Disney Launches 'Shoppable' Streaming Ads, Expands Data Measurement

Deepening its ad-tech and data business for 2024 and for the upfront spring and summer selling season, Disney Advertising is adding more data-measurement providers, expanding its "clean room" efforts to other providers, and has started up its first streaming "shoppable" ad format.

Disney released these new ad-tech additions at its …

Next story loading loading..

Discover Our Publications