- New OTT, CTV Optimization Platform Offers Near Real-Time Conversion Indicators
Digital News Daily, Karlene Lukovitz - Wednesday, March 11, 2020
A new platform from the Meredith Corp. division allows advertisers to identi ...
- Quibi Intros 90-Day Free Trial; Debuts 50-Title Launch Menu
Digital News Daily, Karlene Lukovitz - Monday, March 9, 2020
The trial offer is good up till April 6 -- Quibi's laun ...
- Disney+ Faces Content Challenges As Coming Rivals, And Now COVID-19, Ramp Up Pressure
Video Insider, Karlene Lukovitz - Tuesday, March 10, 2020
Disney will need to optimize the performance not just of Disney+ b ...
- Redbox Launching Free, Ad-Supported Streamer
Digital News Daily, Karlene Lukovitz - Tuesday, February 18, 2020
Redbox, which had a short-lived SVOD offering six years ago, now hop ...
- Pixability Debuts Tool For Tracking Brand YouTube Performance
Digital News Daily, Karlene Lukovitz - Wednesday, February 12, 2020
An interactive dashboard can track brands' YouTube channel growth, sentiment, estimated spe ...
- NBC Affiliates Seek To Nix Peacock's 'Pre-Airing' Of Late-Night Shows
Digital News Daily, Karlene Lukovitz - Wednesday, February 5, 2020
The network's affiliates are decidedly unhappy about a plan to add val ...
- Disney+ Will Launch A Week Early In Most Of Western Europe
Digital News Daily, Karlene Lukovitz - Tuesday, January 21, 2020
Disney offered no reason for advancing the launch up to March ...
- Discovery To Bow Magnolia Network In Fall, As Streamer Development Push Continues
Digital News Daily, Karlene Lukovitz - Friday, January 17, 2020
The Magnolia network --- bearing the ever-expanding brand of HGTV TV sta ...
- Disney+'s Mobile Downloads Now Exceed 22M
Digital News Daily, Karlene Lukovitz - Thursday, December 12, 2019
It's not clear how many of these mobile downloads, as estimated ...
- AT&T's Stankey Talks HBO Max MVPD Negotiations, Argues Max's Advantages Over Disney+
Digital News Daily, Karlene Lukovitz - Tuesday, December 10, 2019
John Stankey, COO of AT&T and CEO of WarnerMedia, argues that H ...
- Comcast CFO: Peacock Has Five-Year Break-Even Plan, AVOD Model Focus
Video Insider, Karlene Lukovitz - Tuesday, December 10, 2019
Michael Cavanagh says the plan includes $2 billion in investments (including "meaningf ...
- Comcast: David. L. Cohen To Step Down, Peacock Strategy To Be Unveiled In January
Digital News Daily, Karlene Lukovitz - Friday, December 6, 2019
Cohen will focus on the succession transition, then become advisor to t ...
- Disney Says Coding Is Behind Disney+ Launch Glitches, Responds To Hacked Accounts Reports
Digital News Daily, Karlene Lukovitz - Thursday, November 21, 2019
A Disney exec blames a coding issue combined with high demand f ...
- Disney Reports 10M 'Sign-Ups' For Disney+ One Day After Launch
Digital News Daily, Karlene Lukovitz - Wednesday, November 13, 2019
Disney isn't saying whether that number includes pre-sales, or how many ...
- Disney+ Hit By Launch-Day Tech Glitches
Digital News Daily, Karlene Lukovitz - Tuesday, November 12, 2019
Reported problems -- quickly dubbed #DisneyPlusFail --spiked at about 8,300 in mid-mornin ...
- 'Wars' Officially Kick Off This Week With Apple TV+ Launch, HBO Max Unveil, Disney+ Blitz
Digital News Daily, Karlene Lukovitz - Monday, October 28, 2019
Disney's largest-ever cross-media marketing blitz is poised to explode today, AT&T wi ...
- Q&A: CEO David Levy On How OpenAP Market's Pieces Fit Together
Advanced TV Insider, Karlene Lukovitz - Friday, October 11, 2019
Levy sheds some more light on how buys across linear/digital inventories ...
- New Addressable CTV Solution Offers Audience, Contextual, Behavioral Targeting
Digital News Daily, Karlene Lukovitz - Thursday, September 26, 2019
Telaria's solution spans CTV/OTT, mobile, and desktop. ...
- Disney+ Now Offering Preorders, 7-Day Free Trial
Digital News Daily, Karlene Lukovitz - Tuesday, September 24, 2019
Those wanting the new app as part of the bundle with Hu ...
- Roku, Innovid Launch Measurement Solution Across Roku, Linear TV
Digital News Daily, Karlene Lukovitz - Monday, September 23, 2019
The plan calls for expanding solution to all of OTT "soon," t ...
- HarrisX: 28% Of Streamers Intend to Subscribe To One Of Three New Services; Disney+ Leads At 21%
Digital News Daily, Karlene Lukovitz - Monday, September 23, 2019
Disney's bundle was followed by HBO Max at 11% and NBCU's Peaco ...
- CBS Launches Ad-Supported Digital Lifestyle Network Dabl
Digital News Daily, Karlene Lukovitz - Monday, September 9, 2019
The new network, cleared in more than 80% of the U.S., dra ...
- Apple TV+ To Launch In November, More Disney+ Details Also Emerge
Video Insider, Karlene Lukovitz - Tuesday, August 20, 2019
Apple TV+ may be priced at $9.99 per month. Disney+ will ...
- Freestar, NOM, Other Ad-Tech Companies Top Inc. 5000
Digital News Daily, Karlene Lukovitz - Thursday, August 15, 2019
Publisher- and advertiser-side ad-tech startups showing explosive growth, reports "Inc." ...
- Bic's Gender-Neutral, Amazon-Exclusive Razor Experiment
CPG Insider, Karlene Lukovitz - Friday, July 19, 2019
Bic clearly believes the upsides of launching a potentially hit product throu ...
- BBC Invests In Katzenberg, Whitman VOD Startup
Digital News Daily, Karlene Lukovitz - Wednesday, July 10, 2019
The UK media group's studio will produce a nature series for t ...
- WarnerMedia Dubs SVOD Launch 'HBO Max,' Confirms It's Secured 'Friends' Streaming Rights
Digital News Daily, Karlene Lukovitz - Tuesday, July 9, 2019
The service includes HBO, 10,000 hours of new shows, movies plus programmi ...
- FuboTV Launches Free Ad-Supported Streaming Network
Digital News Daily, Karlene Lukovitz - Thursday, June 27, 2019
The parent company aims to generate incremental ad revenue, while attracting use ...
- Del Monte Foods Picks Organic Growth Over Acquisition
CPG Insider, Karlene Lukovitz - Friday, June 21, 2019
CMO Bibie Wu reports a 25% YoY hike in Del Monte's marketi ...
- Next-Gen Targeting Reinvents The CPG Launch Game
CPG Insider, Karlene Lukovitz - Tuesday, May 14, 2019
51% of 2018's most successful launches came from small companies, but b ...