- Google My Business Rebrands, Unwraps New Local Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Google plans to rename Google My Business to Google Business Profile, a ...
- Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Google has spent years reducing its carbon footprint. Now it's focused ...
- Honda, Google Expand Collaboration On Connected Services
Marketing Daily, Tanya Gazdik - Thursday, September 23, 2021
Honda plans to begin integrating Google built-in with the all-new model th ...
- 74% Of Consumers Expect A Hybrid Customer Buying Experience, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
The report by Uberall and MomentFeed finds that consumers want a hybr ...
- Aurora Backed By Amazon, Uber Latest To Set IPO In Sea Of Public Offerings
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 16, 2021
Global M&As and IPOs were hot in the second quarter of 202 ...
- A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords
Performance Marketing Insider, Laurie Sullivan - Friday, July 9, 2021
Capitalizing on the time and the position of a hyperlocal organic listi ...
- Is Nextdoor Stepping Into Facebook's Shoes?
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 23, 2021
Nextdoor could become the next big social media platform to share idea ...
- Uberall Raises $115M, Acquires MomentFeed To Expand Location Services
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 16, 2021
The acquisition will accelerate the company's pace of innovation and give custome ...
- Why Heineken USA's Campaign Means More Now
Performance Marketing Insider, Laurie Sullivan - Friday, May 28, 2021
Californians using Google's ride-share Waze app to get to airports, beaches, par ...
- Merkle Puts Search Purpose At Top Of List For Campaign Building
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 21, 2021
Merkle wants to build a platform to help marketers understand why peop ...
- Google My Business, Local SEO Guide Is Not In Kansas
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 14, 2021
Local SEO Guide, an SEO agency, was never located in Kansas, b ...
- Albertsons, Google Strike Tech Partnership As Online Shopping Expands Into Search, Maps
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Google's technology uses AI to scan billions of Street View images ...
- Google To Pay $1.3M For Misleading Star Ratings For Hotels In France
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Google's fine of 1.1 million euros ($1.3 million) may seem small, b ...
- Michael T Jones, The Man Who Gave The World Google Earth
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 16, 2021
Michael Jones, passed away on January 18, leaving behind at least o ...
- Study: Brands Move Toward Adopting CDPs, With Email Top-5 App Function
Email Marketing Daily, Ray Schultz - Wednesday, February 10, 2021
Almost half of CDP users plan to increase their budget by 2 ...
- Dr. Fauci: Santa Received COVID-19 Vaccine Before Traveling Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 24, 2020
This year, Santa sports a purple face mask as he makes h ...
- Amazon Reveals Zoox Robotaxi Monday -- Will It Move Into DOOH?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
The bi-directional taxi could position Amazon in the DOOH ad space, attachi ...
- Why Google Maps And Plus Code Will Become More Important
Performance Marketing Insider, Laurie Sullivan - Monday, September 21, 2020
Location-based services are changing -- and it just may make a measurab ...
- Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, September 18, 2020
Commerce Signals has launched a tracker to help marketers understand where consume ...
- If Antitrust Claimed Google Maps, The Company Might Simply Recreate It
Search & Performance Marketing Daily, Greg Sterling - Friday, September 18, 2020
When it inevitably comes, the U.S. vs. Google will be the mo ...
- How Google Uses Artificial Intelligence To Predict Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 4, 2020
How much can you trust Google to lead you down the corre ...
- Google's Waze Fuel Payment System Integrates With ExxonMobil, Shell
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 13, 2020
Waze already helps drivers find nearby gas stations and now will prom ...
- How One Man Gamed Google Maps
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 3, 2020
Simon Weckert toted a bunch of smartphones down empty streets in Berl ...
- Google Creates View Santa In 3D, Demonstrates Importance Of Timing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 24, 2019
Some believe Santa warps time to deliver all the gifts worldwide ...
- A Google Year In Review
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 23, 2019
Google rings in 2020 with a look back at 2019. Emily Woo ...
- Google Maps: Road To Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 17, 2019
Company data suggests Google has invested "tens of billions of dollars" ...
- Google Maps Alternative Displays Business Icon, Customizes Search
Performance Marketing Insider, Laurie Sullivan - Monday, December 9, 2019
The travel app Nexit links to Interstate Data USA to display nam ...
- Google Maps Thanksgiving Holiday Traffic: No, Not That Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 26, 2019
By crunching anonymized data such as speed and location, Google can provi ...
- Google Maps Ideal For Local Search In Homes On Mobile, Not Desktop
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 26, 2019
A study found that half of searches were done at home, wi ...
- Bloomscape Creates Two-way Conversations With Content
The MediaPost Cases, Nina Lentini - Thursday, November 21, 2019
"Put yourself in the customer's shoes and consider the roadblocks, pain point ...