Tag results for "movies"
- National CineMedia Strikes 'Noovie' Deal With Place-Based CaptivateThe agreement will allow local businesses to directly target movie audiences ...
- Pandemic-Affected Global Theatrical Movies Drops 72% To $12.2 BillionThe biggest movie globally in this period was WarnerMedia's "Wonder Woman 198 ...
- Netflix Leaps Into Big Movie Promotion, Competitive WIth Legacy Film StudiosIt's not just promoting movies, but the platforms where they stream. ...
- WarnerMedia: Theatrical Movies On Streamers Need New MetricsTheatrical movies moving onto streaming platforms demand new performance metrics -- rath ...
- Roku Is Looking To License Content: Can Producing Original Shows Be Next?That goal may be why it is so interested in Quibi's libr ...
- 2 Billion Active On-Demand Video Services To Create Next-Gen Performance MarketingJuniper Research forecasts active subscriptions for on-demand video services to be ...
- Services, Social Justice, Budgets Issues Top The Most-Read ListCOVID-19 might have been the top keyword at 'MediaPost' in terms ...
- U.S. Movie Box-Office Revenues Down 81% For 2020, Pullback On TV AdsThe biggest marketed movies in terms of national TV advertising spending: Universal ...
- Industry Vets Troll Warner Bros. With Space Jam PrankThe studio didn't buy domain name rights to SpaceJam2.com. Two ad ve ...
- 'Wonder Woman 1984' Scores $16.7 Million At Box Office, Highest Pandemic OpeningThe three-day opening of "Wonder Woman 1984" was the best opening duri ...
- TV Sets Grow In Size -- And In SalesTV sales are up 19% so far for 2020 vs. the sa ...
- 2020 Box Office Falls 81% To $2.1B, Movie Ads Take The HitBox-office revenue for the entire 2019 year was $11.3 billion, while 20 ...
- Netflix, UNIT9 Enable Holograms Inspired By 'Midnight Sky' Movie, Forge Emotional ConnectionsThe social hologram and digital microsite, inspired by "Midnight Sky," introduces ...
- U.S. Advertising Should Be Stronger in 2021, But Will In-Theater Ads?Theatrical advertising sales expertise needs to shift to new home-based TV a ...
- Global Box Office Plunges 72% In 2020, As Premium And Subscription Video See 30% GainDespite more experimentation with premium video on demand, it will generate ...
- In Era Of Political Correctness, Can TCM Survive?This "TV Blog" concerns the contents of many of the old movi ...
- Crown Media Launches First Hallmark Brand AVOD ChannelHallmark Movies & More will feature a lineup of over 120 titl ...
- AT&T Chief Implies Direct-To-Consumer Is The Ultimate Window, But Will Remain FlexibleThe future of movie marketing has changed fundamentally, requiring more "flexibility" a ...
- Kilar Mum On Whether 'Hybrid' HBO Max, Theater Release Policy Is Permanent; AMC DefensiveWarnerMedia CEO Jason Kilar demurs on whether the groundbreaking policy is like ...
- WarnerMedia Theatrical Movies To Release Same Day In Theaters, HBO Max For 2021Dramatically expanding its theatrical-to-streaming movie efforts, all of WarnerMedia's intended theatrical movi ...
- NBCUniversal's 'Trolls World Tour' Influencer Campaign Skyrockets Digital Data To SuccessWhen the theatrical release of "Trolls World Tour" failed to materialize aft ...
- New 'Wonder Woman' To Hit HBO Max, Theaters On Same Day, With AMC's BlessingsThe agreed-upon dual platform release of tentpole movie "Wonder Woman 1984" mar ...
- Cinemark Strikes Deal With Universal To Shorten Theatrical WindowCinemark Holdings has agreed to narrow the exclusivity of movies in i ...
- Spider-Man Influencers Spin Web on Twitch, Capturing GamersTheatrical ticket data showed gamers comprised 25% of the audience. Historically game ...
- COVID, Less Ads Impact Movie Viewers, But Other Reasons PersistYes, the pandemic cuts deeply into movie attendance, but another big reas ...
- Theater Owners Have Faith In COVID-19 VaccineAn effective COVID-19 vaccine could mean life could begin to resemble norm ...
- GroupM's Wieser On The Upside Of A PandemicSignificant unintended benefits for marketers have been the adoption of "slow-walking" progra ...
- Pinterest Takes It Home For The HolidaysPinterest has released its holiday gift guide, offering information on trends a ...
- 'Borat' Streams Hit 1.6 Million TV Homes, National TV Ad Spend At $20.4 MillionAmazon Prime Video's "Borat Subsequent Moviefilm" has now bested "Mulan" as t ...
- Lights, Camera, Not Much Action: Movie Ad Spending, Box Office Still Down SharplyNational TV ad spending from Aug. 26-Oct. 25 was down 82% ...
