Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020
- by Wayne Friedman , January 16, 2020
Advanced TV advertising on OTT/connected TV platforms is being used by 66% of major brand advertisers to reach target audiences, according to a new survey from Comcast’s FreeWheel and Advertiser Perceptions.
The survey, from Comcast’s video advertising platform and the advertising researcher, came from over 300 marketers and agencies and …
