How Kantar Plans To Reinvent Measurement In Google's Cookieless World
- by Laurie Sullivan @lauriesullivan, February 19, 2020
Measurement will become a differentiator in the advertising space as the clock ticks down the two years until Google eliminates third-party cookie tracking in the Chrome browser.
The move is forcing companies like Kantar, which measures the effectiveness of advertising campaigns, to rethink strategies.
“Not all third-party cookies will disappear …
