- Agency Makes 'Green GRP' Buys, First To Offset Advertising's Carbon Footprint
MediaDailyNews, Joe Mandese - Friday, June 4, 2021
In recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday wi ...
- Rakuten Advertising To Use Magnite CTV Platform Across U.K., Europe
Digital News Daily, Karlene Lukovitz - Thursday, June 3, 2021
The deal will broaden ad buyers' access to Rakuten TV inventory. Rakut ...
- Direct-Response Firms Offered An Electronic Ad-Buying System
Email Marketing Daily, Ray Schultz - Friday, May 28, 2021
The offering from CoreMedia Systems and Premium Media360 is similar to t ...
- Report: Marketers Believe Supplier Diversity Is Important
Mediapsssst, Richard Whitman - Wednesday, May 26, 2021
The ANA issued a report on the subject a week after Byr ...
- Do The Upfronts Still Matter?
Research Intelligencer, Steve Sternberg - Wednesday, May 26, 2021
For insiders at media agencies, networks, and advertisers (as well as ...
- TV Upfront Recovery: 2021-22 Forecast To Rise 7.6% To $19.9B
Television News Daily, Wayne Friedman - Tuesday, May 25, 2021
The TV upfront market is forecast to climb 7.6% to reach $19 ...
- CW Upfront: Ads Go Higher, Offers Deal 'Flexibility'
Television News Daily, Wayne Friedman - Tuesday, May 25, 2021
The network also expects to have a channel on WarnerMedia's HBO Ma ...
- Allen Media Group Sues McDonald's, Alleging Discriminatory Ad-Buying Practices
Digital News Daily, Karlene Lukovitz - Friday, May 21, 2021
The lawsuit charges that McDonald's has discriminated against Allen's Entertainment Studios a ...
- Pondering The Meaning Of This Week's Upfronts
TVBlog, Adam Buckman - Friday, May 21, 2021
Suddenly, legacy broadcasting is the gold standard for television achievement and audien ...
- Building the Cost-Per-Visit Media Plan
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
How are digital dollars moving your customers to action? Franchisees need ...
- Cancel 'Red, White & Blog,' Please!
Red, White & Blog, Joe Mandese - Wednesday, May 19, 2021
I only ask because I'm growing weary of the harangue of F ...
- Univision Upfront: Pushing More English-language Marketers To Advertise
Television News Daily, Wayne Friedman - Tuesday, May 18, 2021
Over 80 new brands have run campaigns on Univision this year. ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
Walt Disney is encouraging marketers to make commitments for multicultural content ...
- NBCU's Upfront Was About Itself, While Fox's Focused On Ad Buyers
TVBlog, Adam Buckman - Tuesday, May 18, 2021
The two upfront presentations staged virtually on Monday could not have be ...
- All Eyes On Television: Upfront Week Starts Now
TVBlog, Adam Buckman - Monday, May 17, 2021
Starting today, this week's media schedule includes multiple virtual upfronts for thr ...
- Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen Data
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
The Samsung Ads division of Samsung Electronics has agreed to license Nielsen ...
- You Don't Need To Be A Weatherman To Know The Veracity Of Fox News Blows
Red, White & Blog, Joe Mandese - Wednesday, May 12, 2021
On the eve of Fox News' upfront ad pitch, a top Wa ...
- Oracle Moat Integrates Directly Into Taboola
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 11, 2021
Oracle Moat Measurement's integration into Taboola Ads, which powers recommendations across t ...
- TiVo's CTV Ad Inventory Now On Xandr Marketplace
Digital News Daily, Karlene Lukovitz - Tuesday, May 11, 2021
The deal includes TiVo's linear pre-roll DVR and in-stream CTV ad offeri ...
- Chief Investment Execs On How The Linear-To-Streaming Shift Will Impact The Upfront
Advanced TV Insider, Karlene Lukovitz - Friday, May 7, 2021
Five agency power players say that the wealth of streaming/CTV options beyo ...
- Nielsen One 'Currency' Expected In 2022, Some Components Appearing Now
Television News Daily, Wayne Friedman - Thursday, May 6, 2021
Nielsen One -- a single currency for linear TV and streaming a ...
- IAB: Per-Advertiser CTV Spend Leapt 22% In 2020, 35% Expect To Increase CTV This Year
Video Insider, Karlene Lukovitz - Tuesday, May 4, 2021
This year, video buyers say they will spend 56% of their tot ...
- Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding Too
Research Intelligencer, Joe Mandese - Friday, April 30, 2021
A Standard Media Index analysis of national TV ad spending by ty ...
- Scatter Premiums Signal Increased Demand Heading Into Upfront Negotiations
MediaDailyNews, Joe Mandese - Wednesday, April 28, 2021
By one important measure -- the premium advertisers pay to buy short-te ...
- Google's 'Project Bernanke' Should Sow More Publisher Distrust
Publishing Insider, - Thursday, April 15, 2021
The program has generated hundreds of millions of dollars a year f ...
- Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TV
MediaDailyNews, Joe Mandese - Wednesday, April 14, 2021
CTV has been a major beneficiary of the COVID-19 pandemic, and ...
- Jimmy Bars Takes the Paths Less Traveled
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
How does a new CPG business stand out in the already saturat ...
- Four Seasons Aggressive SEM Campaign Pays Off
The MediaPost Cases, Lisa Singer - Friday, April 9, 2021
How does a global brand like the Four Seasons Hotel & Resor ...
- SMBs Ready To Restart 2021 Ad Budgets, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Local traditional media may see strong benefits. Several marketers at small and-medi ...
- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel Platform
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
Spotify plans to expand Locker Room's content and audience well beyond sport ...