WPP Media Report Frames 'Future Of Advertising Intelligence'

by Steve McClellan , February 19, 2026

WPP Media has released a detailed new report designed to help advertisers evaluate the platform capabilities which it believes are necessary to effectively connect them with audiences in the artificial intelligence (AI) era.

Almost a year in the making, the report provides an “intelligence framework” that establishes five key capability categories that will shape “which players become primary sources …