Search & Performance Marketing Daily Editions for January 2022
Search & Performance Marketing Daily - Thursday, Jan. 27, 2022
Facebook-Founded Association Sells Cryptocurrency Technology To California Bank For $200M
Smart Shopping, Local Campaigns Will Transition To Performance Max
Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
YouTube Ads Estimated To Contribute $8.95B In Q4 2021 Revenue
Ad-Spend Forecasts Show Return To Normal, Digital Maturation
Video Poised To Become Dominant Programmatic Display Ad Format
Discover, Avis, Google, Netflix Generate Decades of Loyalty
Create Loyalty With Connected Experiences
Search & Performance Marketing Daily - Wednesday, Jan. 26, 2022
83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
Instacart Adds CPG Brand Pages, Suite Of Display Ad Products
Microsoft PC, Windows, Search, LinkedIn Drive Up Revenue
Google Can't Shake Arizona AG's Location Privacy Suit
WFA Reports Showcase Diversity Efforts Throughout Marketing Industry
High Piracy Levels Continue, 'Loki' Top Pirated TV Show
Now A $15B Ad Business, Microsoft Solidifies Position In Digital's 'Big 4'
How Americans 'Cancel' Brands, According To Forrester
Search & Performance Marketing Daily - Tuesday, Jan. 25, 2022
TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
Google Introduces Topics For Targeting, Kills Off FLoC
Twitter Adds Free Performance Ad Tools To Woo Advertisers
German Publishers Reportedly Urge EU To Prohibit Google From Blocking Cookies
Marketers Harness Email For Communication, Engagement With Consumers
UK Email Signature Firm Exclaimer Buys Appointment Scheduling Firm Periodic
ANA Launches Agency Training Program
Search & Performance Marketing Daily - Monday, Jan. 24, 2022
Super Bowl Advertisers Have An Advantage With NFL Audiences
Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU
Attorneys General Sue Google Over Location Privacy
Building On Business Intelligence: Instantaneous And Autonomous SEO
ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
How Data Can Empower Acts Of Purpose -- Along With Acts Of Purchase
Dentsu Retires Gyro Agency Brand, Merges It Into Merkle B2B
WFA Issues Media Planning And Buying Diversity Guide
Search & Performance Marketing Daily - Friday, Jan. 21, 2022
Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Consumers Reject Ads Targeting Both Individuals And Audiences, ARF Study Finds
DeepMind Co-Founder Leaves Google To Join VC Firm Greylock Partners
Advertisers Rate Video - Including All Forms Of TV - Most Effective in Achieving Goals
Addressable TV Sees Biggest Gains In Ad Spending Among Offline Media
Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
Texas AG Sues Google Over Radio Endorsement Ads For Pixel 4
Google Urges Judge To Gut Texas-Led Antitrust Lawsuit
Ad Market Expands For 10th Consecutive Month, But Shows Sharp Deceleration In December
Growth In VR/AR Hardware Invites User Privacy Concerns
Metaverse, Schmetaverse: This Too Shall Pass
Google Introduces Robots Tag For Indexing Content
Search & Performance Marketing Daily - Thursday, Jan. 20, 2022
Why Google Says Proposed Surveillance Advertising Ban Goes Too Far
Leading Scientists Call On Advertising, PR Firms To Stop Spread Of Climate Disinformation
U.S. Advertising, Marketing Spend Up Nearly 22% In 2021
Research Firm Suzy Builds New Advisory Board, Includes Execs From Kraft Heinz, Xandr, CoinDesk
Comcast Offers Its Internal Video AI Analysis Service To Advertisers, Other Media
My Wish List For The Alt Measurement Movement
Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports
Proposed Ban On Behavioral Targeting Draws Opposition From IAB, Others
Most People Are Open To Ad Targeting Based On Their Media Habits
Senate Committee Advances Antitrust Bill Targeting Large Tech Platforms
Netflix Maintains Big Lead In 'Demand Share,' Even As Rivals Gain Ground
Holiday Retail Sales Beat Forecast
Gen Z Wants Eco-Friendly Period Products
Search & Performance Marketing Daily - Wednesday, Jan. 19, 2022
Organic Is More Valuable Than Paid Search, Per Study
8th Wall, Ericsson's Emodo Form Partnership To Launch Web AR Ads
Alaska Airlines: Driving Marketing Through Data
App Bill Aimed At Curbing Apple, Google Dominance To Be Marked Up This Week
Video Ads Are Most Popular Format For App Publishers
Big Slowdown Seen In Home-Entertainment TV Marketing
Starcom Offers On-Ramps To The Metaverse, Albeit Via Podcasts
Survey: U.S. Ad Buyers Bullish On YouTube, Amazon, TikTok
YouTube Originals Trims Programming Efforts, Global Head Susanne Daniels Departs
New Bill Would Outlaw Most Forms Of Behavioral Targeting
Search & Performance Marketing Daily - Tuesday, Jan. 18, 2022
Microsoft Testing YouTube Creators 'Follow' Feature In Latest Browser
Microsoft Acquires Activision Blizzard In All-Cash Deal Valued At $68.7 Billion
Privacy Search Engine Finds 40-Plus Trackers, Cookies On CNN, Fox News
Consumer Adoption Of Voice-Powered Media Is Forecast To Grow
Report Finds Chinks In Amazon's Armor, Opportunities For Retailers
Edelman Finds 'Vicious Cycle Of Distrust,' Puts Onus On Businesses, Brands
Few Consumers Think Brands Know Them Well, Merkle Study Finds
Marketer All-Star: Tracy-Ann Lim
Bug Can Expose Personal IDs, Report Says
Google's Strategy For Using Synonyms
Gmail Gets Bad Review For Its New Inbox Zero Graphic
Search & Performance Marketing Daily - Monday, Jan. 17, 2022
The Irony Of Wyoming's Cryptocurrency Strategy
LoopMe Takes Investment From Mayfair Equity Partners To Accelerate International Growth
Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
Google Launches Desktop Search Page-Experience Report
SmileDirectClub Turns To Influencers, Data, TikTok, Search
CTV Ad Revenues Continue To Rise, As Do Concerns Over Reach, Frequency
Creative All-Star: Rob FitzGerald
Personalized Email Offers Aren't A Big Priority For Consumers
Creating Dynamic Loyalty Programs That Inspire Passion
IT Is It: Who To Target - In What Channels - When Selling Technology
Google Seems To Have Approved An Ad For A Target Gift Card Scam
Search & Performance Marketing Daily - Friday, Jan. 14, 2022
How Do Search Marketers Reach Dozens Of People Influencing One Tech Purchase?
Suit Alleges Google Misled About Ad Price Fixing, Auction Process For Years
Recommendations Vs. Search: Google TV's Caruso Talks About The Future
Retail Media Overtakes CTV As Advertising's Biggest Impetus
Report: Global In-Game Advertising Grew Over 9% In 2021
Brands See Declines In Organic Reach On Instagram
2021 Client of the Year: Apple
Jan. 6 Committee Demands Information From Social Media Platforms
Creating Dynamic Loyalty Programs That Inspire Passion
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