The End Of Upfront Bull: Why Analysts Are Bearish About TV's Long-Term Ad Marketplace
- by Joe Mandese @mp_joemandese, April 28, 2020
While it may seem like a given that the upfront network TV advertising marketplace will likely be down in both volume and pricing this year, at least one analyst is predicting the disruptive effects of the COVID-19 pandemic could be the last straw for sustaining TV’s long-term market share and …
