November 20 - 23, 2024
Media Planners: Programmatic, Attribution, Mobile Transforming Digital OOH Media
- by Joe Mandese @mp_joemandese, June 21, 2019
Data and technology are fueling demand for digital out-of-home media, making it more efficient, easier to plan and buy and post results for, according to a survey of media planners released this week by trade group Digital Place-Based Advertising Association (DPAA).
The study, which is based on responses from 219 …
