Report Finds Mobile Benefited From Pandemic, Privacy Concerns Remain Chief Obstacle

by Joe Mandese @mp_joemandese, June 24, 2021

Like most other digital media, the COVID-19 pandemic has been a boon to mobile marketing budgets, but some significant barriers to growth -- especially consumer privacy concerns -- remain. That's the finding of a new "State Of The Industry" report from the Mobile Marketing Association, done in conjunction with WARC. …