Consumers Want Brands To Reference Current Events, COVID-19 In Ad Messages, NBCU Study Finds
- by Wayne Friedman , August 27, 2020
A new survey shows consumers want brands to advertise at about the same level as before the COVID-19 pandemic, but with messaging that acknowledges current events, according to a study from NBCUniversal Advertising Sales.
The study shows that 69% of consumers want to see brands referencing current events -- including …
So, if I'm a tomato sauce brand, I've got to include the latest news about COVID-19, or the presidential election, or peace in the Middle East in each commercial as my campaign runs its course? Just goes to show you that an average consumer who rsponded to this study is clueless about how advertising works to say nothing of the logistics of attempting such a thing. LOL.