- Roku Q4 Ad Revenue Soars, But Company Says Buyers' Linear Habit Remains Obstacle
Digital News Daily, Karlene Lukovitz - Friday, February 19, 2021
Roku's platform revenue, driven by Roku Channel advertising, leapt 81% in ...
- Tatari Taps Media Agency Vet Todd Gordon For Client Development Post
Television News Daily, Wayne Friedman - Thursday, February 18, 2021
Gordon says future TV linear and streaming efforts need more work wh ...
- IAB CEO David Cohen Reveals ALM's Diverse Agenda
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 18, 2021
The conference theme -- the great reset -- includes topics such ...
- Mood Modulation: TV, Movie Content Key To Audience Engagement
TV Watch, Wayne Friedman - Thursday, February 18, 2021
Instead of conventional labels, what if the mood is posed as "sarcasm ...
- Kevin James' 'Crew' Sitcom Seems Out Of Place On Netflix
TVBlog, Adam Buckman - Thursday, February 18, 2021
This show is structured, written and produced just like a sitcom th ...
- Roku To Produce Original Shows, Films
Digital News Daily, Karlene Lukovitz - Wednesday, February 17, 2021
With aggressive advertising growth a core part of its strategy, Roku appea ...
- Half Of Mobile Users Are Doing More Streaming Via Phone Since The Pandemic
Digital News Daily, Karlene Lukovitz - Wednesday, February 17, 2021
Since the coronavirus outbreak, consumers are streaming significantly more globally, with U. ...
- Apple TV+ Makes Gains With High-Income Millennials
Television News Daily, Wayne Friedman - Tuesday, February 16, 2021
Apple TV+ subscriptions for that key demo grew at a faster ra ...
- Streaming TV Leads All Consumer Subscription Businesses
Television News Daily, Wayne Friedman - Tuesday, February 16, 2021
A new survey says 98% of U.S. consumers now subscribe to ...
- Virtual Streaming TV/Video Apps Add Old-Style Linear TV Content
TV Watch, Wayne Friedman - Tuesday, February 16, 2021
Cord-cutting will continue to eat into the TV ecosystem. Will Roku, Amaz ...
- Apple TV+ Beating Disney+ In Growth Rate Among Affluent Millennials
Video Insider, Karlene Lukovitz - Tuesday, February 16, 2021
Acxiom consumer research suggests that Apple and other services may have ...
- Analyst: Disney+ To Surpass Netflix In Subs By 2026, Driven By Hotstar
Digital News Daily, Karlene Lukovitz - Monday, February 15, 2021
But Disney+ Hotstar's low sub pricing will also keep the streamer's glob ...
- Disney Global Streaming Revenues 73% Higher, Disney+ Hits 95M Subs
Television News Daily, Wayne Friedman - Friday, February 12, 2021
Revenue from consumer streaming subscribers' fees was $2.5 billion, with $882 milli ...
- Super Bowl Stats: Cleveland, Denver Score Tops In Streaming Game
Television News Daily, Wayne Friedman - Friday, February 12, 2021
CBS says total national TV viewing from streaming/digital platforms climbed 65% vers ...
- Disney+ Hits 95M Subs In 14 Months, Though ARPU Down 28%
Digital News Daily, Karlene Lukovitz - Friday, February 12, 2021
Combined with sibling streamers Hulu and ESPN+, Disney now has 146.4 milli ...
- Does A Streaming Future For Cable TV News Networks Mean A Loss Of Affiliate, Ad Revs?
TV Watch, Wayne Friedman - Friday, February 12, 2021
Soon, because of streaming, many more Americans will choose to shut o ...
- Report: Peacock Has Just 11.3M Active, Ad-Supported Viewing Households
Digital News Daily, Karlene Lukovitz - Thursday, February 11, 2021
NBCUniversal reported that Peacock had 33 million "signups" by year-end 2020, b ...
- CBS All Access, Showtime Bundle Exits Apple TV+ As Paramount+ Launch Approaches
Digital News Daily, Karlene Lukovitz - Thursday, February 11, 2021
WarnerMedia also removed HBO access through Apple Channels, when it launched H ...
- Super Bowl Spikes Ad Revenue 21% Higher To $545 Million
Television News Daily, Wayne Friedman - Wednesday, February 10, 2021
Kantar said 96 commercial spots aired in the game, for a reco ...
- Narrative And Specialists Partner On Location Data Access
Email Marketing Daily, Ray Schultz - Wednesday, February 10, 2021
Narrative users will have access to the Specialists location database, the compa ...
- Fast-Growing Streamers' 'Reach' Levels Competitive With Big-Time TV Sports Leagues
Television News Daily, Wayne Friedman - Tuesday, February 9, 2021
As some streaming TV platforms' "reach" levels near broadcast/cable TV network number ...
- CBS' Super Bowl Sinks 9% In Viewing, Streaming Rises 65%
Television News Daily, Wayne Friedman - Tuesday, February 9, 2021
The "Super Bowl LV" game was the lowest-viewed game since 2006, large ...
- Fox Corp.'s Tubi Estimated To Grow To $1B In Revenues, $300M For Current Year
Television News Daily, Wayne Friedman - Tuesday, February 9, 2021
"We envision Tubi becoming a $1 billion business and a core pill ...
- Will Streaming Platforms Get Their True Share Of Super Bowl Ad Dollars?
TV Watch, Wayne Friedman - Wednesday, February 10, 2021
Some $27 million in video advertising -- which would be the highe ...
- CBS' Super Bowl Ramps Up On-Air Promos For Paramount+, Prime-Time Network Shows
Television News Daily, Wayne Friedman - Monday, February 8, 2021
Super Bowl LV had just four spots from entertainment advertisers, but plen ...
- Super Bowl Streams At 20% For CTV Device Owners, Sports Wagering Higher
Television News Daily, Wayne Friedman - Monday, February 8, 2021
Co-viewing of the big game dipped 20%, according to TVision, to 1 ...
- 60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services
Video Insider, Karlene Lukovitz - Tuesday, February 9, 2021
MVPDs need to offer video streaming and other advanced features as value-adde ...
- Do Netflix's Award Nominations Impress, Add Viewers?
TV Watch, Wayne Friedman - Monday, February 8, 2021
For more than a few years now, awards have been a k ...
- Nielsen To Expand Streaming Programming Metrics
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
Deepening its efforts for a streaming platform measurement, Nielsen is expanding i ...
- Amazon Advertising: Monthly Viewers Have Nearly Tripled To 55 Million
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
The total of 55 million monthly active viewers for its ad-supported O ...