- Buy- And Sell-Side Execs Join New TV Data Initiative Advisory Group
Video Insider, Karlene Lukovitz - Tuesday, August 17, 2021
Major agencies, advertisers, broadcasters, streamers and platforms are on board to he ...
- YouTube's Tokyo Olympics Viewing Up 7X Vs. Rio Games
Digital News Daily, Karlene Lukovitz - Monday, August 16, 2021
YouTube viewers watched more than 200 million hours of the games, repor ...
- Hyundai Sponsors Outfest, Creates LGBTQ Spot
Marketing Daily, Tanya Gazdik - Sunday, August 15, 2021
Other sponsors include Warner Media, Amazon Prime, IMDB, AARP, Clear Channel Outdoo ...
- Clorox's Masked Ads Top 9 Retail Chains' In Back-to-School Viewer Attention
Marketing Daily - Top of the News, Les Luchter - Monday, August 16, 2021
"We know context often influences viewer engagement, and certainly this ad ...
- Facebook Digital Ads One Year After A Public Breakup
Performance Marketing Insider, Laurie Sullivan - Monday, August 16, 2021
A report shows brands' and advertisers' digital spend with Facebook since boycot ...
- Paying More For Less, Can Nielsen Still Measure TV, And Other Things That Make You Go Hmmm...
Research Intelligencer, Steve Sternberg - Monday, August 16, 2021
As we approach the end of the second pandemic summer and t ...
- CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
CivicScience execs spent the last few months securing initial funding for t ...
- Disney's Hulu Sees Unexpected Gains In Ad Revenue, Disney+ Outperforms
Television News Daily, Wayne Friedman - Friday, August 13, 2021
Disney's D2C business, which Hulu and Disney+ are a major part o ...
- RIP Josephine The Plumber: Remembering Jane Withers
TVBlog, Adam Buckman - Monday, August 16, 2021
Josephine was one of a handful of unforgettable TV commercial characters fr ...
- Disney+ Still Has Vast Opportunity For Growth
Advanced TV Insider, Karlene Lukovitz - Friday, August 13, 2021
Disney+, already in 61 countries, will push into South Korea, Hong Ko ...
- Disney+ Subs Double To 116M, Disney Parks Return To Profitability
Digital News Daily, Karlene Lukovitz - Friday, August 13, 2021
Hotstar now accounts for nearly 40% of Disney+'s subscribers, and drove mo ...
- With Real Hosts In Short Supply, 'Jeopardy!' Producer Grabbed Job
TVBlog, Adam Buckman - Friday, August 13, 2021
How did a guy like Mike Richards land the "Jeopardy!" host jo ...
- Screensavers Used To Perpetrate $6M Per Month In CTV Ad Fraud
Digital News Daily, Karlene Lukovitz - Thursday, August 12, 2021
DoubleVerify says the scheme, which uses screensavers to create fraudulent ads a ...
- HBO, Max To Exit Amazon Prime Video Channels In Q3
Digital News Daily, Karlene Lukovitz - Thursday, August 12, 2021
AT&T has specified a time frame for shifting Amazon Prime Video acce ...
- Unions Ask FTC To Reject Amazon's MGM Acquisition
Digital News Daily, Karlene Lukovitz - Thursday, August 12, 2021
Coalition of four unions representing 4 million workers contends the acquisition wou ...
- Sony Picks 'Jeopardy!' Hosts: Their Own Exec Producer, Mayim Bialik
Digital News Daily, Karlene Lukovitz - Thursday, August 12, 2021
'Jeopardy!' executive producer Mike Richards will host the syndicated version, while act ...
- Nauseous Condition Afflicts Comedian's New Food Show
TVBlog, Adam Buckman - Thursday, August 12, 2021
Anyone who has ever experienced the agony of seasickness might find t ...
- WarnerMedia Looks To Sell TMZ To Fox: Report
Digital News Daily, Karlene Lukovitz - Wednesday, August 11, 2021
The companies are reportedly in talks, as AT&T continues to spin o ...
- NBCU Telemundo Forms Hispanic Streaming Unit
Digital News Daily, Karlene Lukovitz - Wednesday, August 11, 2021
The new division will be responsible for developing a content slate spanni ...
- Automakers Spend Big On Olympics TV Ads
Marketing Daily, Tanya Gazdik - Tuesday, August 10, 2021
The Tokyo Olympics garnered the most TV ad impressions (1.7 billion), follow ...
- Post-COVID 'Normalcy' Hammers TV Network News Trust, Biden's Too
Marketing Politics Weekly, Joe Mandese - Monday, August 9, 2021
Trust in Joe Biden's media brand has slid from his initial post-electi ...
- In-Theater Ad Network NCM Concerned About 2021 Ad Revenues
MediaDailyNews, Wayne Friedman - Tuesday, August 10, 2021
The current weakness is focused on the scatter market. Looking ahead, N ...
- Trade Desk Doubles Q2 Revenues, Sees Strong CTV Growth
Television News Daily, Wayne Friedman - Tuesday, August 10, 2021
CTV revenues were a major part of the Q2 revenue gain, ...
- Movie Studios Continue To Ramp Up National TV Spending, 'Suicide Squad' Underwhelms In Box Office
Television News Daily, Wayne Friedman - Monday, August 9, 2021
Despite threats of a pullback in theatrical movie business, studios continue ...
- Comscore Sees Weak Q2 Revenues, Lower-Than-Expected Hikes For 2021
Television News Daily, Wayne Friedman - Monday, August 9, 2021
Comscore's net loss widened from $10.4 million in the prior-year quarter ...
- 'The Plane' Truth: New 'Fantasy Island' Is Unlike The Old One
TVBlog, Adam Buckman - Tuesday, August 10, 2021
The new "Fantasy Island" on Fox is as unlike the original seri ...
- 25% Of U.S. Net Users Have Both AVODs And SVODs... And AVODs Are Upping Their Content Game
Video Insider, Karlene Lukovitz - Tuesday, August 10, 2021
SVOD stacking levels reached 4.4 per household, but viewers using SVODs witho ...
- GroundTruth Develops Weather Triggering For CTV Following MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, August 9, 2021
GroundTruth now enables marketers to target ads through a large weather sens ...
- 'The Suicide Squad' Has 2nd-Lowest Opening In DCEU History
Digital News Daily, Karlene Lukovitz - Monday, August 9, 2021
Thanks to the Delta variant and perhaps other factors, the movie ...
- Evolution of UGC: From MTV To TikTok
Media Insider, Steven Rosenbaum - Monday, August 9, 2021
I have two stories to tell, one about how UGC began, a ...