- U.S. Movie Box-Office Revenues Down 81% For 2020, Pullback On TV Ads
Television News Daily, Wayne Friedman - Thursday, December 31, 2020
The biggest marketed movies in terms of national TV advertising spending: Universal ...
- Industry Vets Troll Warner Bros. With Space Jam Prank
MAD, Larissa Faw - Monday, December 28, 2020
The studio didn't buy domain name rights to SpaceJam2.com. Two ad ve ...
- 'Wonder Woman 1984' Scores $16.7 Million At Box Office, Highest Pandemic Opening
Television News Daily, Wayne Friedman - Monday, December 28, 2020
The three-day opening of "Wonder Woman 1984" was the best opening duri ...
- TV Sets Grow In Size -- And In Sales
Television News Daily, Wayne Friedman - Wednesday, December 23, 2020
TV sales are up 19% so far for 2020 vs. the sa ...
- 2020 Box Office Falls 81% To $2.1B, Movie Ads Take The Hit
MediaDailyNews, Wayne Friedman - Monday, December 21, 2020
Box-office revenue for the entire 2019 year was $11.3 billion, while 20 ...
- Netflix, UNIT9 Enable Holograms Inspired By 'Midnight Sky' Movie, Forge Emotional Connections
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
The social hologram and digital microsite, inspired by "Midnight Sky," introduces ...
- U.S. Advertising Should Be Stronger in 2021, But Will In-Theater Ads?
TV Watch, Wayne Friedman - Friday, December 18, 2020
Theatrical advertising sales expertise needs to shift to new home-based TV a ...
- Global Box Office Plunges 72% In 2020, As Premium And Subscription Video See 30% Gain
Digital News Daily, Karlene Lukovitz - Friday, December 11, 2020
Despite more experimentation with premium video on demand, it will generate ...
- In Era Of Political Correctness, Can TCM Survive?
TVBlog, Adam Buckman - Thursday, December 10, 2020
This "TV Blog" concerns the contents of many of the old movi ...
- Crown Media Launches First Hallmark Brand AVOD Channel
Television News Daily, Wayne Friedman - Tuesday, December 8, 2020
Hallmark Movies & More will feature a lineup of over 120 titl ...
- AT&T Chief Implies Direct-To-Consumer Is The Ultimate Window, But Will Remain Flexible
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2020
The future of movie marketing has changed fundamentally, requiring more "flexibility" a ...
- Kilar Mum On Whether 'Hybrid' HBO Max, Theater Release Policy Is Permanent; AMC Defensive
Digital News Daily, Karlene Lukovitz - Friday, December 4, 2020
WarnerMedia CEO Jason Kilar demurs on whether the groundbreaking policy is like ...
- WarnerMedia Theatrical Movies To Release Same Day In Theaters, HBO Max For 2021
MediaDailyNews, Wayne Friedman - Thursday, December 3, 2020
Dramatically expanding its theatrical-to-streaming movie efforts, all of WarnerMedia's intended theatrical movi ...
- NBCUniversal's 'Trolls World Tour' Influencer Campaign Skyrockets Digital Data To Success
Data & Programmatic Insider, Laurie Sullivan - Sunday, November 29, 2020
When the theatrical release of "Trolls World Tour" failed to materialize aft ...
- New 'Wonder Woman' To Hit HBO Max, Theaters On Same Day, With AMC's Blessings
Digital News Daily, Karlene Lukovitz - Monday, November 23, 2020
The agreed-upon dual platform release of tentpole movie "Wonder Woman 1984" mar ...
- Cinemark Strikes Deal With Universal To Shorten Theatrical Window
MediaDailyNews, Wayne Friedman - Tuesday, November 17, 2020
Cinemark Holdings has agreed to narrow the exclusivity of movies in i ...
- Spider-Man Influencers Spin Web on Twitch, Capturing Gamers
The MediaPost Cases, Lisa Singer - Tuesday, November 17, 2020
Theatrical ticket data showed gamers comprised 25% of the audience. Historically game ...
- COVID, Less Ads Impact Movie Viewers, But Other Reasons Persist
TV Watch, Wayne Friedman - Monday, November 16, 2020
Yes, the pandemic cuts deeply into movie attendance, but another big reas ...
- Theater Owners Have Faith In COVID-19 Vaccine
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 11, 2020
An effective COVID-19 vaccine could mean life could begin to resemble norm ...
- GroupM's Wieser On The Upside Of A Pandemic
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2020
Significant unintended benefits for marketers have been the adoption of "slow-walking" progra ...
- Pinterest Takes It Home For The Holidays
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 10, 2020
Pinterest has released its holiday gift guide, offering information on trends a ...
- 'Borat' Streams Hit 1.6 Million TV Homes, National TV Ad Spend At $20.4 Million
Television News Daily, Wayne Friedman - Tuesday, October 27, 2020
Amazon Prime Video's "Borat Subsequent Moviefilm" has now bested "Mulan" as t ...
- Lights, Camera, Not Much Action: Movie Ad Spending, Box Office Still Down Sharply
Television News Daily, Wayne Friedman - Monday, October 26, 2020
National TV ad spending from Aug. 26-Oct. 25 was down 82% ...
- Et Tu, James Bond? Rumored Streaming-First Feelers Have Cinemas Both Shaken and Stirred
Video Insider, Karlene Lukovitz - Tuesday, October 27, 2020
While it insists its new Bond flick is not for sale a ...
- Borat: Freedom Fighter Or Fraudster? Maybe Both
Media Insider, Steven Rosenbaum - Monday, October 26, 2020
Lots of people have issues with the new "Borat Subsequent Moviefilm." A ...
- WarnerMedia Up And Running With TV, Movie Productions, Sports Content Stable
Television News Daily, Wayne Friedman - Friday, October 23, 2020
WarnerMedia has nearly all its TV and movie productions up and runni ...
- WarnerMedia Takes Q3 Revenue Hit, HBO, HBO Max Inch Up To 38 Million Subscribers
Television News Daily, Wayne Friedman - Thursday, October 22, 2020
AT&T's WarnerMedia took a major revenue hit of 11% in Q3, wi ...
- Disney+ Warns Against Racism In Old Films
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 19, 2020
The Disney+ streaming channel is beefing up its disclaimers about racial stereotyp ...
- AMC Theaters Facing Cash Shortage
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 13, 2020
Behemoth movie theater chain AMC might run out of cash by year&rsquo ...
- 83% Of AMC Entertainment Theaters Open, But Running Out Of Cash
MediaDailyNews, Wayne Friedman - Tuesday, October 13, 2020
Even with most of its U.S. movie theaters re-opened, AMC Entertainment ...