Search & Performance Marketing Daily Editions for May 2021
- Search & Performance Marketing Daily - Friday, May 28, 2021
- Why Heineken USA's Campaign Means More Now
- Microsoft Audience Network Tool Now Imports Facebook Campaigns
- Microsoft Reports Another Hack, Threat To Future Of Email Advertising
- Yahoo Ups Mental Health Awareness, Launches Project To Destigmatize
- Facebook-Funded Report Accuses Apple Of Depriving Consumers Of Choices
- Experian And Microsoft Partner On Data Tool Access
- Google, Okayplayer Partner On Project To Drive Local News
- Disrupting A Once-Staid Category, Kotex Builds A 'Menstruation Machine'
- A Side of Phygital: McAlister's Upgrades the QSR Experience
- Microsoft Rolls Out 'Biggest Outlook Chance' Since 1997
- Search & Performance Marketing Daily - Thursday, May 27, 2021
- Google Rolls Out Travel Ad Updates As Fraud In Market Rises
- Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team Image
- Google Updates Customer Match, Performance Max, Adds Automation Products
- Google Promises Not To Build A Privacy 'Backdoor'
- Android Giveth As Apple Taketh Away: CPMs, That Is
- Instagram Connects Shoppers With Brands' Product Drops
- Study: TikTok Ranks High For Driving Female Gen Z Purchases
- Pinterest Aims To Shed Image As Just A Food Photo Site With New Campaign
- Marketers Zero In On 'Price Sensitivity,' 'Attention,' And - Yes - Even 'Radio'
- ANA Urges New York To Put Brakes On Opt-In Privacy Bill
- Facebook Ends Ban On Covid-19 Posts Asserting Virus Man-Made
- Search & Performance Marketing Daily - Wednesday, May 26, 2021
- Facebook, Instagram Will Allow Posters To Hide The Number Of 'Likes'
- Google, Health Care Partnership Leads To Health Algorithms Using Patient Data
- Father's Day Spending Set To Hit Record $20B
- Amazon's Ad Revenue Now 2.4X Twitter, Snap, Roku, Pinterest Combined
- Amazon Inks Proposed $8.45 Billion Deal For MGM, Bolsters Amazon Studios
- Magnite Shifts Executive Team Following SpotX Acquisition, Names New CTO
- Digital Analytics Firm Contentsquare Snares $500 Million In Series E Funding
- Frank Resigns As Geopath President, 'Coup By Anna' Cited
- Horizon Media Taps Kuehn For Business Solutions Role
- In-Home Consumption Here to Stay
- Search & Performance Marketing Daily - Tuesday, May 25, 2021
- Stirista Launches New Division, AccessB2B
- Verizon Media DOOH Self-Serve Ad Suite Bundles Planning, Measurement, Optimization
- Machine-Learning Automation For Creative Comes To SMBs, Ecommerce
- Mondelez Runs Google Ads, Oracle Bluekai Campaign In Pakistan To Honor Teachers
- Global AVOD Ad Revenue To Grow 144% By 2026, With U.S. Contributing Nearly Half
- Havas Finds Growing Consumer 'Cynicism,' Only 25% Of Brands Even Matter
- Publicis Integrates 'Disinformation' Ratings Into Programmatic Buys, To Power Public Health Campaign
- OAAA Buyer's Guide: It's The Video, Stupid
- The Profitability Of Trust
- 360i CEO Belsky Leaving At The End Of June
- Marketers: The Reign Of Perfection Is Over
- Google's New Partnership With Shopify Is 'Pivotal'
- Search & Performance Marketing Daily - Monday, May 24, 2021
- Pssst -- Yelp's National Lead And Data, Not Crystal Ball, Predicted These Trends
- Facebook Explains Ad Review Process
- YouTube Nudges Channels To Become Partners, Serves Ads Without Sharing Profits
- Russia, U.S. Take Different Approaches As Google Given 24 Hours To Remove Content
- Pivoting Into Ecommerce Cautiously: What Marketers Should Know
- Beyond Blocklisting: Using Technology To More Efficiently Manage Brand Safety
- Why Public Safety Should Be The Next Big KPI For Media
- Zenith To Alcohol Advertisers: Cheers!
