- Final Night TV Audience Of RNC Trails DNC's By 3.3%
Marketing Politics Weekly, Joe Mandese - Friday, August 28, 2020
The network TV audience for the final night of the Republican Nation ...
- When The Tail Starts Wagging The Dog
Media Insider, Steven Rosenbaum - Monday, August 31, 2020
The line between reporting and instigating is tricky, and often only se ...
- CPG Brands Weigh In On COVID-Related Behavior Changes
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Before MediaPost's Brand Insider CPG Summit took place Aug. 18, we ask ...
- TV Set Usage Soars, Attention And Viewability Decline During COVID-19, Study Finds
Television News Daily, Wayne Friedman - Friday, August 28, 2020
Viewer "attention" decreased by 3.7% during daytime hours, TVision research found, whi ...
- Prime-Time Shows Get Some Fall Start Dates -- Will TV Advertisers Move To Buy?
Television News Daily, Wayne Friedman - Friday, August 28, 2020
TV networks are slowly announcing start dates for big prime-time shows, whi ...
- AT&T Trying To Sell DirecTV -- Again
Television News Daily, Wayne Friedman - Friday, August 28, 2020
AT&T is again considering selling off its troubled DirecTV unit, according ...
- NBC Heartfelt Doc Show Is 'Transplant' From Canada
TVBlog, Adam Buckman - Monday, August 31, 2020
The premiere episode contains the kinds of queasy scenes that have beco ...
- Peacock Debuts Voice-Activated Ads From Big Brands
Digital News Daily, Karlene Lukovitz - Friday, August 28, 2020
Unilever, Target and Coors are among the first to use NBCU's " ...
- Chrysler Partners With 'Jimmy Kimmel Live' For Giveaway
Marketing Daily, Tanya Gazdik - Thursday, August 27, 2020
Jimmy Kimmel's "Health Care Hero" segment pays tribute to those on t ...
- Consumers Want Brands To Reference Current Events, COVID-19 In Ad Messages, NBCU Study Finds
MediaDailyNews, Wayne Friedman - Thursday, August 27, 2020
The new NBCU survey shows consumers want brands to advertise at abo ...
- OTT Now The 'Default' Source For Most American TV Viewers, Conventional TV Becomes An Also-Ran
Research Intelligencer, Joe Mandese - Friday, August 28, 2020
Conventional pay TV services (cable, satellite, telcos) no longer are the defau ...
- UM's Primis Finds Video Consumption Stabilizing, But Engagement Rates Soar
Research Intelligencer, Joe Mandese - Friday, August 28, 2020
It's well known that stay-at-home has driven video consumption rates upward, b ...
- Virtual GOP, Night 4: Trump Brings Tastelessness To A Whole New Level
TVBlog, Adam Buckman - Friday, August 28, 2020
Only Trump could conceive of -- and have the audacity to actual ...
- Day 2 Of The RNC Is The First 2020 Convention Coverage To Beat 2016 Ratings
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Day Two of the Republican National Convention out-delivered the TV network audienc ...
- Networks Devote Half Again More Coverage To RNC Vs. DNC
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Halfway through the Republican National Convention, broadcast and cable TV news networ ...
- The Mother Of All Tuckers: How Shocked Are We That The Fox News Host Defends Armed Vigilantism?
Red, White & Blog, Joe Mandese - Thursday, August 27, 2020
The incident comes a year after a push to boycott and fi ...
- Biden Vs. Trump: Ad Media Spend Could Have A Similar Outcome As In 2016
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 27, 2020
The plan is for Biden's campaign to spend $220 million in fa ...
- Nielsen Creates New Cross-Media Role, Taps Scott Brown To Lead It
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
Nielsen is creating a new position combining linear and advanced TV a ...
- NBA Playoffs Stopped On Wednesday After Blake Shooting, TNT Airings Cancelled
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
The NBA postponed three playoff games Wednesday in the wake of t ...
- RNC's Second Night Viewing Up 14% From First Night
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
Viewing for the RNC's second night grew 14% to a Nielsen-measured 19 ...
- Virtual GOP, Night 3: Star-Spangled Pence
TVBlog, Adam Buckman - Thursday, August 27, 2020
By the third night of this week's virtual televised GOP convention, ...
- CBS News Launches Diversity-Focused Cross-Platform Franchise, Village
Digital News Daily, Karlene Lukovitz - Wednesday, August 26, 2020
CBS Village, led by CBS News' new race and culture unit, wi ...
- DNC Wins First Night Of Convention Ratings, But Has Greater Rate Of Erosion From 2016
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Ratings for the Republican National Convention's first night trailed the Democratic Nation ...
- Amid A Postal Crisis, Biden Campaign Says It's Relying Heavily On Snail Mail
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
At a time when the U.S. Postal Service is under attack fr ...
- CNN Donkey And Elephant Campaign Aims To Drive TV Viewership Through Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
The campaign is intended to convey an old-time quality to drive ratin ...
- CTV Gains Stronger Foothold In Subscription Services And Free, Ad-Supported Platforms
Television News Daily, Wayne Friedman - Tuesday, August 25, 2020
A recent survey found that U.S. consumers respond more favorably to advertisi ...
- Virtual RNC First Night Scores 17 Million Viewers -- Down 14% From Same DNC Night
Television News Daily, Wayne Friedman - Tuesday, August 25, 2020
The RNC's opening night posted 17 million Nielsen-measured viewers among 11 networ ...
- Health-Care Focused DSP DeepIntent Starts CTV Marketplace
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
The CTV marketplace is significant because of DeepIntent's key data partnerships, especial ...
- Virtual GOP, Night 2: The White House As Stage Set
TVBlog, Adam Buckman - Wednesday, August 26, 2020
The White House and its Rose Garden featured prominently in Tuesday night ...
- NBCU Adds Free NBC Sports Channel To Peacock
Digital News Daily, Karlene Lukovitz - Monday, August 24, 2020
Starting August 24, NBC Sports on Peacock will offer live and on-dema ...