- GroundTruth Develops Weather Triggering For CTV Following MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, August 9, 2021
GroundTruth now enables marketers to target ads through a large weather sens ...
- 'The Suicide Squad' Has 2nd-Lowest Opening In DCEU History
Digital News Daily, Karlene Lukovitz - Monday, August 9, 2021
Thanks to the Delta variant and perhaps other factors, the movie ...
- Evolution of UGC: From MTV To TikTok
Media Insider, Steven Rosenbaum - Monday, August 9, 2021
I have two stories to tell, one about how UGC began, a ...
- Bloomberg Media, 'Ebony' Team Up For Multiplatform Content To Promote Equality
Publishers Daily, Ray Schultz - Friday, August 6, 2021
Bloomberg Media and Ebony have formed a partnership to explore inequities faci ...
- 30 Years Ago 'Median Age' Became A Thing
Research Intelligencer, Steve Sternberg - Monday, August 9, 2021
Thirty years ago, when I was VP of Television Research at t ...
- TV Ad Load Spikes 6% In Q2, With A+E On Top, Disney At The Bottom
Television News Daily, Wayne Friedman - Friday, August 6, 2021
National TV ad minutes per hour grew by 6% in Q2 th ...
- Lives Of Native-American Teens Are Hopelessly Sad In 'Reservation Dogs'
TVBlog, Adam Buckman - Monday, August 9, 2021
It is the first scripted TV show of its kind to foc ...
- CNN Fires 3 For Going To Office Unvaccinated
Digital News Daily, Karlene Lukovitz - Friday, August 6, 2021
The action is one of the first known instances of firing d ...
- Fox Adds National TV Measurement With Comscore
Digital News Daily, Karlene Lukovitz - Friday, August 6, 2021
Fox says it supports a "multi-currency marketplace." ...
- Eric Ludgood, Formerly Of CNN, Hired As Head Of Newsy
Publishers Daily, Ray Schultz - Thursday, August 5, 2021
Scripps will launch the product, devoted to opinion-free news, in over 9 ...
- Fox Corp: No High-Cost Tubi Programs, Ad Revenue 40% Higher To $982 Million
Television News Daily, Wayne Friedman - Thursday, August 5, 2021
"Our programming investment is measured in weeks, not years," said Fox Cor ...
- Celebrity Antics On 'Ellen' Morph Into Game Show For NBC
TVBlog, Adam Buckman - Friday, August 6, 2021
A new family competition show premiering this weekend might be the fir ...
- ViacomCBS Q2 Ad Revenue Up 24%, Streaming Ad Revenue Up 103%, Paramount+, Sky Partner In Europe
Digital News Daily, Karlene Lukovitz - Thursday, August 5, 2021
Pluto TV's MAUs rose by 2.8 million versus Q1, to reach ...
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, Buyers
Performance Marketing Insider, Laurie Sullivan - Thursday, August 5, 2021
Free at launch, the tool enables media buyers, planners and marketers ...
- Too Many Commercials In NBC's Tokyo Olympics Telecasts
TVBlog, Adam Buckman - Thursday, August 5, 2021
When does a commercial load become too much of a good thin ...
- Xandr Launches Audience-Based Linear TV Selling Platform, Monetize TV
Digital News Daily, Karlene Lukovitz - Wednesday, August 4, 2021
The self-serve platform allows buyers to execute audience-based, cross-seller buys in data-driv ...
- Kevin Hart Stars In A 'Heart'-Felt Interview Talk Show
TVBlog, Adam Buckman - Wednesday, August 4, 2021
Whoever wrote in a TV Blog last May that a Kevin Ha ...
- Discovery Q2: Ad Revenue Up 12%, D2C Subscribers Hit 18M
Digital News Daily, Karlene Lukovitz - Tuesday, August 3, 2021
This year's upfront saw Discovery realize record-breaking revenue on price increases ...
- ViacomCBS, Cox Deal Includes More Access To Streaming Services
Digital News Daily, Karlene Lukovitz - Tuesday, August 3, 2021
The two companies' agreements now span streaming, as well as broadcast a ...
- Fandango's Vudu Signs With Roku, Becomes Movie, TV Ecommerce Store
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
NBCU's digital entertainment network Fandango will combine two popular movie/TV streaming servic ...
- TCM Evolves As Corporate Owners Change
TV Watch, Phyllis Fine - Tuesday, August 3, 2021
The channel leans into its strengths as its parent, WarnerMedia, sold ...
- World Becomes A Better Place As Paris Hilton Returns To TV
TVBlog, Adam Buckman - Tuesday, August 3, 2021
At some point, she became smart enough to realize that playing ...
- AT&T's Pay-TV Spinoff Complete, DirecTV Stream Emerges
Video Insider, Karlene Lukovitz - Tuesday, August 3, 2021
The new company that includes the DirecTV, AT&T TV and U-verse operatio ...
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign Strategies
Data & Programmatic Insider, Laurie Sullivan - Monday, August 2, 2021
A mid-year digital ad trends report from self-service programmatic ad platform Chooz ...
- Media Dynamics Alert: Streaming Share Of U.S. Viewing +1,200% Since Early 2010s
Research Intelligencer, Joe Mandese - Monday, August 2, 2021
Online streaming's share of the U.S. TV/video viewing population has expanded 1,20 ...
- The Salesman's Promise: Life Is Better With A Ronco Product
TVBlog, Adam Buckman - Monday, August 2, 2021
Ron Popeil died last week in Los Angeles at age 86, a ...
- Tiered Streaming Options' Strong Appeal; Prime Video's Powerful Membership Draw
Advanced TV Insider, Karlene Lukovitz - Friday, July 30, 2021
"Tiered plans give viewers control of their experience," sums up the auth ...
- MyPillow Yanks Fox News Ads
Digital News Daily, Karlene Lukovitz - Friday, July 30, 2021
The CEO of MyPillow, which spent nearly $50 million on Fox Ne ...
- Cesar Millan's Understanding Of Dogs Is Wondrous To Behold
TVBlog, Adam Buckman - Friday, July 30, 2021
As anyone knows who has watched his TV shows over the year ...
- FCC Hits Sinclair Stations With Maximum Fines, Totaling $8.7M, For Retrans Negotiation Violations
Digital News Daily, Karlene Lukovitz - Thursday, July 29, 2021
In the first forfeiture order ever issued for failure to negotiate retra ...