U.S. Ad Economy Rises 5.9% In August, First Expansion Since March

The U.S. advertising marketplace grew 5.9% in August -- its first monthly year-over-year expansion since March, when the effects of the COVID-19 pandemic put the brakes on many forms of ad spending.

The finding, based on a MediaPost analysis of Standard Media Index's U.S. Ad Market Tracker, represents actual media-buying …

2 comments about "U.S. Ad Economy Rises 5.9% In August, First Expansion Since March".
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  1. Bart Foreman from EndGame Marketing Solutions, September 21, 2020 at 10:40 a.m.

    Not unexpected as BTS gave it a boost along with political ads. I wonder what the increase would have been without the political ads. September and October should be strong with the addition of football and man more political ads.

  2. Tom Tyler from GCTVTexas, September 23, 2020 at 4:53 p.m.

    This is really good news! 

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