- Film Marketing Fairly Inefficient
Marketing Daily, Aaron Baar - Friday, May 10, 2013
Movie studios should be more targeted in their promotional efforts, and shou ...
- A Threequel Wolfpack?
Marketing: Entertainment, Doug Chavez - Thursday, May 9, 2013
Each year I look forward to the first week in May. ...
- Tumbling Into Native
MoBlog, Steve Smith - Thursday, May 9, 2013
Tumblr has proven to be one of the most entertaining mobile med ...
- Chevron ExtraMile Launches Star Trek Promo
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 6, 2013
Chevron Corp. is supporting the "Star Trek Into Darkness" film with ...
- Cars In Movies: Characters Not Products
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 6, 2013
Tony Stark the Iron personage drives an all-electric Audi e-tron in "Ir ...
- Social Media Brings Quicker Results -- Good AND Bad -- For Summer Movies
TV Watch, Wayne Friedman - Monday, May 6, 2013
Movie companies, in their big summer and winter selling periods, seek fil ...
- It's Foreign To Hollywood
Marketing Daily - Top of the News, Thom Forbes - Friday, May 3, 2013
It isn't the case that the Enterprise enterprise is daring to ...
- National CineMedia Screens Ad Increases, Rolls Out Video Displays
MediaDailyNews, Erik Sass - Thursday, May 2, 2013
National CineMedia, the larger of two dominant U.S. cinema advertising networks, sa ...
- CBS, Avoid The Movie Biz
Around the Net In Media, Phyllis Fine - Thursday, May 2, 2013
"Memo to CBS boss Les Moonves: stay away from the movie business ...
- Viacom Revs Dip 6%, But Nickelodeon Rebounds
MediaDailyNews, David Goetzl - Wednesday, May 1, 2013
With Nickelodeon ratings regaining momentum and "Teenage Mutant Ninja Turtles" a plu ...
- Walmart To Superman Fans: Put On Your Capes
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2013
In addition to building traffic with ticket sales, Walmart is also hopi ...
- Shazam, Screenvision Strike 2-Screen Ad Deal
Online Media Daily, Mark Walsh - Wednesday, April 24, 2013
Shazam is bringing its TV second-screen experience to movie theaters through ...
- Netflix' Original Content Overcomes Pricing Gaffe
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 23, 2013
The rehabilitation of Netflix' image following its pricing debacle of 2011 continu ...
- Univision's getTV To Air Sony Classic Movies
MediaDailyNews, David Goetzl - Monday, April 22, 2013
Univision's owned-and-operated stations will offer an English-language network as a digital subchanne ...
- Twitter As Lead Generation Tool
SearchBlog, Laurie Sullivan - Monday, April 22, 2013
Two recent announcements will prove Twitter's worth not only as a soci ...
- IE Powers 'Hunger Games' Online Exploration
Marketing Daily, Aaron Baar - Monday, April 15, 2013
"For us, our fans are discovering and consuming content on all device ...
- MTV Merges Channels, Brands And Entertainment
Online Media Daily, Gavin O'Malley - Thursday, April 11, 2013
This weekend's MTV Movie Awards (and its promotional run-up) blur the lin ...
- Ebert Saw Us Through The Movies
Marketing Daily - Top of the News, Thom Forbes - Friday, April 5, 2013
It could be argued that no one person sold more movie ticke ...
- Disney Closes Video-Game Division LucasArts
Around the Net In Media, Phyllis Fine - Thursday, April 4, 2013
Disney, which recently bought Lucas Films, is closing LucasArts, the company's video-ga ...
- Premium Content Service Vdio Debuts
Around the Net In Online Marketing, Gavin O'Malley - Thursday, April 4, 2013
Stateside and in the UK, movie and TV rental and purchase servi ...
- The Whole Story - Dinner and a Movie?
MediaDailyNews, Mike Bloxham - Thursday, April 4, 2013
For advertisers, movie-going and casual dining are a win-win. They deliver ...
- Buddy TV Expands NCM Media's Online, Mobile Reach
Online Media Daily, Gavin O'Malley - Tuesday, April 2, 2013
NCM Media Networks, best known for its in-theater advertising, has tapped Buddy ...
- Universal Uses Van Wagner Blimp To Promote 'Despicable Me 2'
MediaDailyNews, Erik Sass - Friday, March 29, 2013
Universal Pictures is promoting "Despicable Me 2," scheduled for release on Ju ...
- 'Saturday Evening Post' To Republish Fitzgerald Stories To Promo 'Gatsby' Film
Around the Net In Media, Phyllis Fine - Wednesday, March 27, 2013
As a promotional tie-in in to the movie "The Great Gatsby," ...
- Redbox: Instant Failure
Online Video Daily, Nick Davison - Tuesday, March 26, 2013
Redbox, what happened to you?! When it comes to rentals, they ha ...
- Correction: Box Office Revs
MediaDailyNews, Wayne Friedman - Friday, March 22, 2013
In the story, "Box Office Revs Up 6% Worldwide" (Media Daily New ...
- Box Office Revs Up 6% Worldwide
MediaDailyNews, Wayne Friedman - Thursday, March 21, 2013
Traditionally delivered entertainment continues strong: Not just with TV, but theatrical movi ...
- Marketing Documentaries Today: Two Radically Different Takes On A Reel Challenge
Marketing: Entertainment, Alison Hill - Thursday, March 21, 2013
Can documentary filmmakers rely on their film's subject matter to be i ...
- DreamWorks Offers Fox Duet
MediaDailyNews, David Goetzl - Thursday, March 14, 2013
DreamWorks Animation will link with "American Idol," looking to drive traffic ...
- AMC Theaters Screen Big Rev Boost
MediaDailyNews, Wayne Friedman - Wednesday, March 13, 2013
Movie studios reported a record-breaking year for 2012 -- so it com ...