Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming Branding

Monthly U.S. ad spending pacing has improved consistently since the ad recession began earlier this year following the U.S. pandemic lockdown, but there was a slightly negative blip in August, according to a tracking study of ad executives' "run rates," compiled by Wall Street equity research firm Pivotal Research Group. …

Next story loading loading..

Discover Our Publications