Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020

Advanced TV advertising on OTT/connected TV platforms is being used by 66% of major brand advertisers to reach target audiences, according to a new survey from Comcast’s FreeWheel and Advertiser Perceptions.

The survey, from Comcast’s video advertising platform and the advertising researcher, came from over 300 marketers and agencies and …

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