- Merry Happy Movies
Metrics Insider, Sherrill Mane - Thursday, December 20, 2012
The holiday movie hype is upon us. With the importance of movi ...
- Fandango Names ABC Exec As CMO
Online Media Daily, Mark Walsh - Wednesday, December 19, 2012
Movie ticketing and content site Fandango has named Adam Rockmore as vi ...
- Fandango Names ABC Exec As CMO
Raw, Mark Walsh - Tuesday, December 18, 2012
Movie ticketing and content site Fandango has
named Adam Rockmore ...
- Redbox Streaming To Challenge Netflix
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 14, 2012
In-store movie rental service Redbox this month will launch an $8-a-month insta ...
- High-Def Experiment Frames 'Hobbit' Reviews
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 13, 2012
Brace yourself for another overdose of the little people. "The Hobbit: ...
- Bollywood Needs Marketing Help
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 10, 2012
Hollywood and Bollywood Actor Irrfan (who is featured in Ang Lee's "Li ...
- Old Navy Goes Social With BuzzFeed
Marketing Daily, Karl Greenberg - Friday, December 7, 2012
Old Navy has gotten a lot of attention for its seasonal ...
- Michael Francis To Animate DreamWorks' Branding Efforts
Marketing Daily - Top of the News, Thom Forbes - Monday, December 10, 2012
Michael Francis, who drew much praise during his long tenure directing marketi ...
- Bo On Bo
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 7, 2012
Bo Jackson was arguably the greatest two-sport professional athlete ever, concurrently playi ...
- Finally, Some News That Netflix Can Talk About
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 6, 2012
Say this for the deal Netflix cut Tuesday for dibs on streami ...
- Netflix To Carry Disney Films In New Deal
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 5, 2012
Netflix has signed a multiyear accord to carry Walt Disney's animated a ...
- Disney Inks Film Deal WIth Netflix
MediaDailyNews, Wayne Friedman - Tuesday, December 4, 2012
On Tuesday Walt Disney gave Netflix, the big subscription service, a sh ...
- Product Placement, 'Flight' And Booze
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 28, 2012
Contributor Priska Neely ponders what that minibar packed with booze means ...
- Silver Screen Yields Silver Lining: Cinema Ads Complement TV, Boost Recall, Likeability
MediaDailyNews, Joe Mandese - Monday, November 26, 2012
Just as the holiday movie season kicks into high gear, the cine ...
- Lights, Camera, Streaming: Vdio Launches In U.S., UK
Online Media Daily, Gavin O'Malley - Tuesday, November 20, 2012
Moving one step closer to taking on Netflix, video service Vdio ju ...
- Blockbuster Out With Movie Mag On Tablet
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 14, 2012
The digital magazine, Blockbuster's first foray into digital publishing, is available ...
- Thanks For Not Being A Jerk: Here's A Coupon For Your Common Courtesy
Mobile Insider, Steve Smith - Thursday, November 15, 2012
CineMark is incentivizing good movie theater behavior by rewarding people who lea ...
- Ad:Tech: Best Digital Video Executions Of '12
Marketing Daily, Karl Greenberg - Wednesday, November 7, 2012
Given the evolution of digital, one can say the most recent ye ...
- Up Against The Wall
Marketing: Entertainment, Doug Chavez - Thursday, November 8, 2012
Usually I use the quote from a movie or one of ...
- Netflix, LoveFilm Out In BSkyB, Universal Deal
Around the Net In OMD Europe, Nina Lentini - Tuesday, November 6, 2012
It is the second major agreement BSkyB has made with a "b ...
- Cheerwine Goes Global With 'Giveback' Concert
Marketing Daily, Karlene Lukovitz - Tuesday, November 6, 2012
Cheerwine -- the bubbly, wild cherry-flavored soft drink that's an institution ...
- Bud, Stoli Seek Product Displacement
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 7, 2012
Product placement -- a.k.a. brand integration -- has grown into a rough ...
- A-B, Stolichnaya Ask Paramount Pictures To Remove Logos
MediaDailyNews, Tanya Gazdik - Tuesday, November 6, 2012
Anheuser-Busch and the distributor of Stolichnaya vodka have asked Paramount Pictures Cor ...
- Rise Of The Super Fan
Marketing: Entertainment, Chris Raih - Thursday, November 1, 2012
"Once Upon a Time." "Homeland." "Boardwalk Empire." Sunday is officially the "Nig ...
- Nook Makes Video Deals With NBCU, Fox
Online Media Daily, Fern Siegel - Wednesday, October 31, 2012
Barnes & Noble's Nook Media signed content licensing deals for its n ...
- Domino's, Lionsgate Partner For Web Movies In UK
Online Media Daily, Gavin O'Malley - Wednesday, October 31, 2012
Thanks to a new partnership with Lionsgate UK, Domino's customers in t ...
- Star Wars Joins The Disney Cosmos
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 31, 2012
A deal right out of Hollywood yesterday brings together two of t ...
- Denny's Offers 'Hobbit' Menu, Collectibles
Marketing Daily, Karlene Lukovitz - Friday, October 26, 2012
Starting Nov. 6, the fast-casual chain will feature a limited-time menu wi ...
- Jamba Juice Takes Bite Of 'Twilight' Action
Marketing Daily, Karlene Lukovitz - Monday, October 22, 2012
A supporting, Facebook-based Twilight Saga Sweepstakes offers two tickets to the "Breaki ...
- Digital Movies Gaining In Popularity
Marketing Daily, Aaron Baar - Monday, October 22, 2012
Already, streaming services such as Netflix and Amazon Instant Video are gaini ...