The Open Brand Safety database launches with agency partners GroupM and Weber Shandwick; its organizers plan to partner with more ad and media firms. Created in partnership with the CUNY School of Journalism, the OBS framework will maintain a database of video URLs and Web domains flagged for publishing fake news, extremist messages, or other forms of unacceptable content.

The stresses of journalism, especially political reporters, and the declining ad revenue has contributed to the ranking.