Global Ad Spend Forecast To Drop 10.2% In 2020, Linear TV Ad Spend To Decline 16%

Worldwide linear TV advertising is expected to fall 16% -- $29.9 billion this year -- to $155.6 billion due to the COVID-19 pandemic. It is the worst decline on record, according to advertising and marketing research company WARC.

Linear TV is projected to recover by only 1.1% in 2021.

Worldwide …

Next story loading loading..

Discover Our Publications