Scenario Project Finds The Future Isn't What It Used To Be, The Car May Be TV's Next Big Daypart

In a rare cross-industry exercise to plan for how some burgeoning new technologies -- 5G and ATSC 3.0 -- might impact the advertising and media industry, a consortium backed by Fox today will release a white paper summing up a variety of scenarios to help advertisers, agencies and media suppliers …

1 comment about "Scenario Project Finds The Future Isn't What It Used To Be, The Car May Be TV's Next Big Daypart".
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  1. Ed Papazian from Media Dynamics Inc, April 26, 2019 at 9:38 a.m.

    Joe, this kind of thing is always fun, ableit rather fanciful. I tend to doubt that driverless cars are going to become a mojor factor in the near future---if at all. Even so, it would take ages for such vehicles to become universally used so becoming a "TV daypart" seems a long way off. By that time the technocrats will have invented a brain implant which people have inserted in their heads---in exchange for pay, of course---and this will pump  ads into their brains without them even being aware of them. That will really revolutionize TV advertising. Now that I think of it, perhaps I should organize a company to do just that, get $10 billion from the Wall Street types and start the process. I could be the next Tesla.

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