Search & Performance Marketing Daily Editions for June 2022
Search & Performance Marketing Daily - Thursday, June 16, 2022
Performance Media Shops Reorganize C-Suites, Become More Strategically Focused
Publicis Groupe Integrates CitrusAd, Epsilon For New Unified Retail Media Platform
AR Gives Most Consumers More Confidence In Purchases, Study Finds
Sell-Side Platform Magnite 'Certifies' 5 Companies For 'Currency'
BIA Lowers Local Advertising Estimates For 2022 To $167.4 Billion
Ad Market Expands For 15th Month, Continues To Decelerate
Retail Media Forecast To Hit $85 Billion In Ad Sales By 2024
Kantar Taps Merkle Vet For Top Insights Role In The Americas
Great Advertising Is Local
Email Sidekick: B2B Marketers Take A Hard Look At Direct Mail
Search & Performance Marketing Daily - Wednesday, June 15, 2022
Why Purpose-Driven Ads Are Underperforming Mainstream Ones
Sam's Club Transforms Ad Business, Rolls Out Self-Service Search Platform
Apple, Google Soar As COVID Keeps Rewriting Brand Valuation
New TV Measurement Solution Integrates Ad-Serving Data, Creative Personalization
Nielsen One Alpha Will Show Ad Campaign Business 'Outcomes' Data
Firefox Turns On New Cookie-Blocking Feature
Are Emerging Martech Trends Good For Business, Or Just Hype?
Brandtech Group Acquires Majority Stake In Commerce Platform Acorn-i
Katz Media, MadHive Team For New Political Ad Partnership
Search & Performance Marketing Daily - Tuesday, June 14, 2022
Online Advertising Braces For Rocky Road
Blippar AR Content Creation Integrated With Microsoft Teams
Microsoft Bing Confirms It Is Working On New Retail Marketplace
Basis Technologies Embraces Data Visualization, Automates Ad Reporting
Invoca Closes $83M Financing Round, With $1.1B Valuation
In-Game Measurement Standards Updated To Include 'Intrinsic' Ad Experiences
Google Users Can Proceed With Privacy Suit Over Real-Time Bidding
Mozilla Endorses Antitrust Bill Targeting Large Tech Platforms
Marketers Worldwide Plan To Up Their Spending On Digital, Study Finds
Magna Also Revises 2022 Downward, 'Planets' Realign Again
Privacy Tango: Consumers Want Personalization, And Will Share Details To Get It
Search & Performance Marketing Daily - Monday, June 13, 2022
Did A Google Engineer Create A Conscious Machine Built On AI?
Morgan Stanley Sponsors Washington Post Content, Takes Down Paywall
Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe
Microsoft Experimenting With Search Widgets
How A Child From One-Party Communist Romania Became A Successful U.S. Entrepreneur
GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'
GroupM Revises Global Ad Forecast Down 1.3 Points, Boosts The U.S. 0.3
On The Ebb And Flow Of Brands In Hot Media Categories
OMD Retains U.S. Billings Crown In 2021
Bombas Taps Horizon Next For Data-Driven Media
The Medium Is The Line Item
LinkedIn Boosts Event Posts
Search & Performance Marketing Daily - Friday, June 10, 2022
Semrush Introduces Tools To Help Build Content, Expands Support For List Management
eBay Reveals Ad Roadmap For 2022
YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling
CreativeX Raises $25M, As More CMOs Use Creative Data To Optimize Campaigns
GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search
MRC, IAB To Release Draft Of New Guidelines Overhauling In-Game Ad Measurement
Amazon Steps Into Its Fashion Future
The Future Of Brand Experiences In The Metaverse
Brands Struggle With Providing Good Customer Experiences
Twitter Product Drops For Merchants Announced
Search & Performance Marketing Daily - Thursday, June 9, 2022
Microsoft Among The Top Teams Leading Growth Of Artificial Intelligence
Adobe: Online Purchases Surpass $377B In 2022 As Price Increases Ease
Smartify Media Partners With Samsung, Helps SMBs Generate Ad Revenue From DOOH Screens
Startup Backed By Thrasio Launches Platform For Direct-To-Consumer Brands
Sports TV Advertising Adds Unique Reach To Campaigns
Comcast Study: 20% - 30% Of Video Ad Spend Should Go To Streaming
The Continued Evolution Of Media Companies Aiming To Become Data-First Operations
ActiveCampaign Launches No-Code Data Tool
Pinterest Acquires AI Shopping Platform
Search & Performance Marketing Daily - Wednesday, June 8, 2022
Google's NBA-Related Search Trends Tell Marketers What They Need To Know
Amazon Reportedly Moves Deeper Into Local Ads, Creates 'Start-Up' Ad Business
GumGum, Tumblr Announce Contextual Partnership Focused On Privacy Adds Google Ads, YouTube Advertising, Consolidating Media Buys Under One Company
MRC Unveils Draft Of 'Outcomes' Measurement Standards, Seeks Public Comment
Advertisers Seek To Revive Claims Against LinkedIn Over Inflated Metrics
Salesforce Enhances Marketing And Commerce Clouds, Adds Several App Partners
Are Consumers Really Receptive To Ad Messages?
