Tag results for "licensing"
- Nesquik Teams With Boys & Girls ClubsThe programs, which reinforce the importance of kids engaging in fun, physic ...
- JWT Slapped With Copyright Suit Over Award-Winning CampaignA year ago JWT Puerto Rico was basking in the glow ...
- Hearst Mags Retains IMG Licensing For Global Brand ExtensionsHearst Magazines International announced that IMG Licensing will be the exclusive produ ...
- Porsche Launches Cayman CampaignPorsche Cars North America is launching a marketing campaign called "Code ...
- Energizer Moves To LicensingEnergizer Holdings is seeking to grow revenue through new licensing deals, exploiti ...
- Driving Licenses: 5 Marketing Ploys That Really Work At The Licensing ShowIt was a spur-of-the-moment decision. Earlier this week, my business partner, J ...
- DeMoulin: Booming Licensing Show = Booming BusinessWhile entertainment properties -- movies, TV, games -- are the major sour ...
- Oakley Inks Deal With MLB PropertiesEyewear and accessories company Oakley, Inc. has signed its first deal wi ...
- 50th Anniversary Looks Bright For Rudolph The Red-Nosed ReindeerCharacter Arts keeps the brand fresh and forward-thinking. ...
- Oakley Inks Deal With MLB PropertiesEyewear and accessories company Oakley, Inc. has signed its first deal wi ...
- Ford Imports From Detroit For Mustang's 50thUnder the aegis of its New York-based licensing firm Beanstalk Group (on ...
- Big Growth In College Sports MerchandisingMarty Brochstein from The International Licensing Merchandiser's Association, the primary trade organizati ...
- Will Digital Media Properties Dominate Licensing? Traditionally, strong entertainment properties come from comic books, movies and television. They' ...
- The Gap Launches Jimi Hendrix T-Shirt LineGap is launching a series of Jimi Hendrix shirts in honor ...
- Maroon 5 Front Man Launches A Fragrance"Maroon 5" lead singer Adam Levine has launched a perfume. It's ...
- Beanstalk Taps Finance Veteran Marc SchneiderGlobal brand licensing agency Beanstalk has tapped finance veteran Marc Schneider ...
- Brewery Ommegang, HBO CollaborateHigh-end beer brewery Ommegang and HBO are partnering on a series ...
- NFL Running 'Homegating' Campaign For NFL Store To launch the campaign, which promotes things like counter-top cooking appliances, N ...
- Chrysler, Carhartt Create 'Imported From Detroit' ApparelCarhartt and the Chrysler brand have launched a new line of limit ...
- Discovery: Revs Flat, But Digital GrowthDiscovery Communications U.S. advertising rose in the third quarter -- while licensi ...
- Panini Expands Its Relationship With The NBA Italian-based licensed memorabilia company Panini has extended its four-year-old a partnership wi ...
- Spalding Signs Multiple Licensing Deals Spalding's deal with PIK, brokered by licensing firm Dudley, puts the Spaldi ...
- Penney Adding Disney ShopsJCPenney, in the midst of reinventing itself with a shops-within-the store strateg ...
- Google On Apple/Samsung Ruling: We're Cool It took a couple of days, but Google has finally responded ...
- Experts Weigh In On Impact Of Apple VerdictWith the air clearing on Apple's surprisingly swift and broad victory ov ...
- NFL Launches Women's Apparel Campaign The league is launching its biggest marketing campaign to date about i ...
- EU Plans Could Put Small Music Stores Out Of Business The European Union is proposing changes to ease licensing rules that preve ...
- A New Jersey Idea No, this isn't about the State of New Jersey or breeding Jers ...
- Licensing Expo: Speed Dating In Vegas It might look to the casual observer that there are no stran ...
- Mattel Unveils Barbie, Fisher-Price Licensing PlansMattel, which has been focusing on expanding its brands across more produ ...
