- Verizon Media Partners With Golfer Greg Norman For Golf Cart TV Venture
Marketing Daily, P.J. Bednarski - Wednesday, July 8, 2020
Golfers can see a visual of the golf course, with tips f ...
- Looking To Reach Commuters? Foursquare Data Shows It's Time
Performance Marketing Insider, Laurie Sullivan - Thursday, July 9, 2020
Although public transportation remains down from last year's highs, in certain geograph ...
- Project X Taps Gonzalez For CRO Post
People on the Move, Steve McClellan - Tuesday, July 7, 2020
OOH agency Project X Media has appointed Hector Gonzalez as Chief Reven ...
- GroupM: 2020 Global Ad Total To Fall $70 Billion (11.8%)
MAD, Steve McClellan - Monday, June 22, 2020
A year ago when the firm issued its first forecast for 202 ...
- Wrapify Options Gig Economy Drivers To Promote 'Silence Is Not An Option' PSA
MediaDailyNews, Joe Mandese - Tuesday, June 23, 2020
Wrapify, an out-of-home media company that installs car-topper media on vehicles us ...
- Drive-In Movie Theaters Give Brands New Opportunity To Reach Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, June 22, 2020
Brands have a unique opportunity this summer to reach the millions ...
- Top Replacements For Displaced Physical Events: Digital Advertising, Virtual Events
MediaDailyNews, Joe Mandese - Thursday, June 4, 2020
Digital media, including advertising and/or virtual events, are the main media t ...
- Times Square's Vibrant Billboard Network: How Bright Will Its Future Be?
MAD, Larissa Faw - Friday, May 29, 2020
Nearly a third of Five Tier's clients decided to postpone or canc ...
- Can You Reject An Ad AND Uphold Free Speech?
MediaDailyNews, Ken Klein - Monday, June 1, 2020
A federal judge in California says yes -- out-of-home media companies cou ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2020
WARC forecasts a $49.6 billion pullback to $563 billion this year, wi ...
- PETA Pressures Lamar Advertising
Marketing Daily, Tanya Gazdik - Wednesday, May 27, 2020
PETA bought stock in Lamar in March in order to attend i ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
"Brands need to have a balance, but we see campaigns today skew ...
- OOH Awards Showcase Past As Prologue
MediaDailyNews, Anna Bager - Wednesday, May 27, 2020
OBIE winners, and by extension our entire medium, promote essential businesses a ...
- Screenvision Returns To Movie Screens, Albeit Outdoors: State Farm Sponsors Drive-In Series
MediaDailyNews, Joe Mandese - Friday, May 22, 2020
Screenvision Media, which has been expanding to out-of-home locations beyond its ba ...
- With Cinema Screens Mostly Dark, Screenvision Expands To Electric Car Charging Stations
MediaDailyNews, Joe Mandese - Friday, May 15, 2020
Screenvision Media, which has been hard hit by the closure of mo ...
- OOH Data Shows % Of Americans Traveling Daily Is Back On The Rise
MediaDailyNews, Joe Mandese - Wednesday, May 13, 2020
Some more revealing data from the out-of-home industry shows Americans are slow ...
- Brands Should 'Embrace The Opportunity For A Mindset Shift'
Performance Marketing Insider, Laurie Sullivan - Thursday, May 14, 2020
Leo Burnett Chief Strategy Officer Aki Spicer told Google that "brands wi ...
- OOH Ad Companies Manufacture Protective Gear For Medical Workers
Digital News Daily, Laurie Sullivan - Monday, May 11, 2020
Vector Media and its longtime partner Carisma have collaborated to build protecti ...
- Media Epidemiology
RTBlog, Joe Mandese - Monday, May 11, 2020
One of the most surprising developments surrounding our coverage of the COVID- ...
- Out-of-Home Media-Planning Data Reveals Americans Beginning To Travel More
MediaDailyNews, Joe Mandese - Thursday, April 23, 2020
America has already begun "opening up," according to some unique out-of-home media-planni ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pe ...
- Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy
MediaDailyNews, Laurie Sullivan - Wednesday, April 8, 2020
Cloudera tapped search, paid social, programmatic, geo-sensing, print, and radio in i ...
- Creative Duo Adapts Old War Posters For The Battle Against COVID-19
MAD, Steve McClellan - Friday, April 3, 2020
Initially released on social media, the posters are now running on ...
- TV's Shift To Digital Has Greatly Accelerated, And It Changes Everything
TV Watch, Wayne Friedman - Thursday, April 2, 2020
Home entertainment has sharply risen as the out-of-home entertainment business -- mov ...
- 'We Deliver' -- Advertisers Change Messages On OOH
MediaDailyNews, Ken Klein - Friday, March 27, 2020
There's a new adjective in advertising: "contactless." Advertisers -- big brands a ...
- Kre8 Takes Drastic Steps Adjusting To Media Buys Amidst DOOH Shutdown
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2020
COVID-19 shook the Las Vegas economy by forcing restaurants, bars, and casin ...
- Movie Industry, Newspapers Join Request To Postpone California Privacy Enforcement
Digital News Daily, Wendy Davis - Monday, March 23, 2020
The MPAA and News Media Alliance have joined a growing roster ...
- Driving Home Marketing Messages
Marketing Insider, Harvey Chipkin - Wednesday, March 18, 2020
How Visit Tampa Bay developed an out-of-home campaign using cars wrapped ...
- Toronto Firm Develops Pandemic-Focused OOH Platform
Mediapsssst, Richard Whitman - Tuesday, March 17, 2020
FrontRunner is turning slackening demand for OOH space into a positive w ...
- Puppo's Data-Targeted OOH Campaign has Tails Wagging in NYC
The MediaPost Cases, Nina Lentini - Monday, March 9, 2020
Breaking into an already saturated market that's extremely competitive is challenging enoug ...