- Cable TV News Network Ratings: Fox On Top, July Sees Double-Digit Declines
Television News Daily, Wayne Friedman - Wednesday, July 28, 2021
Fox News Channel is down 34% in Nielsen live-plus-same day time-shifted viewin ...
- What's Missing From TV News? That Guy Who Used To Be President
TVBlog, Adam Buckman - Thursday, July 29, 2021
With Trump no longer residing in the White House and playing h ...
- Disney Fans Ticked At Stunt Promoting Streaming Bundle
Digital News Daily, Karlene Lukovitz - Wednesday, July 28, 2021
The mysterious event hyped by Disney turned out to be a livestre ...
- Disney+ Hotstar Bows Mobile-Only Option In India
Digital News Daily, Karlene Lukovitz - Wednesday, July 28, 2021
Netflix and other streamers have previously introed cheaper, mobile-only plans in Ind ...
- Consumer News Media/Social Media 'Satisfaction' Via The Web Is Unchanged
MediaDailyNews, Wayne Friedman - Tuesday, July 27, 2021
FoxNews.com and USAToday.com were tops, slightly leading other sites. ...
- Madison Avenue Media Vet Kris Magel Joins Samba TV
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2021
The former agency media chief will serve as head of agency developme ...
- At Olympics, Competitions Out-Rate The Opening Ceremonies
TVBlog, Adam Buckman - Wednesday, July 28, 2021
At the Olympics, there is emotion and drama, and incredible feats ...
- Magnite Joins TV Data Initiative
Digital News Daily, Karlene Lukovitz - Tuesday, July 27, 2021
The initiative, launched in April, aims to support the application of audien ...
- Olympics Ratings Picked Up Significantly Over Weekend
Digital News Daily, Karlene Lukovitz - Tuesday, July 27, 2021
Events including swimming, women's gymnastics, and the triathlon drove a 61% ratin ...
- Comscore Enables Cookie-Free Audience Targeting Via 1st-Party Data
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2021
Comscore, which established itself as one of the ad industry's major med ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome Measurement
Television News Daily, Wayne Friedman - Tuesday, July 27, 2021
The company's "cookieless" approach expands efforts to "reduce reliance on a sing ...
- Small-Town TV Station Is Subject For New HBO Docuseries
TVBlog, Adam Buckman - Tuesday, July 27, 2021
The show, titled "Small Town News: KPVM Pahrump" (in Nevada), premieres ne ...
- Ad Fontes TV Reliability, Bias Ratings Launches, Former CBS TV Prez Appointed To Board
Data & Programmatic Insider, Laurie Sullivan - Sunday, July 25, 2021
Former CBS television network president Elizabeth Tumulty and several other key exe ...
- Olympics Opening Broadcast Ratings Lowest In 33 Years
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
At 16.7 million U.S. viewers, per preliminary NBC data, it's the lowe ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
The forecast calls for online video growth and performance-led ecommerce advertising ...
- 34% Of Global Households Owned Smart TVs At End Of 2020
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
Global household penetration is forecast to hit 51% by 2026. ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021
Research Intelligencer, Joe Mandese - Monday, July 26, 2021
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recessio ...
- VAB: Viewing Grew For Some In 2020 Despite Nielsen Declines
Television News Daily, Wayne Friedman - Friday, July 23, 2021
Boosting its claim of Nielsen undercounting beginning in 2020, the VAB poin ...
- TV Vets Millan, Costas Return This Week With New Shows
TVBlog, Adam Buckman - Monday, July 26, 2021
Cesar Millan and Bob Costas, both top talents in their respective field ...
- DoubleVerify Gets MRC Accreditation For CTV Measurement Solutions
Digital News Daily, Karlene Lukovitz - Friday, July 23, 2021
CTV fully on-screen metrics, video filtering and additional new solutions are new ...
- Warner Bros. To Produce 10 Films Exclusively For HBO Max In 2022
Digital News Daily, Karlene Lukovitz - Friday, July 23, 2021
While some movies will bow in theaters for 45 days prior ...
- How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, Programmatic
Search & Performance Marketing Daily, Jason Fairchild - Wednesday, July 21, 2021
As marketers look toward the brave world of CTV advertising, they c ...
- WarnerMedia Spikes 49% In Q2 Ad Revenues, Helped By NBA
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
WarnerMedia says advertising revenue also benefited from the new HBO Max ad-opti ...
- Dealing With Controversial TV Content Isn't New For Marketers - But The Olympics?
TV Watch, Wayne Friedman - Friday, July 23, 2021
Toyota, the large, Japanese-based automotive company, will not run TV advertising ...
- Stream This: Watching 'Up' Series Is An Experience Like No Other
TVBlog, Adam Buckman - Friday, July 23, 2021
Almost no other work produced for television has been more long-lasting th ...
- Total TV Ad Spend Will Hit $130+B In 2030
Media Insider, Dave Morgan - Thursday, July 22, 2021
I believe that if you abstract the total TV ad market ...
- NBCU Names Merkle's John Lee Chief Data Officer
MediaDailyNews, Joe Mandese - Thursday, July 22, 2021
Lee will develop a "first-party data strategy" and set a "new standar ...
- Summer Prime-Time Broadcast TV Sees Ratings Tumble Just 5% So Far
Television News Daily, Wayne Friedman - Wednesday, July 21, 2021
The six-week summer period so far is averaging 3.14 million viewers f ...
- AMC+ Animated Doll Series Is 'Ultra'-Creative
TVBlog, Adam Buckman - Thursday, July 22, 2021
A high level of creativity -- and the astronomical effort that go ...
- Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point Media
Digital News Daily, Karlene Lukovitz - Tuesday, July 20, 2021
The deal will enable Tinuiti to reintroduce its OTT division as Streaming ...