- Stagwell Media Network Expands, Rebrands
MAD, Steve McClellan - Monday, October 10, 2022
The network added several creative shops in August and has been renam ...
- Toyota Encourages Owners To 'Live Legendary'
Marketing Daily, Tanya Gazdik - Monday, October 10, 2022
The campaign from Saatchi & Saatchi showcases the SUV's space for famili ...
- Serviceplan Bets Big On Web3, Unveils DCNTRL
MediaDailyNews, Joe Mandese - Tuesday, October 11, 2022
The new metaverse studio touts a full-service portfolio -- "from the fir ...
- Blue Chip Agency Celebrates Anniversary The Newfangled Way: In The Metaverse
Mediapsssst, Richard Whitman - Monday, October 10, 2022
Chicago-based marketing agency Blue Chip just held its 40th anniversary party ...
- Cue The Music: Wunderman Thompson Launches Prism To Enhance Client Options
MAD, Fern Siegel - Friday, October 7, 2022
Prism, WT's in-house sports and entertainment marketing agency, provides extra leverage, ...
- DDB Fresh Debuts, Applies Fashion Innovation To Non-Fashion Brands
MAD, Fern Siegel - Friday, October 7, 2022
The new agency, based in Prague, will create fashion products, collections a ...
- AKA Adds 2 Senior Hires To Promote Social, Paid Media
People on the Move, Fern Siegel - Friday, October 7, 2022
Entertainment arts ad agency AKA named Melanie Brister, head of social med ...
- How About $6 Trillion -- Is $6 Trillion Big Enough For You?
RTBlog, Joe Mandese - Monday, October 10, 2022
Estimating that total marketing is actually about $6 trillion, GroupM's Brian Wies ...
- FCB Inferno Ups Katy Wright To CEO
MAD, Fern Siegel - Thursday, October 6, 2022
FCB Global Chair-Global CCO Susan Credle called Wright a "leader of world-cla ...
- WPP Buys SoCal Brand Design Agency Passport Brand Design
MAD, Steve McClellan - Thursday, October 6, 2022
The agency will join VMLY&R's global network, expanding that latter's presence ...
- Seven Creative Agencies, Firms Unite To Form 'Residence'
MAD, Steve McClellan - Thursday, October 6, 2022
The lead entity is creative studio Buck, and other shops in t ...
- Lexus RX Campaign Encourages Viewers To 'Never Lose Your Edge'
Marketing Daily, Tanya Gazdik - Thursday, October 6, 2022
Five custom media programs will roll out over the coming months, includi ...
- Giant Spoon, FCB Wrap These Mets In New 'Subway Series'
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The new branding campaign, which will run over the next few week ...
- Anomaly Adds Media Services, Touts A 'More Progressive Take'
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The studio, which will be headed by former Head of Communications Strate ...
- WPP Partners With One Club To Expand One School Initiative To The UK
Mediapsssst, Richard Whitman - Thursday, October 6, 2022
One School launched in the US in 2020 as a free alternati ...
- Minnesota Dept.Of Health Taps Haberman As AOR For E-Cigarette Campaign
Accounts on the Move, Fern Siegel - Wednesday, October 5, 2022
This is the third campaign Haberman has led on behalf of M ...
- Wolff Olins Ups Environmental Offerings With Hargreaves Hire
MAD, Fern Siegel - Wednesday, October 5, 2022
The new creative director-strategic role enhances the consultancy's global focus on environment ...
- WPP Taps Accenture Veteran To Run Its Business In Spain
MAD, Steve McClellan - Wednesday, October 5, 2022
Juan Pedro Moreno will oversee WPP's operations in Spain as president, ...
- Conill Elevates Elizondo To Chief Creative Officer
MAD, Steve McClellan - Wednesday, October 5, 2022
Veronica Elizondo started at the agency 17 years in the art departmen ...
- Stagwell Celebrates Doner's 85th Anniversary With Wolfgang Acquisition
Mediapsssst, Richard Whitman - Wednesday, October 5, 2022
In part the M&A deal is designed to expand the Doner Partne ...
- adam&eveBERLIN Selects Antes As First Managing Director
People on the Move, Fern Siegel - Wednesday, October 5, 2022
Antes joins as an internal hire. Previously, she was Chief Marketing &am ...
- Wunderman Thompson UK Keeps Samsung's European Account
Accounts on the Move, Fern Siegel - Tuesday, October 4, 2022
Wunderman Thompson has been Samsung's agency of record across CRM for fi ...
- Startup Horizon Blockchain Games Closes $40 Million Funding Round
Digital News Daily, Colin Kirkland - Tuesday, October 4, 2022
The company plans to introduce a semi-fungible token marketplace, and to expa ...
- Schermer Promotes Next Generation Of Agency Leaders
MAD, Fern Siegel - Tuesday, October 4, 2022
The agency focuses on three areas of marketing: brand activation, demand generati ...
- LA's Latest Media Shop: Scale By Zambezi
MAD, Steve McClellan - Tuesday, October 4, 2022
In effect it's a rebranding of ad agency Zambezi's four-year-old media grou ...
- 'Dream' Come True: Barker Wins Maidenform, Bali, Playtex Brands
MAD, Steve McClellan - Tuesday, October 4, 2022
The New York-based agency won strategic and creative duties for the HanesBran ...
- VideoAmp Launches Second-By-Second Audience Measurement
Television News Daily, Wayne Friedman - Tuesday, October 4, 2022
Ad-measurement platform VideoAmp says the measurement tool combines data from smart ...
- Emily Harlock Named Partner, Chief Strategy Officer For Special Group
MAD, Fern Siegel - Monday, October 3, 2022
In addition to Harlock, Jack Nunn was named creative director. The hir ...
- Take Two: New Spot Highlights STARZPLAY's Emotional Rebrand As Lionsgate+
MAD, Fern Siegel - Monday, October 3, 2022
The new integrated campaign "It Lives on Lionsgate+" is a cross-platform effo ...
- IPG Acquires Salesforce Specialist RafterOne
MAD, Steve McClellan - Monday, October 3, 2022
The M&A deal will bolster commerce capabilities across the network and RafterO ...