Forecast: 2022 Midterm Political Ads To Hit $7.8 Billion; Broadcast TV Up 30% To $3.8 Billion
- by Wayne Friedman , August 26, 2021
A U.S. political advertising estimate for the 2022 midseason election projects “strong growth” to $7.8 billion in revenue, according to Kantar.
Kantar notes that its estimate is a more conservative industry number, and “not quite as dramatic as other forecasters.”
In a post from Steve Passwaiter, vice president, growth and …
