Agency Finds Post-Pandemic Future Is About 'Free Agency'
- by Joe Mandese @mp_joemandese, August 4, 2021
The word "agency" is the most seminal term on Madison Avenue, but now one of the industry's biggest predicts that the post-pandemic future of America will be all about "free agency." Not surprisingly, the shop is the ad industry's biggest independent -- Horizon Media -- and the finding is part …
