- Traditional TV Ad Market Is Slowly Coming Back -- Will The Upfront Follow?
TV Watch, Wayne Friedman - Friday, March 12, 2021
Media agency execs are fairly sure TV networks will do everything possib ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
Captify on Wednesday announced a tool allowing programmatic buyers to activate liv ...
- NCAA's March Madness Is 'Virtually Sold Out'
Television News Daily, Wayne Friedman - Wednesday, March 10, 2021
Overall, around 100 advertisers will participate in the tournament. Around 80% ...
- Brands Showing Greater Interest In Relationship Marketing
MediaDailyNews, Michael McLaren - Monday, March 8, 2021
Marketers have long placed an outsized emphasis on acquiring new customers throu ...
- What Consumers Expect From The New Ad 'Value' Exchange
RTBlog, Joe Mandese - Monday, March 8, 2021
The traditional ad value exchange -- trading free, ad-supported content for consum ...
- Google Builds Integration For Programmatic Publisher Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 11, 2021
The publisher provided identifier (PPID) in Google Ad Manager has only be ...
- COVID-19 Swamps Upfronts For Second Straight Year
TVBlog, Adam Buckman - Friday, March 5, 2021
In years past, this week would have been the first week ...
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
This new way of doing business will be optimizable in real-time throu ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 1, 2021
The deal will include a strategic partnership to integrate Nielsen's ad a ...
- Alphonso Rebrands As LG Ads
Television News Daily, Wayne Friedman - Monday, March 1, 2021
LG Ads will offer connected TV ad inventory on its smart ...
- IPG Mediabrands Rejoins Standard Media Index, Brings Pool To 100% Holding Co. Coverage
MediaDailyNews, Joe Mandese - Tuesday, February 23, 2021
IPG Mediabrands is rejoining the ad agency data pool powering Standard Med ...
- NBCUniversal Moves TV Stations, Regional Sports Networks To Impression-Based Ad Deals
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
Impressions offer much more granularity than ratings, which could add back anywhe ...
- The Trade Desk Says Advertisers Will Spend Less At Upfront
TV Watch, Wayne Friedman - Tuesday, February 23, 2021
CTV deal-making can remove the shackles of the crucial legacy "base" ...
- Ad Execs Viewing Media More As A 'Quality' Than A Commodity
MediaDailyNews, Joe Mandese - Friday, February 12, 2021
A number of recent trends in media-buying including the ascendance of procureme ...
- Upfront Redux: Networks To Go Virtual, Again
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
For the first time, Disney will include Hulu. In the past, Hu ...
- TV Networks Endure Sharp Ratings Declines, Makegoods Are An Issue
Television News Daily, Wayne Friedman - Friday, February 5, 2021
"There was definitely under-delivery of at least 10% to 15%. Networks a ...
- Univision Joins Addressable Ad Group Project OAR
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
The intention of OAR -- Open Addressable Ready -- is to optimi ...
- NBCU To Start New 'Platform Developer' Conference
Television News Daily, Wayne Friedman - Wednesday, February 3, 2021
"We're building solutions with all of our partners, not just selling ...
- A+E Networks To Shift To Total Audience Guarantees In Upfront Deals
Television News Daily, Wayne Friedman - Monday, February 1, 2021
The goal is to enable brands to leverage every audience across eve ...
- Facebook To Give Brands Control Of Ad Buys Next To Its Most Organic Content: The Topics Of Its Newsfeed
MediaDailyNews, Joe Mandese - Friday, January 29, 2021
Facebook, which has long enabled advertisers to control what content their a ...
- Google Attempts To Debunk AG Paxton's Attack On Company's Ad-Tech Business
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 17, 2021
Google set the record straight Sunday about a complaint filed in Decemb ...
- Media All-Star: Peter Sedlarcik
MediaPost All Stars, Joe Mandese - Monday, January 4, 2021
As much as the industry's focus on data has changed, Peter Sedlarc ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On Rise
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Nearly 60% of TV advertisers are making less traditional TV upfront commitmen ...
- FreeWheel, Tegna Extend Automated Transactions Partnership
Digital News Daily, Karlene Lukovitz - Friday, January 8, 2021
Tegna's CTV/OTT regional/local advertising platform Premion will continue to use FreeWheel's Stra ...
- vMVPDs Are A Bad Media Business To Be In: Analyst
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
vMVPDs don't have much to offer consumers, don't drive big profits a ...
- Big-Box Retailer Ad Spending Spikes Ahead Of Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 29, 2020
Comparing average weekly spend since November to average weekly spend from April-Octobe ...
- 2021 Ad-Buying Changes Ensure Placement On Safe Havens
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
Peer39 made the technology for ad placement available through controls on demand-si ...
- Cadent Launches Upgraded ATV Platform, Signs Empower
Digital News Daily, Karlene Lukovitz - Thursday, December 17, 2020
The enhanced platform integrates patented identity and graph technology from identity a ...
- Ampersand AND Platform Adds 500+ Polk Audiences
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
The Polk audiences are available to clients on both the managed servi ...
- Programmatic Guaranteed Deals Expected To Surge In 2021
Advanced TV Insider, Karlene Lukovitz - Friday, December 11, 2020
The deals -- which offer programmatic's speed and targeting, while allowing f ...