Search & Performance Marketing Daily Editions for May 2021
Search & Performance Marketing Daily - Friday, May 28, 2021
Why Heineken USA's Campaign Means More Now
Microsoft Audience Network Tool Now Imports Facebook Campaigns
Microsoft Reports Another Hack, Threat To Future Of Email Advertising
Yahoo Ups Mental Health Awareness, Launches Project To Destigmatize
Facebook-Funded Report Accuses Apple Of Depriving Consumers Of Choices
Experian And Microsoft Partner On Data Tool Access
Google, Okayplayer Partner On Project To Drive Local News
Disrupting A Once-Staid Category, Kotex Builds A 'Menstruation Machine'
A Side of Phygital: McAlister's Upgrades the QSR Experience
Microsoft Rolls Out 'Biggest Outlook Chance' Since 1997
Search & Performance Marketing Daily - Thursday, May 27, 2021
Google Rolls Out Travel Ad Updates As Fraud In Market Rises
Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team Image
Google Updates Customer Match, Performance Max, Adds Automation Products
Google Promises Not To Build A Privacy 'Backdoor'
Android Giveth As Apple Taketh Away: CPMs, That Is
Instagram Connects Shoppers With Brands' Product Drops
Study: TikTok Ranks High For Driving Female Gen Z Purchases
Pinterest Aims To Shed Image As Just A Food Photo Site With New Campaign
Marketers Zero In On 'Price Sensitivity,' 'Attention,' And - Yes - Even 'Radio'
ANA Urges New York To Put Brakes On Opt-In Privacy Bill
Facebook Ends Ban On Covid-19 Posts Asserting Virus Man-Made
Search & Performance Marketing Daily - Wednesday, May 26, 2021
Facebook, Instagram Will Allow Posters To Hide The Number Of 'Likes'
Google, Health Care Partnership Leads To Health Algorithms Using Patient Data
Father's Day Spending Set To Hit Record $20B
Amazon's Ad Revenue Now 2.4X Twitter, Snap, Roku, Pinterest Combined
Amazon Inks Proposed $8.45 Billion Deal For MGM, Bolsters Amazon Studios
Magnite Shifts Executive Team Following SpotX Acquisition, Names New CTO
Digital Analytics Firm Contentsquare Snares $500 Million In Series E Funding
Frank Resigns As Geopath President, 'Coup By Anna' Cited
Horizon Media Taps Kuehn For Business Solutions Role
In-Home Consumption Here to Stay
Search & Performance Marketing Daily - Tuesday, May 25, 2021
Stirista Launches New Division, AccessB2B
Verizon Media DOOH Self-Serve Ad Suite Bundles Planning, Measurement, Optimization
Machine-Learning Automation For Creative Comes To SMBs, Ecommerce
Mondelez Runs Google Ads, Oracle Bluekai Campaign In Pakistan To Honor Teachers
Global AVOD Ad Revenue To Grow 144% By 2026, With U.S. Contributing Nearly Half
Havas Finds Growing Consumer 'Cynicism,' Only 25% Of Brands Even Matter
Publicis Integrates 'Disinformation' Ratings Into Programmatic Buys, To Power Public Health Campaign
OAAA Buyer's Guide: It's The Video, Stupid
The Profitability Of Trust
360i CEO Belsky Leaving At The End Of June
Marketers: The Reign Of Perfection Is Over
Google's New Partnership With Shopify Is 'Pivotal'
Search & Performance Marketing Daily - Monday, May 24, 2021
Pssst -- Yelp's National Lead And Data, Not Crystal Ball, Predicted These Trends
Facebook Explains Ad Review Process
YouTube Nudges Channels To Become Partners, Serves Ads Without Sharing Profits
Russia, U.S. Take Different Approaches As Google Given 24 Hours To Remove Content
Pivoting Into Ecommerce Cautiously: What Marketers Should Know
Beyond Blocklisting: Using Technology To More Efficiently Manage Brand Safety
Why Public Safety Should Be The Next Big KPI For Media
Zenith To Alcohol Advertisers: Cheers!