- Xaxis Promotes Sparry To First-Ever Global COO
- Pixalate Debuts CTV-Mobile 'Trust Index'
- How to Personify Your Brand
- Google Plans First Permanent Retail Store In NYC
- Search & Performance Marketing Daily - Friday, May 21, 2021
- Snap Buys AR Company, Gives Glasses To Content Storytellers
- Ad-To-Store Measurement Platform Launches For Amazon
- Merkle Puts Search Purpose At Top Of List For Campaign Building
- What's Right - And Wrong - With AVODs
- Google Shows 'We Protect Your Privacy Banner in Gmail'
- Search & Performance Marketing Daily - Thursday, May 20, 2021
- Why Google Made Changes To Its Design Language
- Google Launches Tools To Grow App Business, Connect Brands With Consumers
- 5 Search Trends That Are Here To Stay
- Brands, Agencies Look To Programmatic, Billboards, 'Advertising Solutions'
- Apple Touts App Privacy In New Ad Campaign
- U.S. Ad Recovery Continues To Soar, Surges 52% In April
- Will Ad-Supported Video Gameplay Help Replace Linear TV's Lost Prime-Time Rating Points?
- Gen Z May Be Challenge For Video Streaming Services
- Google To Open Physical Store In New York
- Search & Performance Marketing Daily - Wednesday, May 19, 2021
- Data Limitations Force Industry To Create New Ad Optimization Methods
- Amazon Advertising And GroupM Work On Audio Ads
- Google, Shopify Expand Partnership, Sellers Feature Products In More Places
- Google's Android TV Reaches 80 Million Active Devices, Surpassing Roku, Amazon
- GroupM: In A 'Transformed World,' Ecommerce Approaches 20% Of All Retail Sales
- Facebook Seeks Boost From Google's Antitrust Victory
- Tubi Teams With LiveRamp On Addressable CTV Marketplace
- How To Drive Meaningful Sales On TikTok
- Online Lifeline: How Consumers Are Changing Their Habits As The Pandemic Eases
- Search & Performance Marketing Daily - Tuesday, May 18, 2021
- Google Pushes Boundaries Of AI For Search
- Google LaMDA Makes Conversation With You
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
- OAAA Unveils New Measurement Standard Based On 'Opportunity,' Not 'Likelihood' To See Outdoor Ads
- Microsoft's Kathleen Hall: How Her Group Won Cannes Lions Creative Marketer Of The Year
- Kubota Tractor Names Goodway Group Agency Of Record
- Omnicom Strikes Data Clean Room Deal With InfoSum, Will Be Integrated Directly Into 'Omni'
- Facebook Opposes Class-Action Status For Advertisers Suing Over 'Potential Reach'
- CTV's Share Of Video Ad Impressions Surpassed 40% In Q1
- Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New Guidelines
- What A Load Of Krap: Fox Enters NFT Market, Pitches 'Blockchain Creative Ads'
- Lawmakers Step Up Pressure On Facebook To Scrap Instagram For Kids
- Media: The Midpoint Of The Stories That Connect Us
- Apple Does Good, As Always, But Tracks 'Stunning' Sales Numbers
- Search & Performance Marketing Daily - Monday, May 17, 2021
- Google Researchers Rethink Search
- Microsoft: Where Brand Loyalty Fits And The Impact Of COVID-19
- Apple Engineer On Ads Team Forced Out By Cancel Culture
- Advertisers Will Change How They Respond To Consumer Purchases
- Brands Reallocate Ad Budgets As Privacy Policies Put Them In A Tailspin
- Google Defeats Advertisers' Antitrust Claims -- For Now
- How Will Retailer Media Networks Affect Publishers?
- Is Data Governable? What Firms Are Doing To Ensure Visibility And Control
- What Advertisers Get Wrong When Marketing To Asian-Americans
- How To Create A Personalization Strategy
