- U.S. Okays AB InBev, SABMiller Merger
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 21, 2016
They were raising glasses of America beer and Corona Extra lager ...
- Dumb & Dumber: The Sad, Pandering State Of The Bud Light Campaign
Mad Blog, - Thursday, June 30, 2016
Each sports a different shade of blue, to conjure up a would- ...
- Save The World, Drink More Beer Pitch Wins Outdoor Grand Prix
MAD, Steve McClellan - Tuesday, June 21, 2016
The campaign was created by ColensoBBDO for beer marketer DB Export whi ...
- Save The World, Drink More Beer Pitch Wins Outdoor Grand Prix
MediaPost Live, Steve McClellan - Tuesday, June 21, 2016
The campaign was created by ColensoBBDO for beer marketer DB Export whi ...
- Health Lobbyists Slam Heineken Sponsorship Deal With F1
Around the Net In MAD London, Sean Hargrave - Wednesday, June 15, 2016
Public health organisations from around the world are calling for an e ...
- Stella Artois Campaign Uses Emotion In Wimbledon Campaign
Around the Net In MAD London, Sean Hargrave - Monday, June 13, 2016
Stella Artois is launching its "360-degree" Wimbledon campaign today in a b ...
- Miller Lite Spelled Differently For A Reason
Out to Launch, Amy Corr - Wednesday, June 8, 2016
Miller Lite is "Spelled Different, Because It's Brewed Different." In a ...
- Bud Light's Latest 'Party' TV Ad Celebrates Gay Marriage
Marketing Daily, Karlene Lukovitz - Thursday, June 2, 2016
The timing was chosen to mark the start of LGBT Pride Mont ...
- NEW! Erin Andrews And Luis Guzman Are Interesting, But Not MOST Interesting, For Dos Equis
Out to Launch, Amy Corr - Thursday, June 2, 2016
Dos Equis is going through many changes. We must wait until t ...
- Peroni Success Attributed To Strong Marketing By SABMiller
Around the Net In MAD London, Sean Hargrave - Thursday, May 19, 2016
SABMiller says the success of Peroni, which it claims is the numb ...
- Latest Six-Pack Snack: The Ring Holder It Came With
MAD, Larissa Faw - Wednesday, May 18, 2016
Made of beer byproducts, it's being promoted as a greener alternative ...
- Freedom Isn't Free -- It's $8.99 A Jug
Garfield at Large, Bob Garfield - Monday, May 16, 2016
Inevitably, the bold rechristening of the quintessential American beer will persuade oth ...
- Carling Returns To Premier League Sponsorship
Around the Net In MAD London, Sean Hargrave - Wednesday, May 4, 2016
Carling has signed a three-year deal to become the official beer partn ...
- Asahi Deal Changes The Face Of European Beer
Around the Net In MAD London, Sean Hargrave - Thursday, April 21, 2016
Japanese brewing giant Asahi Group is set to become the first Asi ...
- Saatchi Preps Major New Campaign For Tecate Beer
MAD, Larissa Faw - Monday, April 11, 2016
The 39-week campaign features boxer Canelo Avarez, the first time the Mexic ...
- Victoria Beer Breaks Its First U.S. Campaign
MAD, Larissa Faw - Wednesday, April 6, 2016
The "true Mexican" beer has been available in the U.S. since 201 ...
- Singha Beer Gives London A Thai New Year Party
Around the Net In MAD London, Sean Hargrave - Tuesday, April 5, 2016
Thai beer brand Singha is to host a two-day immersive dining experien ...
- Stella Artois And Water.org Partner To 'Buy A Lady A Drink'
Out to Launch, Amy Corr - Wednesday, March 30, 2016
Stella Artois and Water.org teamed up to "Buy A Lady A Drink ...
- Liverpool Extends 25-Year Relationship With Carlsberg
Around the Net In MAD London, Sean Hargrave - Thursday, March 24, 2016
Liverpool and Carlsberg will celebrate their 25th anniversary together next year aft ...
- A&G Helps Yuengling 'Earn' Respect
MAD, Larissa Faw - Monday, March 21, 2016
Beer brand D.G. Yuengling & Son is launching its largest marketing initiati ...
- NEW! Blue Moon Turns 21
Out to Launch, Amy Corr - Wednesday, March 16, 2016
Raise a glass -- preferably of Blue Moon -- and toast t ...
- Bud Light Brings Back Schumer, Rogen For Oscars
Marketing Daily, Tanya Gazdik - Monday, February 29, 2016
Anheuser-Busch's Bud Light brand brought back actor-comedians Amy Schumer and Seth Rog ...
- NEW! Boneshaker Beer Ad Pokes Fun At Typical Beer Cliches
Out to Launch, Amy Corr - Friday, February 26, 2016
Amsterdam Brewery launched a fun campaign for its Boneshaker Unfiltered India Pa ...
- JetBlue Regains Top Spot In Brand Keys Index
Marketing Daily, Tanya Gazdik - Friday, February 19, 2016
JetBlue is back on top of the airline category in the 20 ...
- Millennials Drink More Alcohol Than Other Age Groups
Marketing Daily, Tanya Gazdik - Wednesday, February 17, 2016
Significantly more Millennials (40% more) than the overall adult population drink bee ...
- NEW! Coors Light To Consumers: 'Climb On'
Out to Launch, Amy Corr - Tuesday, February 9, 2016
One man's clutter is another man's treasure. Sweethearts candies wants to kn ...
- Bud Light Video Features Ronda Rousey
Marketing Daily, Tanya Gazdik - Monday, February 8, 2016
Bud Light is promoting a video featuring mixed martial artist Ronda Rous ...
- Bud Light's Super Bowl Ad Bows New Political Party: The Bud Light Party
MAD, Amy Corr - Wednesday, February 3, 2016
"The Bud Light Party" -- the first work created by Wieden+Kennedy ...
- T.J. Miller Goes Tit For Tap In Shock Top Super Bowl Ad
MAD, Amy Corr - Friday, January 29, 2016
Shock Top beer, an Anheuser-Busch brand, is launching its first Super Bo ...
- Coors Light Launches Super Refresh-Men App
Out to Launch, Amy Corr - Wednesday, January 27, 2016
Random iPhone App of the week:Coors Light released a mobile versi ...