- Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen Data
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
The Samsung Ads division of Samsung Electronics has agreed to license Nielsen ...
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is Evolving
Performance Marketing Insider, Joe Mandese - Thursday, May 13, 2021
Blogs are among the top nontraditional retail media channels used or consider ...
- Local TV's Big Ad Fight: Digital Media Delivers Competitive Punch
TV Watch, Wayne Friedman - Thursday, May 13, 2021
TV stations must strike out on their own to bolster new sourc ...
- To The 'Manor' Born: Original Meerkats Mark Their Territory
TVBlog, Adam Buckman - Thursday, May 13, 2021
BBC America joins the meerkat fray with "Meerkat Manor: Rise of t ...
- National CineMedia Reports Slow Recovery, Reduces Scatter Inventory
MediaDailyNews, Wayne Friedman - Tuesday, May 11, 2021
National CineMedia's optimism is building for the big, more complete theatrical re-openi ...
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?
MediaDailyNews, Tony Jarvis - Wednesday, May 12, 2021
Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leade ...
- You Don't Need To Be A Weatherman To Know The Veracity Of Fox News Blows
Red, White & Blog, Joe Mandese - Wednesday, May 12, 2021
On the eve of Fox News' upfront ad pitch, a top Wa ...
- Hollywood Is Shocked, Shocked! About The Golden Globes
TVBlog, Adam Buckman - Wednesday, May 12, 2021
Suddenly, the legitimacy of the Golden Globe Awards is being called in ...
- DSP Trade Desk Reports Big Gains, Warns Of Future Declines
Television News Daily, Wayne Friedman - Monday, May 10, 2021
The Trade Desk's Q1 revenue was $220 million for the period wi ...
- SVOD Subscriptions To Increase 65%, To Nearly 1.5B, By 2026
Video Insider, Karlene Lukovitz - Tuesday, May 11, 2021
The average subscriber will pay for 2.14 SVOD services, according to ...
- Roku Calls Google 'Unchecked Monopolist' After Google Offers YouTube TV App Workaround
Digital News Daily, Karlene Lukovitz - Monday, May 10, 2021
Google has now introduced a feature that lets Roku users access YouTu ...
- Does Pre-Season Buzz Really Matter?
Research Intelligencer, Steve Sternberg - Monday, May 10, 2021
Prior to the 2020-21 TV season, I released an annual report examini ...
- NBCU Scales Up Peacock's Reach With New Spotlight Ad Format, Expands DAI, Contextual Offerings
Digital News Daily, Karlene Lukovitz - Friday, May 7, 2021
The ad unit allows for linear-like scale in streaming's data-driven environment ...
- Roku's Ad Business Up Sharply, 2.4M Active Accounts Added To Total 53.6M
Television News Daily, Wayne Friedman - Friday, May 7, 2021
"Ad spending by major agency holding companies with Roku more than double ...
- Krazy 'Kats: Discovery+ Hopes To Reignite Meerkat-Mania
TVBlog, Adam Buckman - Friday, May 7, 2021
Meerkat-Mania was a craze that flared briefly within the years 2005-08 wh ...
- Net Neutrality 'Vital' To Protect The Public, California Tells Appeals Court
Digital News Daily, Wendy Davis - Wednesday, May 5, 2021
California is urging a federal appeals court to leave in place ...
- ViacomCBS Adds 6M Streaming Subs In Q1, Streaming Ad Revenue Up 62% YoY
Digital News Daily, Karlene Lukovitz - Thursday, May 6, 2021
In addition to paid subs, number of monthly active users for fre ...
- Tubi's Revenue Projections Up, But Fox's TV-Cable Ad Revenues Sink 23%
Television News Daily, Wayne Friedman - Wednesday, May 5, 2021
Tubi is focused on "total viewing time because that translates directly in ...
- Walt 'Clyde' Frazier: The Best Broadcaster In America
TVBlog, Adam Buckman - Thursday, May 6, 2021
Clyde may not realize this, but he is one of the tr ...
- GroupM's Schiekofer: Streaming Innovations Include Co-Producing Client Content With Platforms
Digital News Daily, Karlene Lukovitz - Tuesday, May 4, 2021
"Everything we've dreamed of" in terms of innovative marketing formats "is n ...
- Kellogg Is Upping Investment In Retail Media Networks
Digital News Daily, Karlene Lukovitz - Tuesday, May 4, 2021
While Kellogg has recently increased investment in streaming and CTV, retailers' transaction ...
- Consumers Plan To Spend As Much Or More Time Watching Live, SVOD And AVOD In Next 6 Months
Digital News Daily, Karlene Lukovitz - Tuesday, May 4, 2021
Fully 86% of consumers plan to watch live TV at the sa ...
- Kantar Taps Ebiquity's Meyer, Nielsen's Lauinger As 'Domain Leaders'
MediaDailyNews, Joe Mandese - Wednesday, May 5, 2021
Jed Myer will oversee media products, while Susan Lauinger will oversee advertis ...
- YouTube Brandcast Delivered: What It Means For Advertising, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
YouTube on Tuesday hosted its 2021 Brandcast Delivered for advertisers -- ...
- CTV Ad Impressions Up: Roku, Amazon Score Q1 Strong Gains
Television News Daily, Wayne Friedman - Tuesday, May 4, 2021
Roku rose 71% in CTV advertising impressions to 48 billion, while Amaz ...
- Top Talent Produces Top-Drawer Comedy For Peacock
TVBlog, Adam Buckman - Wednesday, May 5, 2021
The producers of "Girls5eva" succeeded in corralling an incredible foursome to pl ...
- Crackle Plus To Bow Chicken Soup For The Soul AVOD Network
Digital News Daily, Karlene Lukovitz - Monday, May 3, 2021
The new platform will include both VOD and a FAST channel. Crack ...
- IAB: Average CTV Advertiser Spending Surged 22% In 2020
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Connected TV was the fastest-growing segment of the digital video advertising marketpla ...
- Google Becomes WNBA Changemaker For Women's National Basketball Association
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 3, 2021
Joining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will ser ...
- NFL Draft Gets Sacked, Viewers Fall 18%
Television News Daily, Wayne Friedman - Monday, May 3, 2021
The NFL draft opening round drew 12.5 million viewers in the Niels ...