- Reese Canada Releasing Feature-Length ASMR Movie
Marketing Daily, Karlene Lukovitz - Thursday, May 16, 2019
The 82-minute video shows ASMRtists experiencing "Reese Ritual," will be promoted ...
- Marvel Contest Of Champions Reels In The Fans
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Social content was not just the name of the game as Kab ...
- 'Pokemon Go' Adds AR Features To Promo 'Detective Pikachu' Movie
AI & IoT Daily, Chuck Martin - Tuesday, May 7, 2019
The new features include virtual encounters with Pokemon characters from the mo ...
- 'Endgame' Hits Massive Box Office Records, With Modest TV Ad Spend
Television News Daily, Wayne Friedman - Monday, April 29, 2019
"Endgame" is estimated to have spent $20.7 million for the entire r ...
- Doritos In Global Tie-In Campaign With New Spidey Flick
Marketing Daily, Karlene Lukovitz - Wednesday, April 24, 2019
The deal spans 35 markets and includes online games, sweeps, TV, digita ...
- 'Avengers: Endgame' Opening Behind Marvelous Marketing Support
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 25, 2019
The marketing budget of about $200 million "is far and away t ...
- See What 'Black Panther' Did For Lexus Sales
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
Every time Marvel Studios announced anything about its "Black Panther" film, soci ...
- Warner Media Exec Lynn Whitney Heads To Lionsgate
Television News Daily, Wayne Friedman - Wednesday, April 24, 2019
Whitney is now head of worldwide paid media, partnerships, promotions and consum ...
- Watching Ads Verified By Facial Recognition Earns Moviegoers Free Ticket
Digital News Daily, Laurie Sullivan - Tuesday, April 23, 2019
"Branded content will become the definitive entertainment medium," MoviePass cofounder Stacy Spik ...
- Disney Spends $14 Million Plugging 'Endgame,' Overwhelms Pre-Sale Ticket-Buying Sites
Research Intelligencer, Joe Mandese - Wednesday, April 24, 2019
In what could be one of the greatest returns on advertising investme ...
- Audi Teams With Marvel Studios For 'Avengers: Endgame'
Marketing Daily, Tanya Gazdik - Sunday, April 21, 2019
The film will feature both the all-electric Audi e-tron Sportback concept a ...
- Report: MoviePass Dramatically Reduces Subscribers
MediaDailyNews, Wayne Friedman - Thursday, April 18, 2019
A series of revised pricing plans has seen MoviePass' subscription base plum ...
- Regal Theaters Starts Virtual Easter Egg Hunt
AI & IoT Daily, Chuck Martin - Tuesday, April 16, 2019
A week-long, nationwide Easter egg hunt has been started by Regal, whi ...
- U.S. Box-Office Revenues Down 16%, 'Captain Marvel' Earns Best Results
MediaDailyNews, Wayne Friedman - Monday, April 15, 2019
The decline in box-office revenue follows movie-studio marketing. U.S. theatrical film spendi ...
- EU Adopts Copyright Reform, Google And Facebook Face Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 15, 2019
The EU Copyright Directive's Article 13 states that services like YouTube cou ...
- 'Vice,' Paramount Pictures Adopt OmniVirt's 3D Features For Ad Campaigns
Publishers Daily, Sara Guaglione - Wednesday, April 10, 2019
Brands can add 3D elements to give depth to photos and banner ...
- Isobar Taps Amazon Alexa For 'Missing Link Adventures'
AI & IoT Daily, Chuck Martin - Wednesday, April 10, 2019
The immersive, voice-enabled experience will promote the upcoming release of the animat ...
- Netflix In Talks To Buy Egyptian Theatre
Television News Daily, Wayne Friedman - Wednesday, April 10, 2019
Netflix's move may appease industry execs. It has been criticized for looki ...
- FX Choreographs A 'Prestige' Series About Fosse And Verdon
TVBlog, Adam Buckman - Tuesday, April 9, 2019
How many people will care enough about choreographer Bob Fosse and danc ...
- OmniVirt's Creepy 3D Banner Ad For 'Pet Sematary': Mangy Cat Keeps Watching You!
Marketing Daily, P.J. Bednarski - Thursday, April 4, 2019
This new 3D Photo banner unit leverages existing 2D assets to crea ...
- The Gamble: Moving Mid-Size Movies To OTT
TV Watch, Wayne Friedman - Friday, April 5, 2019
Attendance for non-blockbuster movies may change as more content becomes available ...
- 'Star Trek: Dark Remnant' VR Experience Launches
AI & IoT Daily, Chuck Martin - Tuesday, April 2, 2019
The interactive, intergalactic experience is premiering at Dave & Buster's Entertainment locatio ...
- Worldwide Streaming Subscribers Surpass Cable Subscribers For First Time
Digital News Daily, Alex Weprin - Friday, March 22, 2019
More than 70% of U.S. homes watch TV and movies through streami ...
- Global Theatrical Box Office Revenues Hit $41.1 Billion
MediaDailyNews, Wayne Friedman - Thursday, March 21, 2019
The biggest gains came from the U.S. and Canada, which posted ...
- Spotlight Cinema, M2M Team To Air Fashion Content During Movie Pre-Show
MediaDailyNews, Sara Guaglione - Wednesday, March 20, 2019
Through the end of 2019, M2M's short films will play during t ...
- NBCU, Sky AdSmart Team For Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 18, 2019
The merger is intended to boost linear TV optimization tools for advertiser ...
- TV Spend For Theatrical Movies Down 18% In Q1
Television News Daily, Wayne Friedman - Monday, March 11, 2019
Three months into 2019 , U.S. theatrical film spending on national ...
- 'Family Friendly' Streaming Service Loses Battle With Hollywood
Digital News Daily, Wendy Davis - Thursday, March 7, 2019
Tech company VidAngel, which operated a supposedly "family friendly" video service, infring ...
- Ford Partners With Outside TV, Targets Adventure Seekers For Ranger Pickup
Marketing Daily, Tanya Gazdik - Friday, March 1, 2019
"We cover the whole gamut of mediums to reach the customer, wherev ...
- Movie Marketing Executive Michael Gray Dies At 87
MediaDailyNews, Ray Schultz - Wednesday, March 6, 2019
Veteran marketing executive Michael Gray created electronic press kits for films su ...