- Google Urges FTC To Weaken Children's Privacy Rules
Digital News Daily, Wendy Davis - Tuesday, December 10, 2019
Google argues that adults as well as children watch videos aimed ...
- More Than A Third Of Consumers Begin Holiday Searches, Make Purchases 1-3 Months Ahead: Study
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 11, 2019
Data released this week suggests marketers may want to begin their sear ...
- CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 10, 2019
Although 57% of marketers believe data security, privacy and accountability are t ...
- Predictions 2020: Search, Performance Marketing, Video, Programmatic, Data, AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 11, 2019
To demystify future trends from search to programmatic and online video, "Sear ...
- Ad Industry Asks California To Scrap 'Extralegal' Do-Not-Track Mandate
Digital News Daily, Wendy Davis - Monday, December 9, 2019
The ad industry is urging California's attorney general to back away fr ...
- Sprint Takes GumGum's 'Breakthrough' In-Video Ad Unit In Beta For A Spin
Digital News Daily, Laurie Sullivan - Tuesday, December 10, 2019
Sprint began beta testing in November an alternative to pre- and mid-ro ...
- Verizon And Rakuten Offer Cash-Back Deals In Yahoo Mail
Email Marketing Daily, Ray Schultz - Tuesday, December 10, 2019
Yahoo Mail users are now receiving cash-back promotions, and a new Yah ...
- Just in Time for Christmas: More Search Eye-Tracking
Media Insider, Gord Hotchkiss - Tuesday, December 10, 2019
The Nielsen Norman study looks at how a more visually rich a ...
- Publishers: It's Not All About Google
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 10, 2019
A site owned by the parent company of TikTok is a growi ...
- What Motivates Consumers To Shop Online: Familiarity, Free Shipping, Deals
Research Intelligencer, - Wednesday, December 11, 2019
With retailers like Amazon, Walmart and Target selling ad space and pa ...
- Analyst: Breakup Would Make Google, YouTube, Cloud 3 Separate Companies
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, December 8, 2019
Splitting Alphabet into Google Advertising and Other Services, Google Cloud, and YouTu ...
- Equifax Creates New Segment Targeting Options Through Neustar Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 9, 2019
Equifax created a new product through a partnership with Neustar initially ...
- Exponential Interactive Focuses On Connected TV With Launch Of VDX.tv
Data & Programmatic Insider, Laurie Sullivan - Monday, December 9, 2019
The company uses three data sources -- "consumers who have not be ...
- As Global Economy Weakens, Agencies Forecast 4% Growth (Give or Take) For 2020
MAD, Larissa Faw, Steve McClellan - Monday, December 9, 2019
A weakening global economy will keep underlying ad-spend growth in the m ...
- Google Maps Alternative Displays Business Icon, Customizes Search
Performance Marketing Insider, Laurie Sullivan - Monday, December 9, 2019
The travel app Nexit links to Interstate Data USA to display nam ...
- Internet Continues To Be Global Ad Growth Driver: Video, Social Hottest Sub-Segments
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
Digital media, especially internet display, video and search advertising, continue to ...
- Study Finds Gen Zers Search-Savvy, Influenced By Social Media
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
A study by Adthena of consumers ages 18-24 finds Gen Zers a ...
- TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
Assets acquired in TripAdvisor's purchase of SinglePlatform include contracts, intellectual property a ...
- On Black Friday, 93M Consumers Shopped Online
Performance Marketing Insider, Laurie Sullivan - Friday, December 6, 2019
Kenshoo, which refers to the Thanksgiving holiday shopping weekend as "Cyber 5 ...
- ANA Urges California To Revise Proposed Do-Not-Track Rule
PolicyBlog, Wendy Davis - Thursday, December 5, 2019
A mandate to honor do-not-track signals "will harm consumers, as it cou ...
- Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 5, 2019
Data released Thursday suggests consumers increasingly click on affiliate links as automati ...
- Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 5, 2019
Vans, which is one of the most-searched terms in the U.S., to ...
- A Glimpse Into Bloomberg's Million-Dollar Campaign Strategy On Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.co ...
- Google Adds Optimization Score For Display Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 5, 2019
Google Ads shows an optimization score for Search and Shopping campaigns, a ...
- Pandora Wants Listeners To Rock The Music
Digital News Daily, Laurie Sullivan - Wednesday, December 4, 2019
Pandora's campaign spans tv, out-of-home, digital and experiential events like a live-stream ...
- FTC Urged To Investigate Digital Advertising Before Revising Children's Privacy Rules
Digital News Daily, Wendy Davis - Thursday, December 5, 2019
"The FTC cannot base substantive policy decisions on the current dearth ...
- Google Adds Package Tracking To Search Queries As Holiday Ecommerce Surpasses $9B
Performance Marketing Insider, Laurie Sullivan - Thursday, December 5, 2019
Google announced Thursday an early access program that lets package delivery compani ...
- Direct Navigation, Email Drove Most Black Friday Visits to Shopping Websites
Research Intelligencer, - Thursday, December 5, 2019
Social media only drove 7% of visits to shopper sites, but traff ...
- Merkle To Help Brands Demystify Google's Black Box Of Ad Automation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 4, 2019
The more automation, the less brands understand the reasons behind bidding decision ...
- Ad Industry Unveils Wish List For Privacy Legislation
Digital News Daily, Wendy Davis - Tuesday, December 3, 2019
The Privacy for America coalition proposes that Congress should require companies ...