- In Search For New Ad Dollars, NCM Taps Cash Machines -- Literally
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2021
National CineMedia is tapping into cash machines literally, in its latest diversificati ...
- LA Movie Theaters To Open At 25% Capacity, Movie Marketing Spend Ramps Up
MediaDailyNews, Wayne Friedman - Thursday, March 11, 2021
Movie theaters in Los Angeles, the largest U.S. cinema theater market, cou ...
- 'Film Comment' Begins To Ramp Up After Forced Hiatus
Publishers Daily, Fern Siegel - Thursday, March 11, 2021
The nearly 60-year-old 'Film Comment' is returning this spring with a n ...
- Comscore's Movie Analytics/Syndicated Digital Business Records Revenue Declines
Television News Daily, Wayne Friedman - Wednesday, March 10, 2021
Comscore says Q4 revenue declined 5%. For 2020, the company's revenue w ...
- National CineMedia Revenues Sink 80% For 2020
MediaDailyNews, Wayne Friedman - Monday, March 8, 2021
Revenue declined nearly 90% from $147.2 million to $15.7 million in ...
- Unreal's Virtual World
Media Insider, Steven Rosenbaum - Monday, March 8, 2021
Virtual production technology is helping pandemic-complicated entertainment and advertising businesses. ...
- Golden Globes Ratings Plunge 60% In Early Numbers
Digital News Daily, Karlene Lukovitz - Tuesday, March 2, 2021
Preliminary Nielsen numbers put viewership at just 5.4 million -- vs. 18 ...
- Movie Studios Pull Back on Releasing Box-Office Data, Streamers Pick Up Slack
TV Watch, Wayne Friedman - Thursday, February 25, 2021
In a broader digital world, new entertainment usage and valuation measures a ...
- NYC Can Begin Opening Movie Theaters In March
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 22, 2021
New York Gov. Andrew Cuomo announced Monday that movie theaters throughout t ...
- National CineMedia Strikes New Ad Inventory Management System Deal
Television News Daily, Wayne Friedman - Wednesday, February 17, 2021
To compete with digital platforms, NCM made a new long-term deal wi ...
- Mood Modulation: TV, Movie Content Key To Audience Engagement
TV Watch, Wayne Friedman - Thursday, February 18, 2021
Instead of conventional labels, what if the mood is posed as "sarcasm ...
- Meet The Future Stars Of TCM: Keanu, Matt Damon, Madea
TVBlog, Adam Buckman - Wednesday, February 17, 2021
How long can Turner Classic Movies continue with its emphasis on cine ...
- Bogie, Wonder Woman Promote Mask Wearing In New Ad Council Campaign
MAD, Larissa Faw - Thursday, February 11, 2021
Characters from the WarnerMedia library of films are reimagined in memorable scen ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
The MediaPost Cases, Lisa Singer - Friday, February 12, 2021
How does a new film attract the attention of moviegoers when it ...
- Cadillac Drafts Timothee Chalamet, Winona Ryder For Super Bowl
Marketing Daily, Tanya Gazdik - Sunday, February 7, 2021
The spot aims to communicate "what Cadillac means in the EV space ...
- Do Netflix's Award Nominations Impress, Add Viewers?
TV Watch, Wayne Friedman - Monday, February 8, 2021
For more than a few years now, awards have been a k ...
- Movies About Stock-Market Scandals Spike On Streaming Networks
TV Watch, Wayne Friedman - Friday, February 5, 2021
After the Robinhood-Game Stop controversy, a number of popular Wall Street-focused movi ...
- How To Measure The Success Of WarnerMedia's Simultaneous Streaming-Theater Move
TV Watch, Wayne Friedman - Thursday, February 4, 2021
Box-office revenues are much lower, but HBO Max might make up profi ...
- NCM Adds Harkins Theatres To Cinema Ad Network, Anticipates 2021 Rebound
MediaDailyNews, Joe Mandese - Wednesday, February 3, 2021
Cinema advertising network National CineMedia (NCM) has added the Harkins Theatres cha ...
- Apple Pays Record $25 Million For Rights To Movie 'CODA'
Digital News Daily, Karlene Lukovitz - Monday, February 1, 2021
The deal is just one example of how streaming services have upp ...
- TV Show Discovery: On-Air Promos, Word-of-Mouth Still Strong, Social Media Growing
Television News Daily, Wayne Friedman - Friday, January 29, 2021
A recent TiVo survey found 53% of respondents discovered new TV sho ...
- Comscore Launches Cross-Platform Movie Measurement
Digital News Daily, Karlene Lukovitz - Tuesday, January 26, 2021
The pandemic-battered cinema business gets its second new measurement solution launch ...
- Bond Film Release Delayed Again, Other Big Films Follow Suit
Digital News Daily, Karlene Lukovitz - Monday, January 25, 2021
This is the third postponement for "No Time to Die," and oth ...
- National CineMedia Strikes 'Noovie' Deal With Place-Based Captivate
Television News Daily, Wayne Friedman - Monday, January 18, 2021
The agreement will allow local businesses to directly target movie audiences ...
- Pandemic-Affected Global Theatrical Movies Drops 72% To $12.2 Billion
Television News Daily, Wayne Friedman - Friday, January 15, 2021
The biggest movie globally in this period was WarnerMedia's "Wonder Woman 198 ...
- Netflix Leaps Into Big Movie Promotion, Competitive WIth Legacy Film Studios
TV Watch, Wayne Friedman - Friday, January 15, 2021
It's not just promoting movies, but the platforms where they stream. ...
- WarnerMedia: Theatrical Movies On Streamers Need New Metrics
Television News Daily, Wayne Friedman - Wednesday, January 13, 2021
Theatrical movies moving onto streaming platforms demand new performance metrics -- rath ...
- Roku Is Looking To License Content: Can Producing Original Shows Be Next?
TV Watch, Wayne Friedman - Thursday, January 7, 2021
That goal may be why it is so interested in Quibi's libr ...
- 2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing
Performance Marketing Insider, Laurie Sullivan - Monday, January 4, 2021
Juniper Research forecasts active subscriptions for on-demand video services to be ...
- Services, Social Justice, Budgets Issues Top The Most-Read List
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2020
COVID-19 might have been the top keyword at 'MediaPost' in terms ...