- Influencers Not As Trusted As Ordinary Consumers, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, July 6, 2022
Eighty-five percent of shoppers prefer content from actual customers to that suppli ...
- Firm Offers Email Marketing Tools To Cannabis Retailers
Email Marketing Daily, Ray Schultz - Friday, July 1, 2022
Springbig is providing an email engine and a data-driven campaign builder, t ...
- VidMob Introduces Platform To Analyze The Creative's Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 20, 2022
Vidmob plans to announce an SaaS platform that will enable marketers ...
- Cloud Forecast: Firms Are More Mature As IT Drives Usage And Management
Email Insider, Ray Schultz - Monday, June 13, 2022
Data warehouses and data lakes rank near the top of cloud u ...
- Email Is The Leading Tool In Identity Management: Study
Email Marketing Daily, Ray Schultz - Wednesday, May 18, 2022
Half of all firms use email to provide government application access a ...
- DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2022
DISQO on Thursday announced the acquisition of a software-as-a-service technology company th ...
- Dynamic Yield Joins MACH Alliance Group Focused On Open Technology
Email Marketing Daily, Ray Schultz - Tuesday, March 1, 2022
MACH says its mission is to future-proof enterprise technology and support futu ...
- Yandex Warns Of Unreliable Information After Moscow Threatens Russian Media
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 25, 2022
Yandex began to alert Russian users of unreliable information on its sear ...
- GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, 'Disruptive New Pricing Models'
MediaDailyNews, Joe Mandese - Thursday, February 24, 2022
The new "premium marketplace" gives clients the option of paying based ...
- Legal Laggards: Case Between Email On Acid And 250ok Seems Stuck In Place
Email Insider, Ray Schultz - Monday, February 14, 2022
The lawsuit, about technology that allows email senders to see how the ...
- FiscalNote, Hybrid Tech And Media Company, Rolls Out A New SaaS Platform
Publishing Insider, Tony Silber - Monday, January 31, 2022
Fireside State provides a constituent-services solution allowing lawmakers and staff to deliv ...
- UK Email Signature Firm Exclaimer Buys Appointment Scheduling Firm Periodic
Email Marketing Daily, Ray Schultz - Monday, January 24, 2022
The purchase will fuel Exclaimer's expansion into the U.S., the company say ...
- Mastercard To Acquire Dynamic Yield Personalization Engine From McDonald's
Email Marketing Daily, Ray Schultz - Wednesday, December 22, 2021
The purchase will facilitate individualized customer engagement across channels, Mastercard says. ...
- SMBs Offered Access To Real-Time Email Content Tool
Email Marketing Daily, Ray Schultz - Thursday, December 16, 2021
Alterable says that not many small businesses are serving dynamic personalized ema ...
- Exclaimer Group Names Marco Costa As CEO
Email Marketing Daily, Ray Schultz - Monday, October 18, 2021
The new chief will be responsible for driving growth in partnership wi ...
- Sinch To Acquire Pathwire, Owner Of Mailgun, Mailjet And Email On Acid, For $1.9B
Email Marketing Daily, Ray Schultz - Thursday, September 30, 2021
The news comes just three months after Pathwire's purchase of Email ...
- Sendinblue Acquires Three Ecommerce Firms For $47 Million
Email Marketing Daily, Ray Schultz - Tuesday, September 21, 2021
Sendinblue's acquisition of Chatra, Metrilo and PushOwl will bring chat, push a ...
- Acquiring Customers: The Financial Impact Of Bots, Invalid Clicks
Inside Performance, Laurie Sullivan - Monday, September 20, 2021
CHEQ's report, The Cost of Lost Revenue Opportunities, reveals how much reven ...
- SEO By The Numbers, What B2B Tech And SaaS Marketers Think
Inside Performance, Laurie Sullivan - Thursday, September 9, 2021
B2B tech marketing community FINITE released research in partnership with B2B digit ...
- Stirista Aids Ad Council And American Lung Association With Free Digital Awareness Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
Stirista, which focuses on data-driven SaaS marketing solutions, worked with the ...
- Traject Acquires Loomly, Social Media Management Platform
Email Marketing Daily, Ray Schultz - Monday, August 30, 2021
Loomly joins Sendible and PLANOLY under the Traject/ASG banner. ...
- Marketers Confused About Performance Marketing Vs. Growth Marketing
Inside Performance, Laurie Sullivan - Monday, August 23, 2021
To succeed today, 3Q Digital believes more marketers must rely on grow ...
- Verizon Media Makes Big Move To Process Ecommerce Transactions As It Transitions To Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, August 22, 2021
Verizon Media becomes "merchant of record" for brands and retailers selling throu ...
- 74% Of Consumers Expect A Hybrid Customer Buying Experience, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
The report by Uberall and MomentFeed finds that consumers want a hybr ...
- Pathwire Joins Google Cloud Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, June 15, 2021
Pathwire, which recently acquired Email on Acid, will provide services to Goog ...
- Pathwire Acquires Email on Acid In Move To Lead ESP Pack
Email Marketing Daily, Ray Schultz - Wednesday, June 9, 2021
Pathwire, which delivers over 250 billion emails per year, will gain ...
- VidMob's CMO Turns Up 'Mathy' Part Of Creative
Inside Performance, Laurie Sullivan - Tuesday, June 1, 2021
Andrea Ward isn't your average CMO. She's all about talking numbers a ...
- SMBs Are Offered Free DMARC-as-a-Service
Email Marketing Daily, Ray Schultz - Tuesday, May 25, 2021
The tool is available for Microsoft 365 customers in the Azure Marketpl ...
- HelpSystems Acquires Email Security Firm Agari
Email Marketing Daily, Ray Schultz - Friday, May 14, 2021
HelpSystems is pursuing a strategy of acquiring adjacent companies, it says. ...
- Centro Acquires Paid-Search Ad Platform To Build Into Basis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Centro today announced the acquisition of QuanticMind, which develops predictive ad te ...