MediaPost Publications - The MediaPost Cases

CENTER FOR MARKETING AND MEDIA RESEARCH

What worked? How did it work? What did we learn?

The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.

Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.

You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.

25 Case(s) matching "social networks" (Show Featured Cases)

Turning Customers Into Fans: Church's New Social Media Playbook

As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church's Chicken reimagined its social media playbook for changed times. Alan Magee, Vice President, Digital Marketing & Technology at Church's Chicken, explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church's is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
FREE FOR CMMR MEMBERS
Tags: consumer, consumer experience, engagement, fast casual, fast food, loyalty, marketingqsr, media, media buying, media planning, paid content, paid media, qsr, restaurants, social media, social networking, social networks, strategy
Finding Burger King Moments In A Fractured Mediaverse Burger King is prioritizing the moments that matter for the company - whether on TV, OTT, social - to drive incremental traffic and build brand. Learn how BK's media team is leveraging attribution modeling as a guide and asserting performance criteria to judge every old and new channel against how each adds to the mission.
FREE FOR CMMR MEMBERS
Tags: addressable tv, advanced tv, attribution, brand image, brand marketing, branding, brands, cable tv, connected tv, ctv, digital, digital content, marketing/branding/advertising, ott, performance marketing, social media, social networking, social networks
Pancheros' Digital-First Brand Makeover More than a "campaign," Pancheros' recent brand push put digital and data at the center. But how do you reorganize diverse franchisees around social-first local tactics, and relaunch an app so that it nearly doubles participation? The QSR brand's marketing team leveraged data to unlock the power of fanatical customers in a digital-first brand makeover.
FREE FOR CMMR MEMBERS
Tags: apps, brand marketing, content marketing, data, data management, data-targeting, database marketing, digital marketing, marketingqsr, qsr, social media, social networking, social networks
Craftsman Builds Success With Holiday Ugly Sweater Influencer Campaign The tool business landscape has been growing more and more competitive each year. With sellers like Amazon and Walmart crowding the market; Craftsman needed to come up with a strategy that put their products front-and-center with shoppers during the competitive holiday season. With a very limited budget, Craftsman leveraged influencers and social media...
FREE FOR CMMR MEMBERS
Tags: brand image, brand marketing, case study, facebook, holiday, influencer marketing, instagram, social media, social networks
Truman Reinvents Cleaning Solutions via a Hyper-Focused Customer D2C Do we really need another cleaning product? In an industry that's already over saturated, is their an opportunity for a new company to survive? That's the challenge Alex Reed faced when he and his co-founder, Jon Bostock, launched their D2C cleaning subscription service, Truman's, in February 2019. In such a cluttered market they needed to find their voice and that's exactly what they did.
FREE FOR CMMR MEMBERS
Tags: brand image, brand marketing, case study, cpg, customer experience, customer relations, customer service, d2c, influencer marketing, social media, social networks, start-ups, twitter
Mini USA Brings Retail To Consumer, Bumps Test Drives With Invitation To Tweet It was the first ever, on-demand social media pilot that gave consumers control on what time, day, where, and how they would get to experience their MINI test drive; all with a simple Tweet.
FREE FOR CMMR MEMBERS
Tags: automotive, awards, branded entertainment, experiential marketing, social media, social networks, twitter
TBS Gets Heavenly Results With Social Campaigns When some of the main cast was a little less socially active, TBS armed its many fan accounts with exclusive content and first looks, to act on its behalf.
FREE FOR CMMR MEMBERS
Tags: bots, cable tv, campaigns, social media, social networks, twitter
Sleep Number Uses Content To Draw Customers In I t developed longer-form branded content with a three-part series about player Josh Jacobs and his road to becoming a running back for the Oakland Raiders in 2019.
FREE FOR CMMR MEMBERS
Tags: awareness, branded entertainment, content, content creators, content marketing, content sharing, digital, entertainment, football, retail, social media, social networks, sports, technology, tv, video
Tim Horton's Brings Kenya's Ice Hockey Team To Canada The brand searched for a new way to celebrate Canadians' commitment to sharing and found it in the sport's unlikeliest team: the Ice Lions - Kenya's only hockey team.
FREE FOR CMMR MEMBERS
Tags: canada, facebook, film, instagram, restaurants, social media, social networks, sports
TBS' 'Miracle Workers' Pulls Out The Stops On Social It spread heavenly love across all of its social channels with thoughtful community management and a custom Daniel Radcliffe angel emoji on Twitter, where it saw over 20,000 mentions across its campaign.
FREE FOR CMMR MEMBERS
Tags: cable tv, content, cross-platform, social media, social networks
Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all without leaving the ad unit.
FREE FOR CMMR MEMBERS
Tags: awareness, canada, contest, customer experience, digital, display, earned media, email, engagement, interactive, microsites, mobile, rich media advertising, social media, social networks, tablet
