AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market

While advertising video-on-demand platforms (AVOD) are projected to rise 27% to $9.6 billion this year, according to MoffettNathanson Research, the digital TV-video segment is also feeling the effects of a drastically weaker scatter TV market.

The overall dollar increase in 2022 will be down versus a year ago -- $2 …
1 comment about "AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market".
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  1. Benny Radjasa from Armonix Digital, Inc., December 19, 2022 at 10:16 a.m.

    Seems like the trend with other publications reporting.  https://content-na1.emarketer.com/2022-tv-advertising-began-its-walk-sunset

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