U.S. Ad Erosion Moderates In Q3: Down 5% Overall, Digital Gains 8%

The U.S. advertising market trimmed its declines in the third quarter from the second quarter -- down 5% year-over-year, according to Standard Media Index.

The U.S. had seen a steep 32% drop in the second quarter due to the COVID-19 pandemic.

SMI says this result is much better than the …

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