Mediaocean Automates Local TV Pre-, Post-Buys
- by Wayne Friedman , November 17, 2020
Mediaocean, the big media-buying software platform for U.S. media agencies, is automating local TV media-planning and media-buying tools, improving workflow to better compete with digital and other media platforms.
“Local buyers still get bogged down with burdensome tasks and they don't have time for it,” says Drew Kane, chief client …
