The U.S. advertising marketplace grew 5.9% in August -- its first monthly year-over-year expansion since March, when the effects of the COVID-19 pandemic put the brakes on many forms of ad spending.
The finding, based on a MediaPost analysis of Standard Media Index's U.S. Ad Market Tracker, represents actual media-buying …
Not unexpected as BTS gave it a boost along with political ads. I wonder what the increase would have been without the political ads. September and October should be strong with the addition of football and man more political ads.
This is really good news!