January 25, 2023
U.S. Ad Erosion Moderates In Q3: Down 5% Overall, Digital Gains 8%
- by Wayne Friedman , October 22, 2020
The U.S. advertising market trimmed its declines in the third quarter from the second quarter -- down 5% year-over-year, according to Standard Media Index.
The U.S. had seen a steep 32% drop in the second quarter due to the COVID-19 pandemic.
SMI says this result is much better than the …
