Disney, BuzzFeed, Xandr, TrueX Team To Pitch Value Of Driving Consumer Attention
- by Karlene Lukovitz @KLmarketdaily, October 1, 2020
In an unusual team effort, Disney, BuzzFeed, Xandr and TrueX have co-authored a new white paper designed to marshal industry support for linking consumer attention metrics to campaign results, and helping advertisers drive attention.
The paper, “Driving Attention: Good Creative Is Not Enough,” is available online and is being promoted …
