- U.S. Box Office Estimate Down 4% For 2019, 'Frozen 2' Soars: Analyst
MediaDailyNews, Wayne Friedman - Wednesday, November 27, 2019
Although Disney's "Frozen 2" scored major results this past week, 2019 wi ...
- 'Let It Go,' Grandma -- The Search For 'Frozen' Heats Up
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 27, 2019
Search and analytics company Bloomreach pulled "Frozen 2" search and purchasing dat ...
- Universal Taps Instagram Stories For Influencer Strategy To Promote "MA" Movie
The MediaPost Cases, Nina Lentini - Wednesday, November 20, 2019
Universal created a week-long influencer campaign that began 14 days before t ...
- TV's Impact On Movie Theaters Might Change Rules Of The Game
TV Watch, Wayne Friedman - Thursday, November 21, 2019
Theater owners have been threatened from increased competition from a slew ...
- Redbox Settles Battle With Disney, Won't Sell Download Codes
Digital News Daily, Wendy Davis - Friday, November 15, 2019
Redbox has agreed to resolve a battle with Disney by refraining fr ...
- Land Rover To Appear In James Bond Movie
Marketing Daily, Tanya Gazdik - Wednesday, November 13, 2019
The automaker's partnership with EON Productions on the Bond films began ...
- 10 Disney+ Live-Action Movies Worth Watching Again
TV Watch, Fern Siegel - Wednesday, November 13, 2019
The first streaming year will offer 25 new original series, 10+ movie ...
- Brand USA, United Airlines Partner
Marketing Daily, Tanya Gazdik - Wednesday, November 6, 2019
The agreement makes United Airlines the exclusive airline sponsor of Brand USA ...
- 'Irishman' Pits Netflix Against Theater Chains, TV Vs. Movies
TVBlog, Adam Buckman - Wednesday, November 6, 2019
A new gangster movie directed by one of our most revered moviemake ...
- 'Terminator: Dark Fate' Lives Up To Its Name At The Box Office
Television News Daily, Wayne Friedman - Monday, November 4, 2019
The big-budget film opened this past weekend with a woeful $29 milli ...
- Disney+ And Apple TV+ Have High Consumer Awareness
Television News Daily, Wayne Friedman - Tuesday, October 29, 2019
Disney+ had an awareness score of 88% and Apple TV+ came ...
- Sony Pulls The Plug On Virtual Pay TV Service PlayStation Vue
Television News Daily, Wayne Friedman - Tuesday, October 29, 2019
PlayStation Vue will shutter on Jan. 30, 2020. Going forward, PlayStation fa ...
- Is Netflix Critic-Proof?
TV Watch, Wayne Friedman - Monday, October 28, 2019
Even original, poorly rated films on Netflix deliver big audiences. The compa ...
- Porsche, Lucasfilm To Jointly Design Starship
Marketing Daily, Tanya Gazdik - Wednesday, October 23, 2019
A video, "Twin Tests," featuring the Porsche Taycan and an X-Wing bei ...
- Screenvision Rolls Out 'Smart Screen,' Enables Brands To Contextually Target Audiences Based On Films
MediaDailyNews, Joe Mandese - Thursday, October 24, 2019
Cinema ad network Screenvision this morning said it has launched new technolo ...
- AMC Theaters Online Service Is A Different Streaming Business
TV Watch, Wayne Friedman - Friday, October 18, 2019
AMC Theaters on Demand will be an online store with about 2,0 ...
- Streamers May Be Real Home For Adult-Targeted Films
TV Watch, Wayne Friedman - Wednesday, October 16, 2019
Director Martin Scorsese decried the decreasing emphasis on "narrative" adult films. Th ...
- Big Movies May Find A Home At Streamers, Not Movie Theaters
TV Watch, Wayne Friedman - Monday, October 14, 2019
Movie studios are mulling different distribution for some theatrical movies -- especial ...
- Creating Mega Fans: Social Influence Declines As Fans Age
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
Discovery, emotional investment, and evangelism comprise 75% of the fan market a ...
- Verizon's Fios TV Adds Movies Anywhere Service
Digital News Daily, Karlene Lukovitz - Wednesday, October 9, 2019
The app enables access to movies and other paid content acquired fr ...
- 'Joker' Scores Impressive $94 Million In Weekend Debut, Modest $17 Million In TV Spend
Television News Daily, Wayne Friedman - Monday, October 7, 2019
The film, which premiered this past weekend, aired commercials 2,242 times sin ...
- 'Feed Our Future' Campaign Develops Theater-Specific Ads
MAD, Larissa Faw - Tuesday, October 1, 2019
The spot shows a group of Syrian refugee children singing "How C ...
- Universal Taps Influencers For Terrifying 'MA' Campaign
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
Four creators -- and real life friends-- participated in an extended ski ...
- Apple Will Reportedly Bow Movies In Theaters Before Streaming
Digital News Daily, Karlene Lukovitz - Monday, September 30, 2019
Apple is emulating Amazon, rather than Netflix, which has alienated theater chai ...
- National CineMedia Starts New Advertising Segment In Movie Theaters
MediaDailyNews, Wayne Friedman - Wednesday, September 18, 2019
Five minutes of national advertising onscreen inventory will run at a film ...
- MoviePass Fades To Black. What Remains For In-Theater Subscription Movie Plans?
TV Watch, Wayne Friedman - Wednesday, September 18, 2019
While MoviePass made theater chains make similar moves to address stagnant attendanc ...
- Microsoft, Disney Ink Cloud Deal To Find New Ways To Distribute Content
Digital News Daily, Laurie Sullivan - Friday, September 13, 2019
The companies will use Walt Disney's technology hub StudioLAB to help crea ...
- 'Super Size Me' Sequel Inspires Educational Pop-Up
Marketing Daily, Tanya Gazdik - Thursday, September 12, 2019
Humanaut built the Holy Chicken! brand featured in the documentary as we ...
- Nielsen Gracenote Starts New ID System For TV/Movie Content
Television News Daily, Wayne Friedman - Thursday, September 12, 2019
Looking to improve TV/movie owners' content tracking abilities and resolve consumers' search/discove ...
- 'It: Chapter Two' Scores Big With Marketers
Marketing Daily - Top of the News, Thom Forbes - Monday, September 9, 2019
A large cast of marketing partners -- including Carl's Jr, AT&T, a ...