- Fort Lauderdale, JetBlue Target Cold New Yorkers
Marketing Daily, Tanya Gazdik - Sunday, October 27, 2013
Fort Lauderdale is partnering with JetBlue in a campaign targeting cold N ...
- Nesquik Teams With Boys & Girls Clubs
Marketing Daily, Karlene Lukovitz - Tuesday, October 22, 2013
The programs, which reinforce the importance of kids engaging in fun, physic ...
- After The First Idea, Think Bigger
Online Spin, Kaila Colbin - Friday, October 18, 2013
In just a few short hours, the curtain will go up ...
- Sobieski Targets 'Forgotten' Boomers
Marketing Daily, Karlene Lukovitz - Tuesday, October 15, 2013
The brand began holding seminars, themed on its "Truth in Vodka" positionin ...
- Hyundai Santa Fe Tells Zombies: 'Make My Day'
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
Hyundai Motor America, having survived last season, was back with AMC's "T ...
- Chevrolet Fires Up Sonic At Comic-Con
Marketing Daily, Karl Greenberg - Thursday, October 10, 2013
This year, Chevrolet has its Sonic on display at the New Yo ...
- General Mills Launches National Cereal Lovers Week
Marketing Daily, Karlene Lukovitz - Thursday, October 10, 2013
"Americans still love cereal, but the reality is that there are ...
- Brooks' Run Happy Island To Rock 'n' Roll Marathons
Marketing Daily, Karl Greenberg - Wednesday, October 9, 2013
The on-site program comprises a 30,000-square-foot exhibition that includes a faux volcan ...
- ConAgra, Kraft Expand Marketing Partnerships
Marketing Daily, Karlene Lukovitz - Tuesday, October 8, 2013
In a rare, ongoing partnership between two major food makers, ConAgra Food ...
- Energizing The Group Market
Marketing: Travel, Gary Leopold - Monday, October 7, 2013
Time to take aim at delivering more value to this critical mark ...
- Two Comedians In Fiestas Doing Standup
Marketing Daily, Karl Greenberg - Wednesday, October 2, 2013
The project, on Break Media's MadeMan.com channel, comprises seven episodes on ...
- LL Bean, Nordstrom Flex Pop-Up Strategy
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2013
Just in time for the holidays, both Nordstrom and LL Bean a ...
- Saks Brings On 'Scandal'-ous Fashion Event
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2013
In addition to a launch party, the promotion will feature in-store event ...
- Terra Chips Partners With Indie Filmmakers
Marketing Daily, Karlene Lukovitz - Wednesday, September 25, 2013
Hain Celestial's Terra Chips has formed an unusual partnership with the make ...
- Toyota Eyes 'Evolved Truckers' For '14 Tundra
Marketing Daily, Karl Greenberg - Saturday, September 21, 2013
Instead of heavy industrial equipment, hay, and construction gear, the campaign presen ...
- Advertising Week Is One Of The True Industry Bright Spots
Truth In Advertising, Jon Bond - Monday, September 23, 2013
With all the changes happening in our industry, conferences like this off ...
- How Conference Organizers Can Reduce Their Eco-Footprint
Marketing: Green, Brigid Milligan - Wednesday, September 18, 2013
As the fall conference season kicks off, I find myself thinking abo ...
- Fancy Feast Redefines The Catwalk
Marketing Daily, Tanya Gazdik - Monday, September 16, 2013
Fancy Feast and celebrity fashion designer Malan Breton are redefining the catwa ...
- In '14 Fiesta Effort, Driving Teams Play Fetch For Bands
Marketing Daily, Karl Greenberg - Monday, September 16, 2013
Ford is touting the 2014 Fiesta via a digital reality series wi ...
- Barclays Center And Honda Odyssey Partner For Venue's Anniversary
Raw, Karl Greenberg - Friday, September 13, 2013
With the anniversary of Brooklyn's Barclays Center rolling around on Sept. 2 ...
- Zippo Partners With Concert App
Marketing Daily, Karl Greenberg - Thursday, September 12, 2013
Zippo has made itself the lighter of rock concerts. The company th ...
- Adap.tv Worldwide Publisher Conference Set For Oct. 17 In NYC
Real-Time Daily, Tyler Loechner - Wednesday, September 11, 2013
Adap.tv has announced that their Worldwide Publisher Conference will take place ...
- Publicis Groupe Acquires TPM Communications
MAD, Steve McClellan - Friday, September 6, 2013
The digital, event and video services shop is to be aligned wi ...
- Bison Council Pushes Meat Acceptance
Marketing Daily, Aaron Baar - Tuesday, September 3, 2013
"The objective is to raise mass acceptance and awareness of bison meat ...
- Eventbrite Grows Globally With Acquisitions
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, September 3, 2013
As part of a broader international expansion, ticketing platform Eventbrite has acquir ...
- American Standard Makes Case For Staying In
Marketing Daily, Aaron Baar - Thursday, August 29, 2013
Home is where the heart is, and it's where the longest-lasting memori ...
- Performance 'Rush' For Chrysler's SRT
Marketing Daily, Karl Greenberg - Thursday, August 29, 2013
This time, the automaker has its high-performance marque SRT (Street & Raci ...
- Partners Onboard For 'Wizard Of Oz' Anniversary
Marketing Daily, Aaron Baar - Wednesday, August 28, 2013
Warner Bros.' home video division will spend an estimated $25 million ...
- Purina One Invites Food Bowl Creativity
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2013
Purina One is calling on cat lovers to create and share do-it-yourse ...
- Mrs. Dash Targets Young Families
Marketing Daily, Karlene Lukovitz - Monday, August 26, 2013
No-salt seasonings brand Mrs. Dash is employing sampling at football games a ...