- Santa Margarita Collabs With LoveShackFancy On New Rose Magnum
Marketing Daily, Teresa Buyikian - Thursday, April 17, 2025
LoveShackFancy's vintage floral print adorns the bottle, cap and gift box ...
- Grapes Of Wrath: 'Nature' Powers Juggernaut Wines Spots
MAD, Fern Siegel - Friday, April 4, 2025
Each predator is a metaphor for the winery's varietals. ...
- Bread & Butter Wines Pours Argonaut Into Creative AOR Role
Accounts on the Move, Fern Siegel - Tuesday, April 1, 2025
The agency's remit is to position the brand as a premium go- ...
- Pharrell, Moet & Chandon Level Up Birthday Celebrations With Exclusive Collab
Marketing Daily, Teresa Buyikian - Tuesday, March 4, 2025
Promoting the Moet & Chandon Pharrell Williams Limited Edition Collection, the sing ...
- Hooping It Up: Kendall-Jackson Launches Co-Branded Wines With NBA
Marketing Daily, Teresa Buyikian - Tuesday, February 11, 2025
Kendall-Jackson Wines' new collection features labels by artist Victor Solomon, who al ...
- Barefoot Wine Targets Emerging NFL Fans With Influencer Allison Kuch
Marketing Daily, Teresa Buyikian - Friday, February 7, 2025
Kuch, who has nearly one million Instagram followers, will be on ha ...
- Domino's, Yellow Tail Team Up To Launch Pizza-Friendly Red Wine
Marketing Daily, Teresa Buyikian - Wednesday, January 29, 2025
Customers can tap the screw top, which will open the Domino's a ...
- Pro Pickleball Association Taps Bota Box Breeze As Official Wine Partner
Marketing Daily, Teresa Buyikian - Friday, December 27, 2024
The collab developed because light wines and pickleball both "appeal to consume ...
- La Marca Prosecco Invites Drinkers To Celebrate Less-Formal Occasions
Marketing Daily, Teresa Buyikian - Wednesday, December 18, 2024
New spot shows revelers enjoying La Marca at scenes ranging from ...
- Pizza-Influenced Wine? Um, Yes, From The Hut
Marketing Daily, Teresa Buyikian - Tuesday, November 19, 2024
The Tomato Wine by Pizza Hut tastes of herbs and spices, alo ...
- Winemaker Launches Sutter Home For Hope Campaign To Benefit Breast Cancer Foundation
Marketing Daily, Teresa Buyikian - Monday, November 4, 2024
No purchase necessary to enable winemaker to donate to the cause: Custome ...
- Barefoot Wine Promo With Simone Biles Gives Fans 'WAG' Experience
Marketing Daily, Teresa Buyikian - Thursday, October 31, 2024
Winner of contest gets to watch Nov. 17 NFL game with t ...
- Red Wine, White Teeth Come Together In McBride Sisters Wine, Colgate Collab
Marketing Daily, Teresa Buyikian - Wednesday, October 9, 2024
Limited-edition kit contains McBride Sisters Collection Red Blend, Central Coast 2020; ...
- Erich & Kallman Adds Clients Cupcake Vinyards, Franzia
Accounts on the Move, Steve McClellan - Friday, October 4, 2024
Ad agency Erich & Kallman has been appointed creative agency for t ...
- 19 Crimes Wine Launches Second Collab With Universal Monsters
Marketing Daily, Teresa Buyikian - Friday, October 4, 2024
Each bottle contains a QR code on the label that, when scanne ...
- Reverse-Aging Wine: Demystifying Industry For Next-Gen Drinkers
Marketing Insider, Miles Marmo - Wednesday, July 31, 2024
The wine industry needs to demystify its product and make it mo ...
- La Crema Launches Instagram Contest For WNBA Finals
Marketing Daily, Teresa Buyikian - Friday, July 26, 2024
One grand-prize winner will receive two tickets to Game One of t ...
- Pernod Ricard Consolidates $120 Million EMEA Account With Carat
MAD, Steve McClellan - Monday, July 15, 2024
There were several incumbents including GroupM, Havas, Omnicom and MG. Dentsu agen ...
- VSPT Launches Tattoo-Inspired Wine, Wants U.S. To 'Get InkSpired'
MAD, Fern Siegel - Thursday, May 16, 2024
The O-61 cabernet invites 30something drinkers to "uncork a new source ...
- Constellation Brands Acquires Sea Smoke Winery, Adding To High-End Wine Portfolio
Marketing Daily, Danielle Oster - Thursday, May 16, 2024
The deal follows last year's acquisition of Napa Valley wine brand Domai ...
- How This Connect The Dots Collective Founder Keeps Bucking The Odds
Brand Insider: Behind The Scenes, Lisa Singer - Friday, May 3, 2024
"You're satisfied with the financial part of it, but if you're n ...
- [Yellow Tail] Selects Isobel As Creative Agency For The UK
Accounts on the Move, Fern Siegel - Thursday, April 4, 2024
The brand was announced as the World's Most Powerful Wine Brand f ...
- 'Love Is Blind'? No, This Collab Says, Love Is Wine
CPG Insider, Danielle Oster - Friday, March 29, 2024
The "Love Is Blind" wine, paired with the hit reality show, ...
- Element[AL] Wines Debuts Aluminum Bottle, Sustainability Campaign
MAD, Fern Siegel - Monday, March 25, 2024
The focus is sustainability, reducing the wine industry's carbon footprint, while produci ...
- Barefoot Wines' Playbook As Official Wine Of The NFL
Marketing Daily, Danielle Oster - Wednesday, February 14, 2024
It brought wine activations to beer's big party last week, and al ...
- Echo Falls Uses Wine Labels To Explain Super Bowl To U.K. Fans
Out to Launch, Fern Siegel - Friday, February 9, 2024
A California wine is capitalizing on the Swift-Kelce romance by targeting U. ...
- Vintage Wine Estates Lays Off 15% Of Staff As It Welcomes New CMO
Marketing Daily, Danielle Oster - Sunday, January 21, 2024
The company is looking to simplify its business by concentrating on co ...
- California Grown Selects Red Door Interactive As Marketing Agency Partner
Accounts on the Move, Fern Siegel - Monday, December 4, 2023
The agency will handle California Grown's campaign strategy, creative and paid med ...
- Spirits Industry Considers Eco-Friendly Options
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 8, 2023
There are new eco-friendly liquor packaging options, but getting companies to consid ...
- Full Glass Wine Co. Acquires Wine Insiders
Marketing Daily, Danielle Oster - Monday, October 2, 2023
Full Glass Wine Co., founded earlier this year, is "actively exploring acquiri ...