- ROI Alone - No Longer A Sufficient Measurement Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 27, 2026
Return on investment alone cannot provide adequate support to guide media investme ...
- The Era Of 'Big Money Media' Is Here, Former AOL Chief Says
Around the Net In Media, Ray Schultz - Tuesday, January 20, 2026
Financial strength will determine the winners and losers in the media industr ...
- Consumer Entertainment Wagering: What's The Business Outcome?
TV Watch, Wayne Friedman - Monday, January 12, 2026
Now comes a financial "prediction" platform focused only on the entertainment busines ...
- Top Athletes Pitch Robinhood's Financial Benefits
Out to Launch, Fern Siegel - Thursday, January 8, 2026
The "Your Money, Your Move" campaign highlights the value of investing. ...
- Havas Media Network Named AOR By Early Warning Services
Around the Net In Media, Ray Schultz - Tuesday, January 6, 2026
Early Warning Services has selected Havas Media Network as its new agen ...
- Party Land Calculates TaxSlayer's Advantages
MAD, Fern Siegel - Monday, January 5, 2026
"File Fearlessly" posits the e-filing software as easy and accurate. ...
- Mojo Supermarket Showcases Momoa In Chime's 'New Day'
MAD, Fern Siegel - Friday, January 2, 2026
The campaign's core message: Modern banking should be simple and accessible. ...
- Agentic Commerce: Brands Should Remain The Merchant Of Record
Data & Programmatic Insider, Laurie Sullivan - Monday, December 22, 2025
Customer data must remain with the merchant, so media buyers can understa ...
- Loyalty: USAA 'Serves' Military Members, Families
Out to Launch, Fern Siegel - Wednesday, December 17, 2025
When no one would insure those in the military, 25 soldiers d ...
- PayPal Bank Would Provide Capital To SMB Advertisers
MediaDailyNews, Laurie Sullivan - Monday, December 15, 2025
If approved, PayPal Bank would improve its small business lending capabilities, providi ...
- Fitzpatrick Joins Influencer As CFO, Helps Power Creator Era
MAD, Fern Siegel - Thursday, December 11, 2025
He will oversee global operations, platform economics, tech investment and multimarket governa ...
- WPP Upgrades Global Ad Outlook: Cites Waning Tariff, AI Bubble Concerns
MediaDailyNews, Joe Mandese - Monday, December 8, 2025
"The global economy has had something of a reprieve this year," writ ...
- Wise Offers Money Smarts With 'Don T. Overpay.'
MAD, Fern Siegel - Friday, November 28, 2025
Havas produced a creator-first campaign, played by sketch comedian Mohammed Mohammed. ...
- Thanking All Veterans For Their Service
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
The "Honor Through Action" movement campaign aims to ensure veterans and the ...
- Meta Spends Big On 'Superintelligence,' Takes $16B Tax Hit
MediaDailyNews, Colin Kirkland - Friday, October 31, 2025
In its Q3 report, Meta showed significant increases in video consumption a ...
- Bloomberg Media And YouTube TV Sign Video Distribution Deal
Publishers Daily, Ray Schultz - Tuesday, October 28, 2025
Bloomberg video news content is available on YouTube TV. ...
- Acorns Invests In Financial Wellness For Overlooked Audience
Out to Launch, Fern Siegel - Monday, October 27, 2025
The "Show Your Potential" campaign features real-life, relatable stories. ...
- Data Shows AI Influencing Holiday Shopping As Consumers Spend Less
MediaDailyNews, Laurie Sullivan - Wednesday, October 22, 2025
Three separate reports from PayPal, Deloitte and Measure Protocol show how ...
- Google Works With Affirm To Support Agentic Commerce
MediaDailyNews, Laurie Sullivan - Thursday, October 9, 2025
Fintech company Affirm, known for its "buy now pay later" model, n ...
- Movie Tariffs Pose Threat To Studios As They Mull AI-Generated Performers
TV Watch, Wayne Friedman - Tuesday, October 7, 2025
Tariffs will make studios' jobs a lot harder in a transitioning mov ...
- 'Marketwatch' Doesn't Sell Younger Demos 'Short'
MAD, Fern Siegel - Friday, October 3, 2025
Mother developed the digital and social campaign, geared to 25- to 42-year-o ...
- AI's Tipping Point: CMOs Say 'Batter Up' Without Integrating Tools
Data & Programmatic Insider, Laurie Sullivan - Monday, September 29, 2025
Jason Downie, global CRO of Making Science's RAISING division, described generative ...
- Late Night TV Finance - Move Everything To Streaming?
TV Watch, Wayne Friedman - Tuesday, September 23, 2025
There has been much discussion of late-night talk shows moving to digit ...
- Why It's Better With This H&R Block CMO/CXO
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 17, 2025
What does it mean to show up as your authentic self ...
- Google Agentic Shopping Launches With 60 Partners
MediaDailyNews, Laurie Sullivan - Tuesday, September 16, 2025
Those participating in the rollout include fintech companies like Revolut, Coinbase, a ...
- Blockchain.com, Dallas Cowboys Launch Partnership's First AI-Generated Ad
MediaDailyNews, Laurie Sullivan - Friday, September 12, 2025
The AI ad featuring Rowdy, the Dallas Cowboys' mascot, is a fir ...
- Google Faces $3.5B Fine From EU In Ad-Tech Antitrust Case
MediaDailyNews, Laurie Sullivan - Friday, September 5, 2025
EU regulators fined Google $3.5 billion (EUR2.95 billion) for breaching competition rul ...
- AI Ads, Commerce Drama Trigger Promises Of Billions
Performance Marketing Insider, Laurie Sullivan - Friday, August 15, 2025
Google, Meta, Microsoft and OpenAI, among others, want to own AI searc ...
- Navy Federal Credit Union Reminds Families Membership Has Its Privileges
MAD, Fern Siegel - Tuesday, August 12, 2025
The five humor spots by MullenLowe highlight financial options. ...
- BIA Lowers 2025 Media Growth Forecast
Television News Daily, Wayne Friedman - Wednesday, August 13, 2025
The downgrade is due to tougher economic factors that lie ahead, low ...