- Chipotle Launches Its First TV-Focused Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 13, 2017
The ad aims to build awareness of Chipotle's claim that it's n ...
- Burger King TV Spot Triggers Home Voice Assistant, Until Google Shuts It Down
Connected Thinking, Chuck Martin - Wednesday, April 12, 2017
There are plenty of innovations surrounding the Internet of Things and Burg ...
- Burger King's Whopper Of A Voice-Activated Misfire
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 13, 2017
"Google, how can a clever idea go wrong?" ...
- PETA Billboards Promote Taco Bell's Vegan Options
Marketing Daily, Karlene Lukovitz - Tuesday, April 11, 2017
The ad is running on billboards and in bus shelters located with ...
- Flatley In, Wahl Out, As McDonald's U.S. CMO
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 5, 2017
McDonald's served up another change in its management ranks yesterday with thr ...
- McDonald's Flipping To Fresh Beef For Its Quarter Pounders
Marketing Daily - Top of the News, Thom Forbes - Friday, March 31, 2017
McDonald's tweeted yesterday that most of its 14,000 locations in the U. ...
- Many Leading Fast Food Brands Lose Value
Marketing Daily, Karlene Lukovitz - Monday, March 20, 2017
Both Tim Hortons and Burger King benefitted from their merger: Their combin ...
- Bojangles Commits Random Acts of Chicken
Marketing Daily, Karlene Lukovitz - Tuesday, August 9, 2016
In one of the unscripted, unannounced happenings, 180 Big Bo Boxes containi ...
- Mobile Kicks It Up A Notch: In-Chat Ordering, Curbside Food Pickup, Ticket Image On Phone
MobileShopTalk, Chuck Martin - Tuesday, April 12, 2016
Mobile makes a lot of things faster. In some ways, smartphones total ...
- Wendy's Awards Digital Shop VML With Full-Service Creative AOR Duties
MAD, Steve McClellan - Wednesday, March 9, 2016
VML, which is part of WPP, takes over for Publicis -- whi ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, January 19, 2016
KFC was one of only two brands on the leaderboard to tra ...
- AOL Mobile Chief Chad Gallagher Says First-Party Data Is Absolutely Essential
RTBlog, Tobi Elkin - Monday, January 4, 2016
'RTBlog' spoke recently with Chad Gallagher, AOL's global head of mobile, w ...
- Marc USA Lands Firehouse Subs Account
MAD, Larissa Faw - Wednesday, December 16, 2015
The $30-million annual account will be led out of the agency's Chica ...
- Krispy Kreme Video Functions As Scannable Coupon
Marketing Daily, Karlene Lukovitz - Tuesday, December 8, 2015
The campaign targets consumers 25 to 54 who are past purchasers ...
- Fast Food Is One Big 'Happy Meal' For Cable Networks
MediaDailyNews, James Fennessy - Tuesday, December 8, 2015
During the last four broadcast years, the QSR has consistently held ...
- Mobile Payments, Restaurant Apps Don't Make the Menu
MobileShopTalk, Chuck Martin - Sunday, July 19, 2015
Despite all the mobile advancements in smartphone technology related to dining ou ...
- Subway 'Shocked' By FBI's Raid of Spokesperson Fogle's Home
Marketing Daily, Karlene Lukovitz - Tuesday, July 7, 2015
Jared Fogle's inspirational story of having lost more than 200 pounds ...
- Mobile Ad Impact Is Proximity- And Category-Sensitive
Data and Targeting Insider, Steve Smith - Wednesday, June 10, 2015
Proximity matters when it comes to mobile ad effectiveness, but not a ...
- Boston Market Contrasts Its Quality, Nutrition With Fast-Food's
Marketing Daily, Karlene Lukovitz - Tuesday, June 2, 2015
The brand that helped pioneer the concept of a restaurant meal ...
- Subway Tie-In With New Disney Pixar Flick Includes Celebrity-Voiced Animated TV Spot
Marketing Daily, Karlene Lukovitz - Monday, June 1, 2015
The 30-second ad, co-created by Pixar and MMB, features custom animation a ...
- McDonald's, Coca-Cola, Bud Lead BrandZ Consumables Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, May 27, 2015
McDonald's may be struggling to revive its mojo in the U.S., a ...
- KFC 'Brings Back' The Colonel, And Even The Word 'Fried,' For 75th Anniversary
Marketing Daily, Karlene Lukovitz - Wednesday, May 20, 2015
In the first TV spot, "The State of Kentucky Fried Chicken Address ...
- Carl's Jr. And Hardee's Serve Up 1,000-Calorie 'Most American Cheeseburger'
Marketing Daily - Top of the News, Thom Forbes - Friday, May 15, 2015
Sound the John Philip Sousa. In time for the traditional Memorial D ...
- McDonald's Restructuring, Accelerating Refranchising; Testing Delivery in N.Y.
Marketing Daily, Karlene Lukovitz - Monday, May 4, 2015
Acknowledging that the company's recent performance has been "poor," CEO Steve Easterbro ...
- Subway In Promo Partnership With New 'Avengers' Flick
Marketing Daily, Karlene Lukovitz - Tuesday, April 14, 2015
Now through May 31, while supplies last, Subway is offering limited-edition, movie-them ...
- Staging A Comeback: What Can McDonald's Learn From Other Brands?
Marketing: CPG, Kevin Meany - Monday, April 13, 2015
There aren't many choices for early morning dining in my neighborhood ...
- McDonald's, Coke, Bud Among Q1's Top Ace Ads
Marketing Daily, Karlene Lukovitz - Tuesday, April 7, 2015
The spot was not only the top-scoring ad of the Super Bow ...
- Dunkin' Promotes New Flavors With In-Store $1,000 Prizes
Marketing Daily, Karlene Lukovitz - Monday, April 6, 2015
Baskin-Robbins-inspired Cookie Dough and Butter Pecan coffee and latte flavors are returni ...
- Subway's Latest Jared Campaign Updates His Story, With Millennials In Mind
Marketing Daily, Karlene Lukovitz - Friday, April 3, 2015
The latest example is "Jared's Journey," a new 30-second TV spot/video th ...
- Popeyes' Facial Recognition App Lets Fans Try To Stare Down Rooster
Marketing Daily, Karlene Lukovitz - Tuesday, March 31, 2015
The campaign for the Red Stick Chicken (breaded chicken tenderloins marinated ...