Xaxis Promotes Sparry To First-Ever Global COO
Pixalate Debuts CTV-Mobile 'Trust Index'
How to Personify Your Brand
Google Plans First Permanent Retail Store In NYC
Search & Performance Marketing Daily - Friday, May 21, 2021
Snap Buys AR Company, Gives Glasses To Content Storytellers
Ad-To-Store Measurement Platform Launches For Amazon
Merkle Puts Search Purpose At Top Of List For Campaign Building
What's Right - And Wrong - With AVODs
Google Shows 'We Protect Your Privacy Banner in Gmail'
Search & Performance Marketing Daily - Thursday, May 20, 2021
Why Google Made Changes To Its Design Language
Google Launches Tools To Grow App Business, Connect Brands With Consumers
5 Search Trends That Are Here To Stay
Brands, Agencies Look To Programmatic, Billboards, 'Advertising Solutions'
Apple Touts App Privacy In New Ad Campaign
U.S. Ad Recovery Continues To Soar, Surges 52% In April
Will Ad-Supported Video Gameplay Help Replace Linear TV's Lost Prime-Time Rating Points?
Gen Z May Be Challenge For Video Streaming Services
Google To Open Physical Store In New York
Search & Performance Marketing Daily - Wednesday, May 19, 2021
Data Limitations Force Industry To Create New Ad Optimization Methods
Amazon Advertising And GroupM Work On Audio Ads
Google, Shopify Expand Partnership, Sellers Feature Products In More Places
Google's Android TV Reaches 80 Million Active Devices, Surpassing Roku, Amazon
GroupM: In A 'Transformed World,' Ecommerce Approaches 20% Of All Retail Sales
Facebook Seeks Boost From Google's Antitrust Victory
Tubi Teams With LiveRamp On Addressable CTV Marketplace
How To Drive Meaningful Sales On TikTok
Online Lifeline: How Consumers Are Changing Their Habits As The Pandemic Eases
Search & Performance Marketing Daily - Tuesday, May 18, 2021
Google Pushes Boundaries Of AI For Search
Google LaMDA Makes Conversation With You
ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
OAAA Unveils New Measurement Standard Based On 'Opportunity,' Not 'Likelihood' To See Outdoor Ads
Microsoft's Kathleen Hall: How Her Group Won Cannes Lions Creative Marketer Of The Year
Kubota Tractor Names Goodway Group Agency Of Record
Omnicom Strikes Data Clean Room Deal With InfoSum, Will Be Integrated Directly Into 'Omni'
Facebook Opposes Class-Action Status For Advertisers Suing Over 'Potential Reach'
CTV's Share Of Video Ad Impressions Surpassed 40% In Q1
Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New Guidelines
What A Load Of Krap: Fox Enters NFT Market, Pitches 'Blockchain Creative Ads'
Lawmakers Step Up Pressure On Facebook To Scrap Instagram For Kids
Media: The Midpoint Of The Stories That Connect Us
Apple Does Good, As Always, But Tracks 'Stunning' Sales Numbers
Search & Performance Marketing Daily - Monday, May 17, 2021
Google Researchers Rethink Search
Microsoft: Where Brand Loyalty Fits And The Impact Of COVID-19
Apple Engineer On Ads Team Forced Out By Cancel Culture
Advertisers Will Change How They Respond To Consumer Purchases
Brands Reallocate Ad Budgets As Privacy Policies Put Them In A Tailspin
Google Defeats Advertisers' Antitrust Claims -- For Now
How Will Retailer Media Networks Affect Publishers?
Is Data Governable? What Firms Are Doing To Ensure Visibility And Control
What Advertisers Get Wrong When Marketing To Asian-Americans
How To Create A Personalization Strategy
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