Netflix Converts Doubters Into Early Evangelists A three-phase, constantly evolving launch campaign excited fans of the genre, amplified engagement with these new evangelists as they spread the word.
FREE FOR CMMR MEMBERS
Tags: engagement, netflix, social media, social networks, social vibe, technology, television, video
Frank's RedHot Sauce Tweets Its Way To Red-hot Results People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- with #FranksSweepstakes.
FREE FOR CMMR MEMBERS
Tags: awards, awareness, contest, emojis, engagement, food, omma, promotion, sales, social media, social networks, super bowl, sweepstakes, twitter, video
Xfinity's 'Project Dead Zone' Takes Best In Show A paranormal investigation powered by Xfinity xFi Pods on Twitter Live was staged at the Winchester Mystery House, a haunted house in San Jose, Calif., known for its crazy number of rooms and stairways.
FREE FOR CMMR MEMBERS
Tags: awards, awareness, content, live streaming, millennials, online, social media, social networking, social networks, social vibe, streaming, technology, twitter
IHOP Turns Itself Inside Out To Call Attention To Its Burgers To get America to pay attention to its launch, and to prove that IHOP was bringing its A-game to its new burgers, it needed to fundamentally, dramatically challenge people's most entrenched beliefs about IHOP.
FREE FOR CMMR MEMBERS
Tags: awards, awareness, earned media, pr, redesign, restaurants, sales, social media, social networks
Rust-Oleum 'Lets Go,' Wins Higher Brand Lift, Longer Life "We weren't talking like a brand. We wanted to make it simple." By featuring people, the videos gained wider currency because those people shared it with friends. "We had never focused on the smiles before."
FREE FOR CMMR MEMBERS
Tags: content, creative, crowd sourcing, millennials, social media, social networks, video
Organic Valley Puts Fitbits On Cows Organic Valley was finally hitting a point of breakthrough in awareness. It was time to "get the brand out there, to establish the brand."
FREE FOR CMMR MEMBERS
Tags: ad optimization, ad targeting, audience targeting, awareness, behavioral targeting, broadcast networks, broadcasting, cable, cable tv, digital, digital marketing, geotargeting, retargeting, social media, social networking, social networks, targeting
AWeber Gives Entrepreneurs Leg-up With Curate Users can leave their laptop at home, easily write emails, and follow up with customers between bites of pizza, yoga poses, or errands.
FREE FOR CMMR MEMBERS
Tags: applications, awards, content, content creators, content sharing, digital content, email, events, mobile, social media, social networking, social networks
BMW Celebrates Diversity To Showcase Sporty X2 Model The LGBTQ community, possessing a bold and rebellious mindset to live life on their own terms, perfectly embodied both BMW's Modern Maverick target and X2 manifesto of "Give No Explanations."
FREE FOR CMMR MEMBERS
Tags: automotive, awards, brand marketing, digital, digital content, events, gay/lesbian, live streaming, luxury, media, partnership, social media, social networking, social networks, video
Honda Civic Type R: Social + VR + AR = Success for AHM Honda was looking for a unique way to showcase its racing chops through a campaign that would resonate with its enthusiasts as well as a gaming audience.
FREE FOR CMMR MEMBERS
Tags: ad campaign, audience targeting, augmented reality, automotive, awareness, content, earned media, gaming, live streaming, social media, social networks, sports, targeting, technology, video, virtual reality
7-Eleven: Evolutions In Convenience The focus is predominantly on personalization by incorporating things that are local and personalized to an individual's pace and environment.
FREE FOR CMMR MEMBERS
Tags: acquisition, apps, crm, digital, facebook, facial recognition, geotargeting, loyalty, machine learning, marketing/branding/advertising, mobile, personalization, retail, social media, social networking, social networks, sweepstakes
Best Buy's Customer Experience And The Art & Science Equation In real time, still so much of what the company can do is trigger based and often creates an opportunity but then the actual message is highly personalized based on that audience.
FREE FOR CMMR MEMBERS
Tags: behavioral targeting, content, content creators, creative, customer experience, customer service, data, digital content, email, geotargeting, influencer marketing, loyalty, media buying, millennials, personalization, real-time, retail, social media, social networks
A&W Tracks Cost Per Visit With Mobile Targeting "Once you've gone from thinking brand awareness is enough to really measuring foot traffic, you can't go back the other way," says Elizabeth Bazner.
FREE FOR CMMR MEMBERS
Tags: ad campaign, awareness, behavioral targeting, brand image, display, email, engagement, geotargeting, mobile, restaurants, retargeting, sales, social media, social networks, targeting
How Authenticity And Wit Hit A Nerve, Solved A Crisis For Highmark Health "It wasn't just 30 TV commercials, it was also on the news ticker on the morning news, on radio, a ton of digital - every aspect we could do," says Cindy Donohoe.
FREE FOR CMMR MEMBERS
Tags: ad campaign, awards, awareness, digital, education, health, loyalty, out-of-home, radio, social media, social networks, television, video
Tostitos Makes Its Super Bowl Ad All About The Party Tostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficulty of needing to reach the demographic that cares the least about pro football: Millennials.
FREE FOR CMMR MEMBERS
Tags: advertising, awards, cable tv, cpg, creative, digital, digital content, engagement, entertainment, food, microsites, millennials, omma, personalization, social media, social networks, sports, super bowl

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