Automotive TV Spending Up Nearly 38% In May
Zenith Issues 'Minor Downgrade' To Global Ad Outlook, U.S. Remains Unchanged
Samsung Partners With Razorfish To Expand Web3 Presence On Discord
Return On Insight: The New ROI In Digital Marketing
Procurement If You Want It: Most Marketers Eschew Inside Help When Sourcing Products
Direct Marketing Club Of New York Rebrands As Marketing Club Of New York
ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie
How Apple Kickstarted The New Golden Age Of Consumer Targeting
Search & Performance Marketing Daily - Tuesday, June 7, 2022
Meta Developing 'Basic Ads' With Little Or No Data Targeting
United States Is The Most Data-Breached Country
Yandex Dashboard, First Search Project, Launched By Alliance For Securing Democracy
Addendum: ANA Removes 'Ad Fraud' Analysis, Kills Link
'Subprime' Ad Pundit Joe Marchese To Chair Attention-Based Startup
Mid-Year Perspective: Some Marketing Successes
Startups, Here's 6 Basic Steps To Begin Your Digital Advertising
Political Ads Miss As Much As 40% Of Voters Due To Traditional Buying Strategies
Burger King Whopper Cares About One Thing: Flaming-Hot Grilling
How To Stop Wasting Your Money In Retail Media
Search & Performance Marketing Daily - Monday, June 6, 2022
Would Apple Introduce A Privacy Search Engine To Compete With DuckDuckGo?
Microsoft Completes Xandr Acquisition From AT&T
Yandex CEO Arkady Volozh Steps Down After EU Imposes Sanctions
Apple Makes Updates To Search In Mail, Spotlight And Safari
Google Keyword Searches For Budgeting Up
Ghostery CEO Calls Out Google, Microsoft For 'Redirecting Attention' Away From Privacy
FTC To Revamp Digital Advertising Guidance
Two-Thirds Of Marketers Plan To Invest More In Social, Web3
Startups, Here's 6 Basic Steps To Begin Your Digital Advertising
Orphaned Carts: Why Shoppers Give Up On The Buying Process
Ahrefs Invests $60M To Build Search Engine That Rewards Content Creators
Search & Performance Marketing Daily - Friday, June 3, 2022
Apple Search Engine Rumors Resurface Ahead Of WWDC 2022 Conference
Neuro-Insight Shows How The Brain Reacts To Sound In Advertising
Advertisers Urged To Cut Carbon Footprint: Fifty-Five Analyzes The Data
Meta Announces Facebook, Instagram Reels Updates To Boost Use And Discovery
Big Tech Stock Declines Will Drag Down Performance Media
Google Will Be 'Tool For Extremists' In Post-Roe World, Groups Warn
Disruption: Change Foods CMO's Ingredient For Career, Life & Sustainable Cheese
Want to Develop Your Agency? Establish Your Unique Expertise
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